This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 13 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 13 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it A) Producers. B) Product. C) Publicity. D) Planning. Show Answer Correct Answer: C) Publicity. 2. How many step of marketing research process A) 4. B) 6. C) 7. D) 8. Show Answer Correct Answer: B) 6. 3. IT CONSISTS OF THE WHOLE CLUSTER OF BENEFITS THE COMPANY PROMISES TO DELIVER TO ITS TARGET CUSTOMERS. A) CUSTOMER-PERCEIVED VALUE. B) VALUE PROPOSITION. C) TOTAL CUSTOMER COST. D) VALUE DELIVERY SYSTEM. Show Answer Correct Answer: B) VALUE PROPOSITION. 4. How does digital marketing fit into the scope of marketing management? A) Digital marketing focuses solely on social media platforms. B) Digital marketing is an integral part of marketing management that utilizes online channels to achieve marketing goals. C) Digital marketing is a separate entity from marketing management. D) Digital marketing is only relevant for large corporations. Show Answer Correct Answer: B) Digital marketing is an integral part of marketing management that utilizes online channels to achieve marketing goals. 5. The marketing plan is the key document which sets down precisely A) Who is to do what. B) When. C) Where. D) How. E) All of the above. Show Answer Correct Answer: E) All of the above. 6. Which car gives you-Fun on the Run A) Alto. B) Icon. C) Lancer. D) City. Show Answer Correct Answer: A) Alto. 7. If a group of "fashion rejects" became so popular in social media that large numbers of people began imitating their look, this group would have transitioned from ..... to ..... in the eyes of those mainstream consumers. A) Dissociative, associative. B) Dissociative, aspirational. C) Aspirational, dissociative. D) Associative, dissociative. Show Answer Correct Answer: A) Dissociative, associative. 8. How does marketing differ from selling? A) Marketing is about creating value and understanding customer needs, whereas selling is about persuading customers to buy. B) Marketing focuses solely on advertising, while selling involves product development. C) Marketing is a one-time effort, while selling is an ongoing relationship with customers. D) Selling is about understanding customer needs, whereas marketing is about closing deals. Show Answer Correct Answer: A) Marketing is about creating value and understanding customer needs, whereas selling is about persuading customers to buy. 9. Sweepstakes and contests are examples of communications channels often used in A) Sales promotions. B) Advertising campaigns. C) Publicity programs. D) Media commercials. Show Answer Correct Answer: A) Sales promotions. 10. Select the technique and example used in pricing products.Technique:Setting prices that end in either odd numbers to send a message of value or ending in positive numbers to send the message of high quality. Example:$ 19.99-Value$ 20-High Quality A) Odd-Even Pricing. B) Prestige Pricing. C) Multiple Unit Pricing. D) Bundle Pricing. Show Answer Correct Answer: A) Odd-Even Pricing. 11. If the producer sells goods through its shops then it is called- A) Direct sales. B) One way channel of distribution. C) Goods sold through its own shop. D) None of these. Show Answer Correct Answer: C) Goods sold through its own shop. 12. Fixing the price of a product by adding a margin to the cost refers to: A) Penetration pricing. B) Demand-based pricing. C) Cost-based pricing. D) Psychological pricing. Show Answer Correct Answer: C) Cost-based pricing. 13. Print advertisements usually contain a headline, copy, an illustration, and a: A) Logo. B) Slogan. C) Sales Pitch. D) Signature. Show Answer Correct Answer: D) Signature. 14. Any group that has an interest or impact in the organization's ability to achieve the objectives are A) The suppliers. B) The intermediaries. C) The competitors. D) The publics. Show Answer Correct Answer: D) The publics. 15. Rumus dari Everyday Low Pricing Method adalah A) (v + c) / 2. B) 1/2 (m x v$^{2}$). C) C + I + G + (X-M). D) W + r + i + p. Show Answer Correct Answer: A) (v + c) / 2. 16. In this stage of the product life cycle, sales of the product fall and companies cut prices as well as advertising and promotions of the product. A) Growth. B) Introduction. C) Product Development. D) Maturity. E) Decline. Show Answer Correct Answer: E) Decline. 17. Decrease in purchasing power for company's products is a ..... A) Weakness. B) Threat. C) All the above. D) None of the above. Show Answer Correct Answer: B) Threat. 18. Which of the following is true about the functions of Marketing? A) Analysis of the needs and wants of the customers. B) It helps in transportation of goods. C) It includes Warehousing, Packaging, Labelling etc. D) All of the above. Show Answer Correct Answer: D) All of the above. 19. Berdasarkan kategori Produk-Jasa, Restoran termasuk ke dalam bentuk ..... A) Jasa murni. B) Barang berwujud murni. C) Hybrid. D) Barang berwujud yang disertai jasa. E) Jasa yang disertai barang. Show Answer Correct Answer: C) Hybrid. 20. Which of the following is a key component of the marketing mix? A) All of the above. B) Price. C) Place. D) Product. Show Answer Correct Answer: A) All of the above. 21. Marketing management mainly focuses on: A) Selling only. B) Advertising only. C) Identifying and satisfying customer needs. D) Manufacturing products. Show Answer Correct Answer: C) Identifying and satisfying customer needs. 22. A product that is easy to find and consume is called A) Fast Moving Consumer Goods. B) Perishable. C) Consumption. D) Tangible. Show Answer Correct Answer: A) Fast Moving Consumer Goods. 23. The more educated you are, the better informed you are and the better you choose what you buy. What is this characteristic called? A) Good Decision Making. B) Skills. C) Behavior. D) Learning. Show Answer Correct Answer: D) Learning. 24. Define the terms need, want, and demand in marketing. A) Want is the total market demand for a product. B) Need refers to a basic requirement for survival or well-being, while want is a specific desire for a product or service that fulfills a need. Demand is the willingness and ability to purchase a specific quantity of a product or service at a given price. C) Need is a luxury item that people desire. D) Demand is the emotional appeal of a product. Show Answer Correct Answer: B) Need refers to a basic requirement for survival or well-being, while want is a specific desire for a product or service that fulfills a need. Demand is the willingness and ability to purchase a specific quantity of a product or service at a given price. 25. A clothing store puts all its products at 50% discount, due to the change of season. This is an example of: A) Survival pricing. B) Price discrimination. C) Block pricing. D) Promotion. Show Answer Correct Answer: D) Promotion. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books