This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 14 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 14 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. ..... Is the mode of promotion that happen without the intention of the business A) Advertising. B) Sales promotion. C) Personal selling. D) Publicity. Show Answer Correct Answer: D) Publicity. 2. What is the importance of SEO in digital marketing? A) SEO guarantees immediate sales and revenue growth. B) SEO is primarily focused on social media engagement. C) SEO is only relevant for large corporations and not for small businesses. D) SEO is important in digital marketing because it increases website visibility, drives organic traffic, and improves conversion rates. Show Answer Correct Answer: D) SEO is important in digital marketing because it increases website visibility, drives organic traffic, and improves conversion rates. 3. Good health limited has decided to launch a new range of water bottles with in built water purifier. Instead of marketing the product by generic name, the company has decided to call it'Purifiere'. Identify the type of marketing function being described in the given lines. A) Packaging and labelling. B) Branding. C) Pricing. D) Promotion. Show Answer Correct Answer: B) Branding. 4. Select the factor based on the explanation:Marketers spend a lot of money and research on creating a brand image that customers will recognize and remain loyal to. A) Product Line (Depth, Extension & Contraction). B) Branding. C) Packaging. D) Product Modification. E) Repositioning. Show Answer Correct Answer: B) Branding. 5. Select the factor based on the explanation:Companies want more than one product to reach customers. For example, the Nintendo Wii has not just the console, but accessories, games, etc. A) Product Line (Depth, Extension & Contraction). B) Branding. C) Packaging. D) Product Modification. E) Repositioning. Show Answer Correct Answer: A) Product Line (Depth, Extension & Contraction). 6. What are the types of products and services? A) Consumer, business, and specialty products. B) Only consumer products. C) Only business products. D) None of the above. Show Answer Correct Answer: A) Consumer, business, and specialty products. 7. Which element is NOT part of the overall definition of marketing provided by Philip Kotler? A) Planning. B) Pricing. C) Promoting. D) Manufacturing. Show Answer Correct Answer: D) Manufacturing. 8. ..... environment consists of the factors like inflation rate, interest rate, and unemployment. A) Geographic. B) Economic. C) Demographic. D) Technological. Show Answer Correct Answer: B) Economic. 9. What role does brand loyalty play in brand management? A) Brand loyalty is crucial for sustaining customer relationships and driving long-term business success. B) Brand loyalty has no impact on customer retention. C) Brand loyalty is only important for new brands. D) Brand loyalty is primarily driven by price discounts. Show Answer Correct Answer: A) Brand loyalty is crucial for sustaining customer relationships and driving long-term business success. 10. Mail order selling belongs to which type of level of channel of distribution? A) 0 Level. B) 1 Level. C) 2Level. D) 3 Level. Show Answer Correct Answer: A) 0 Level. 11. What do customers need/want, and how can we benefit society? A) Sales. B) Production. C) Market. D) Societal. Show Answer Correct Answer: D) Societal. 12. ..... is the task of hiring, training, and motivating able employees who want to serve customers. A) Internal Marketing. B) Integrated Marketing. C) Performance Marketing. D) Relationship Marketing. Show Answer Correct Answer: A) Internal Marketing. 13. Automatic Vending Machine is an example of ..... A) Non-store retailing. B) Fixed shop. C) Itinerant retailing. D) In store retailing. Show Answer Correct Answer: A) Non-store retailing. 14. Marketing research mainly helps organizations to: A) Reduce employee cost. B) Make informed marketing decisions. C) Increase production. D) Eliminate competition. Show Answer Correct Answer: B) Make informed marketing decisions. 15. How does public relations help in building a positive brand image? A) Public relations helps in building a positive brand image by managing and shaping the public perception of a company or organization. B) Public relations only focuses on internal communication and has no effect on brand image. C) Building a positive brand image is solely the responsibility of marketing. D) Public relations has no impact on building a positive brand image. Show Answer Correct Answer: A) Public relations helps in building a positive brand image by managing and shaping the public perception of a company or organization. 16. How can understanding customer needs improve marketing strategies? A) It reduces the need for market research. B) It increases the overall marketing budget. C) It enables more targeted and effective marketing strategies. D) It focuses solely on product features. Show Answer Correct Answer: C) It enables more targeted and effective marketing strategies. 17. The following are Customer satisfaction EXCEPT A) If he performance or experience falls shorts of expectations. B) If it matches expectations,. C) If exceeds cost of expected value of the product. D) If the customer is highly satisfied or delighted. Show Answer Correct Answer: A) If he performance or experience falls shorts of expectations. 18. The relationship between countries has a major impact on the attractiveness of the country as a potential market. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 19. Yang merupakan karakteristik jasa adalah ..... A) Tangible. B) Reliable. C) Inseparability. D) Emphaty. Show Answer Correct Answer: C) Inseparability. 20. What are the benefits of customer loyalty programs? A) They increase repeat purchases and customer retention. B) They are not effective. C) They only apply to large businesses. D) None of the above. Show Answer Correct Answer: A) They increase repeat purchases and customer retention. 21. Which of the following function of marketing helps in making product more attractive and improving its performance? A) Market planning. B) Product designing and development. C) Branding. D) Promotion. Show Answer Correct Answer: B) Product designing and development. 22. Decreasing expansion into foreign markets is becoming a necessity to compete in the global marketplace. A) False. B) True. C) All the above. D) None of the above. Show Answer Correct Answer: A) False. 23. Which among the below marketing mix elements causes ready, convenient, and timely availability of products? A) Promotion. B) Pricing. C) Production. D) Distribution. Show Answer Correct Answer: D) Distribution. 24. Mehak limited has hired 300 salesmen who will be assigned the task of contacting prospective buyers and creating awareness about the new range of organic incenses introduced by the company. identify the element of promotion been described above A) Advertising. B) Sales promotion. C) Personal selling. D) Public relation. Show Answer Correct Answer: C) Personal selling. 25. Product development is the creation of products with new or different characteristics that offer new or additional benefits to the customer. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books