This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 15 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 15 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following exemplifies clear and correct definition what Brand is? A) Its a strategy. B) The most valuable intangible assets. C) The customer-based-centered strategy. D) All of the choices are correct. E) Choices are correct except choice B. Show Answer Correct Answer: B) The most valuable intangible assets. 2. A person responsible for purchasing Goods for Business Purposes is called what? A) Retail Buyer. B) Organizational Buyer. C) Wholesale Buyer. D) Industrial Buyer. Show Answer Correct Answer: B) Organizational Buyer. 3. Overall effort of firm to make sure that its products are visible in retail stores in appealing fashion is A) Selling. B) Marketing. C) Merchandising. D) None of the above. Show Answer Correct Answer: C) Merchandising. 4. Process of obtaining something of value by offering something in return: A) Metamediary. B) Market. C) Marketspace. D) Exchange. Show Answer Correct Answer: D) Exchange. 5. What is the main aim of customer support services in marketing? A) Providing maximum satisfaction to customers. B) Increasing production speed. C) Reducing transportation costs. D) Improving product design. Show Answer Correct Answer: A) Providing maximum satisfaction to customers. 6. In PLC, the stage where sales are highest and cost per unit decreases is: A) Introduction. B) Growth. C) Maturity. D) Decline. Show Answer Correct Answer: C) Maturity. 7. What information should be included in a product label? A) Product name, ingredients, nutritional facts, allergen information, expiration date, usage instructions, manufacturer's information, warnings/precautions. B) Manufacturing date, product size, customer service contact. C) Country of origin, product weight, store location. D) Product color, price, customer reviews. Show Answer Correct Answer: A) Product name, ingredients, nutritional facts, allergen information, expiration date, usage instructions, manufacturer's information, warnings/precautions. 8. Why is positioning important in marketing? A) Positioning helps differentiate a product or service from competitors, target the right audience, and create a unique value proposition. B) Positioning limits the reach of a product or service. C) Positioning only confuses customers. D) Positioning is irrelevant in marketing. Show Answer Correct Answer: A) Positioning helps differentiate a product or service from competitors, target the right audience, and create a unique value proposition. 9. Which market segment includes consumers that a business actively targets? A) Potential Market. B) Available Market. C) Target Market. D) Penetrated Market. Show Answer Correct Answer: C) Target Market. 10. THE 4 P's-product, place, promotion, price A) Price. B) Selling. C) Target market. D) Marketing mix. Show Answer Correct Answer: D) Marketing mix. 11. Which is a common product mix strategy? A) Increasing employee training. B) Reducing market research. C) Product line extension. D) None of the above. Show Answer Correct Answer: C) Product line extension. 12. Ppo A) Hj. B) Ji. C) All the above. D) None of the above. Show Answer Correct Answer: B) Ji. 13. Deciding on how goods get into customers' hands. A) Selling. B) Distribution. C) Pricing. D) Product service management. Show Answer Correct Answer: B) Distribution. 14. What is the main purpose of a promotional strategy in marketing? A) To improve product quality. B) To increase brand awareness. C) To reduce manufacturing costs. D) To streamline distribution channels. Show Answer Correct Answer: B) To increase brand awareness. 15. How does low involvement consumer behavior differ from high involvement? A) Low involvement behavior requires detailed product comparisons. B) Low involvement behavior is always more expensive than high involvement. C) Low involvement behavior is impulsive and relies on simple cues, while high involvement behavior is thoughtful and involves extensive research. D) High involvement behavior is based solely on brand loyalty. Show Answer Correct Answer: C) Low involvement behavior is impulsive and relies on simple cues, while high involvement behavior is thoughtful and involves extensive research. 16. Ketika ekonomi sebuah negara dikatakan maju, porsi aktivitas ekonomi atau usaha semakin besar berfokus pada ..... A) Barang. B) Jasa. C) Acara. D) Pengalaman. E) Luarnegeri. Show Answer Correct Answer: B) Jasa. 17. 1-Provides a single access point where buyers can locate and contact many different sellers in the Metamarket: A) Metamediary. B) Metamarket. C) Market. D) Marketspace. Show Answer Correct Answer: A) Metamediary. 18. The commercial functions involved in transferring goods from producer to consumer is A) Market research. B) Production. C) Marketing. D) None of the above. Show Answer Correct Answer: C) Marketing. 19. In the Customer Concept, companies aim to: A) Offer products with the most innovative features. B) Create products readily available at affordable prices. C) Build high customer loyalty by providing individualized offers and services. D) Promote products with aggressive sales tactics. Show Answer Correct Answer: C) Build high customer loyalty by providing individualized offers and services. 20. Ishak saved RM5, 000 from his part-time job. He now decides to buy an Iphone 13 for himself. Ishak's ability to buy the product is affected by ..... A) His taste for high-class products. B) His job as a McDonalds part-time crew. C) High interest rates given by CIMB bank. D) His ability to save money in his job. Show Answer Correct Answer: A) His taste for high-class products. 21. Which level of packaging is very close to the product A) Secondary. B) Primary. C) Transportation. D) Neutral. Show Answer Correct Answer: B) Primary. 22. What is the impact of mobile marketing on consumer behavior? A) Mobile marketing significantly enhances consumer engagement, convenience, and purchasing behavior. B) Mobile marketing has no effect on consumer purchasing decisions. C) Mobile marketing decreases consumer trust and loyalty. D) Mobile marketing primarily targets older demographics only. Show Answer Correct Answer: A) Mobile marketing significantly enhances consumer engagement, convenience, and purchasing behavior. 23. PEST analysis is based on A) Political, economic, social, technological factors. B) People, economic, social, technological factors. C) Political, economic, Social Media, technological factors. D) People, environment, Social Media, technological factors. Show Answer Correct Answer: A) Political, economic, social, technological factors. 24. ..... aim to develop a complete marketing plan so that the marketing objectives can be achieve A) Marketing target. B) Marketing planning. C) Marketing goals. D) Staffing. Show Answer Correct Answer: B) Marketing planning. 25. What is the primary purpose of market segmentation? A) To increase production costs. B) To decrease consumer choices. C) To identify and understand diverse customer needs. D) To limit the market reach. Show Answer Correct Answer: C) To identify and understand diverse customer needs. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books