This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 16 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 16 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. How does the promotion mix support marketing objectives? A) The promotion mix supports marketing objectives by effectively communicating value and driving customer engagement. B) The promotion mix is solely focused on pricing strategies. C) The promotion mix eliminates the need for customer feedback. D) The promotion mix only targets existing customers without attracting new ones. Show Answer Correct Answer: A) The promotion mix supports marketing objectives by effectively communicating value and driving customer engagement. 2. A market segment is best described as a group of consumers who: A) All have the same income level. B) Respond in a similar way to a given set of marketing efforts. C) Are located in the same geographic region. D) Only purchase from one brand. Show Answer Correct Answer: B) Respond in a similar way to a given set of marketing efforts. 3. Ppp A) Ooo. B) Jo. C) All the above. D) None of the above. Show Answer Correct Answer: B) Jo. 4. Cinthol Cool soap is positioned with menthol and active deo fragrance for freshness. What type of positioning is used? A) Emotional positioning. B) Price-quality positioning. C) Attribute-based positioning. D) Cultural positioning. Show Answer Correct Answer: C) Attribute-based positioning. 5. Faiz created the process of making instant "mee rebus" in a package that consumers can buy and just go home and microwave it to eat it. He wants to know what type of customers should he target. What category of research would you recommend Faiz to undertake? A) Causal. B) Descriptive. C) Explorative. D) Casual. Show Answer Correct Answer: B) Descriptive. 6. Coca Cola test marketed New Coke by conducting taste test in focus groups. What marketing function did they implement? A) Distribution. B) Marketing information management. C) Selling. D) Promotion. Show Answer Correct Answer: B) Marketing information management. 7. The marketing concept focusing on reducing costs by way of mass production is A) Marketing concept. B) Production concept. C) Sales concept. D) None of the above. Show Answer Correct Answer: B) Production concept. 8. What is a key characteristic of the 21st-century customer? A) Well-informed and connected through digital channels. B) Prefers face-to-face interactions only. C) Relies solely on traditional media for information. D) None of the above. Show Answer Correct Answer: A) Well-informed and connected through digital channels. 9. Ketika permintaan konsumen jauh melebihi kapasitas produksi atau ketersediaan produk atau layanan yang ada disebut ..... A) Overfull Demand. B) Full Demand. C) Whole Demand. D) Latent Demand. Show Answer Correct Answer: A) Overfull Demand. 10. Marketing segmentation is useful for ..... A) . Prospects Identification. B) . To know the customer's tastes and preferences. C) . To target current customers. D) . All of the above. Show Answer Correct Answer: D) . All of the above. 11. Which can be produced and marketed as a product? A) Ideas. B) Information. C) Experiences. D) Persons. Show Answer Correct Answer: B) Information. 12. Which type of consumer good is typically purchased with little planning? A) Shopping goods. B) Specialty goods. C) Convenience goods. D) Industrial goods. Show Answer Correct Answer: C) Convenience goods. 13. Explain the concept of customer-centric marketing management. A) It focuses on maximizing company profits without considering customer needs. B) It revolves around understanding and meeting the needs of customers to create long-term value. C) It solely concentrates on internal operations. D) It primarily involves product development. Show Answer Correct Answer: B) It revolves around understanding and meeting the needs of customers to create long-term value. 14. Managing partnerships to enhance the value delivered to customers is the philosophy of: A) Consumption management. B) Marketing management. C) Customer relationship management. D) Marketing management and customer relationship management. Show Answer Correct Answer: D) Marketing management and customer relationship management. 15. Kegiatan yang dilakukan oleh perusahaan untuk mempromosikan suatu produk atau layanan yang mereka punya disebut sebagai ..... A) Pemasaran. B) Perikalanan. C) Distribusi. D) Penjualan. E) Perekonomian. Show Answer Correct Answer: A) Pemasaran. 16. According to the HBR article titled "What You Need to Know about Segmentation", focus groups are a great way of studying consumers' buying habits. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 17. Explain the concept of positioning in marketing. A) Positioning is the process of establishing a brand or product in the minds of consumers relative to competitors. B) Positioning is the process of creating advertisements for a product. C) Positioning refers to the physical location of a product in a store. D) Positioning is solely about pricing strategies. Show Answer Correct Answer: A) Positioning is the process of establishing a brand or product in the minds of consumers relative to competitors. 18. Marketing communications can contribute to brand equity by establishing the brand in memory and ..... a brand image. A) Creating. B) Building. C) Communicating. D) Introducing. Show Answer Correct Answer: A) Creating. 19. Market segmentation is organized into which four categories? A) Geographic, behavioral, psychological, and demographic. B) Income, gender, religion, and ethnicity. C) Geographic, demographic, psychographic, and behavioral. D) Location, age, educational, and behavioral. Show Answer Correct Answer: C) Geographic, demographic, psychographic, and behavioral. 20. Which is NOT a factor influencing consumer buying decision? A) Personal. B) Psychological. C) Mechanical. D) Social. Show Answer Correct Answer: C) Mechanical. 21. What theory in consumer behavior suggests that consumers go through a five-stage decision-making process when making a purchase? A) Maslow's Hierarchy of Needs. B) Freudian theory. C) The Consumer Decision Process. D) The Hawthorne Effect. Show Answer Correct Answer: C) The Consumer Decision Process. 22. Name the task of creating, promoting and delivering goods and services to consumers? A) Marketing. B) Advertising. C) Branding. D) Selling. Show Answer Correct Answer: A) Marketing. 23. The Sheth Model of organizational buying emphasizes: A) Income classification. B) Joint decision-making & psychological aspects. C) Retail buying. D) Sole buyer behavior. Show Answer Correct Answer: B) Joint decision-making & psychological aspects. 24. Marketing is a process which aims at ..... A) Production. B) Profit making. C) Satisfaction of customer needs and wants at profit. D) Selling. Show Answer Correct Answer: C) Satisfaction of customer needs and wants at profit. 25. Berikut yang bukan penyebab kegagalan dalam positioning adalah ..... A) Tidak fokus merubah image (citra) produk. B) Salah menggunakan media. C) Mempertimbangkan kompetitor. D) Salah menggunakan endorser (bintang iklan). E) Tidak melakukan riset pasar. Show Answer Correct Answer: C) Mempertimbangkan kompetitor. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books