This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 17 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 17 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. The target market is considered when making all decisions regarding Product, Place, Price, and Promotion. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 2. What are the key components of physical distribution? A) Transportation, warehousing, inventory management, order processing. B) Product development processes. C) Customer service techniques. D) Marketing strategies. Show Answer Correct Answer: A) Transportation, warehousing, inventory management, order processing. 3. Marketing control involves A) Measure performance. B) Evaluate performance. C) Take corrective measures. D) All of the above. Show Answer Correct Answer: D) All of the above. 4. IPL is promoted aggressively to both companies and fans. This is an example of marketing a(n) ..... A) Idea. B) Event. C) Experience. D) Place. Show Answer Correct Answer: B) Event. 5. Which of the following represents the most effective non-product way an organization can achieve strong differentiation from its competitors? A) Lowering the product's price below all competitors. B) Changing the packaging color every six months to attract attention. C) Focusing on delivering an unparalleled, proprietary customer service and after-sales support experience. D) Adopting a product-oriented philosophy that focuses only on quality. Show Answer Correct Answer: C) Focusing on delivering an unparalleled, proprietary customer service and after-sales support experience. 6. When someone famous uses their own image to help promote a particular product, it is called ..... A) Billboard. B) Endorsement. C) Placement. D) Spread. Show Answer Correct Answer: B) Endorsement. 7. Deepak is a book seller. One day he was selling books. He approached a person who was sitting on a pavement. He offered him the book and found that he was not having enough money to pay. So he willingly gave him the book without taking money. Is it a true exchange mechanism? A) YES. B) NO. C) FIFTY FIFTY. D) LITTLE BIT. Show Answer Correct Answer: B) NO. 8. Which packaging feature primarily influences the aesthetic appeal of a product? A) Brand name. B) Logo and colors. C) Nutritional information. D) Warranty details. Show Answer Correct Answer: B) Logo and colors. 9. The selling concept consists of which of the following four major elements? A) Factory, existing products, brand extensions, profits through sales volume. B) Factory, existing products, selling and promoting, profits through sales volume. C) Factory, marketing, societal marketing concepts, supplier needs. D) None of the above. Show Answer Correct Answer: B) Factory, existing products, selling and promoting, profits through sales volume. 10. The money that a company earns from selling their products or services for a year is called ..... A) PROFIT. B) REVENUE. C) OVERHEADS. D) VARIABLE COST. Show Answer Correct Answer: B) REVENUE. 11. Using a successful brand name to launch a new product in a different is called? A) Line Extension. B) Brand Expansion. C) Brand Extension. D) Branding. Show Answer Correct Answer: C) Brand Extension. 12. What do you call a legal agreement which defines information that the parties wish to protect from dissemination and outlines restrictions on use. A) NBA. B) NDA. C) NPA. D) NFA. Show Answer Correct Answer: B) NDA. 13. The approach that studies the demand and supply of different commodities in marketing is A) Functional. B) Institutional. C) Commodity. D) None of the above. Show Answer Correct Answer: C) Commodity. 14. Deciding the colour, size, and quality standards of a product is part of which function? A) Standardisation and grading. B) Promotion. C) Pricing. D) Labelling. Show Answer Correct Answer: A) Standardisation and grading. 15. Name the term used to describe the combination of variables chosen by a firm to prepare its market offering? A) Product mix. B) Promotion mix. C) Marketing mix. D) Price mix. Show Answer Correct Answer: C) Marketing mix. 16. Shopping goods are characterized by: A) Frequent purchases with little planning. B) High involvement in the purchase decision process. C) Being consumed quickly. D) Low price points. Show Answer Correct Answer: B) High involvement in the purchase decision process. 17. What is the definition of marketing management? A) Marketing management involves only advertising and promotions. B) Marketing management is solely focused on sales techniques. C) Marketing management is the process of managing financial resources only. D) Marketing management is the process of planning, executing, and overseeing marketing strategies to meet customer needs and achieve business objectives. Show Answer Correct Answer: D) Marketing management is the process of planning, executing, and overseeing marketing strategies to meet customer needs and achieve business objectives. 18. What is the communication by the marketer to its target customers regarding its products or services? A) Product. B) Price. C) Place. D) Promotion. Show Answer Correct Answer: D) Promotion. 19. Which of these is true about marketing? A) Marketing is used to promote the product and services. B) Marketing is concerned about the sales only. C) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. D) Marketing considers only the needs of the organization and not the society. Show Answer Correct Answer: C) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 20. Berikut ini yang bukan bauran pemasaran, yaitu: ..... A) Physical Evidence. B) Place. C) Promotion. D) Technology. Show Answer Correct Answer: D) Technology. 21. What is brand equity? A) The level of employee satisfaction. B) The value and strength of a brand in the market. C) The cost of production. D) None of the above. Show Answer Correct Answer: B) The value and strength of a brand in the market. 22. Which of the following is a true statement about marketing-plan formats? A) They vary from business to business. B) They must be double-spaced. C) They must include charts and graphs. D) They must put situation analysis before desired target market. Show Answer Correct Answer: A) They vary from business to business. 23. Mental state to respond in a consistently favorable or unfavorable manner is A) Perception. B) Attitude. C) Belief. D) None of the above. Show Answer Correct Answer: B) Attitude. 24. Packaging function that ensures goods reach consumers safely is: A) Disposal. B) Promotion. C) Protection and containment. D) Legal compliance. Show Answer Correct Answer: C) Protection and containment. 25. PEOPLE WHO HAVE THE FORMAL AUTHORITY TO SELECT SUPPLIERS AND ARRANGE THE PURCHASE TERMS. A) INITIATORS. B) INFLUENCERS. C) DECIDERS. D) GATEKEEPERS. Show Answer Correct Answer: D) GATEKEEPERS. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books