This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 18 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 18 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. "Marketing focuses on achieving organisational goals through customer satisfaction" refers to which feature of marketing? A) Dynamic process. B) Customer-oriented. C) Transactional. D) Societal. Show Answer Correct Answer: B) Customer-oriented. 2. ..... markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society. A) Consumer. B) Business-to-business (Industrial). C) Reseller. D) Institutional. Show Answer Correct Answer: D) Institutional. 3. Which of the following is NOT a core concept of marketing? A) Efficiency and Effectiveness. B) Needs, wants, demands. C) Value, Satisfaction and Quality. D) Products and services. Show Answer Correct Answer: A) Efficiency and Effectiveness. 4. Contoh perusahaan yang menerapkan Focus Differentiation adalah ..... A) Toyota. B) Mc Donalds. C) Harley Davidson. D) Starbucks. Show Answer Correct Answer: C) Harley Davidson. 5. What might affect a sales forecast? A) A firm estimates the total market and then estimates their share of that market to determine a sales forecast of a particular product. B) The distribution strategy, effective sales force, increased promotion, and different prices. C) Include a budget for sales/revenues, identifying new marketing strategies, setting a sales quotas for sales staff, etc. D) All of the above. Show Answer Correct Answer: B) The distribution strategy, effective sales force, increased promotion, and different prices. 6. Symbol is used in which cases? A) Labelling. B) Publicity. C) Packaging. D) None of these. Show Answer Correct Answer: A) Labelling. 7. The buyer chooses the offerings he/she perceives to deliver the most value, the sum of the tangible and intangible benefits and costs. A) Impression and Engagement. B) Offerings and Brands. C) Supply Chain. D) Value and Satisfaction. Show Answer Correct Answer: D) Value and Satisfaction. 8. Monitoring and control helps adjust marketing strategies if they aren't working. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 9. What is a key benefit of market segmentation? A) Decreased competition. B) More targeted marketing efforts. C) Lower production costs. D) Increased product variety. Show Answer Correct Answer: B) More targeted marketing efforts. 10. The ..... holds that consumers will favor products that are available and highly affordable (therefore, work on improving production and distribution efficiency). A) Product concept. B) Production concept. C) Production cost expansion concept. D) Marketing conceptView answer. Show Answer Correct Answer: A) Product concept. 11. Sales training benefits a company by: A) Reducing a salesperson turnover. B) Increasing customer complaints. C) Increasing selling costs. D) Reducing sales tax. Show Answer Correct Answer: A) Reducing a salesperson turnover. 12. Relationship marketing means A) Selling to relatives. B) Selling by relatives. C) After sale service. D) Gross selling. E) None of these. Show Answer Correct Answer: C) After sale service. 13. Which of the following is a good source of internal data? A) Commercial Internet databases. B) Professional marketing research firms. C) Data gathering. D) Marketing research. Show Answer Correct Answer: C) Data gathering. 14. Which of the following is NOT one of the two interacting components of marketing? A) Company. B) Market. C) Consumer Behavior. D) Competition. Show Answer Correct Answer: C) Consumer Behavior. 15. A company wants to personalize its marketing efforts for different customer segments. Which of the following strategies would be most effective? A) Mass marketing approach. B) Undifferentiated marketing strategy. C) Differentiated marketing strategy. D) Concentrated marketing approach. Show Answer Correct Answer: C) Differentiated marketing strategy. 16. Which segmentation base would best describe Patagonia's focus on environmentally-conscious consumers? A) Behavioral segmentation. B) Demographic segmentation. C) Geographic segmentation. D) Psychographic segmentation. Show Answer Correct Answer: D) Psychographic segmentation. 17. What is marketing research? A) The process of managing a company's marketing activities. B) The process of gathering data and information to gain insight into customer needs and market trends. C) The process of dividing a market into distinct sub-groups of customers. D) The process of positioning a brand in the minds of customers. Show Answer Correct Answer: B) The process of gathering data and information to gain insight into customer needs and market trends. 18. What components are involved in marketing activities? A) Sales, accounting, and human resources. B) Product development, distribution, and communication. C) Legal, finance, and operations. D) Research and development, public relations, and production. Show Answer Correct Answer: B) Product development, distribution, and communication. 19. What are the key components of the marketing process? A) Understanding customer needs. B) Only selling. C) Only advertising. D) None of the above. Show Answer Correct Answer: A) Understanding customer needs. 20. Inflation is an important ..... factor. A) Political. B) Economical. C) Legal. D) Social. Show Answer Correct Answer: B) Economical. 21. Select the technique and example used in pricing products.Technique:Charging a low price everyday without ever planning on discounting it in the future to provide consistent sales of that item over a period of time.Example:Charging the same price for eggs on a consistent basis. The eggs never go on sale nor are they ever discounted. A) Promotional Pricing. B) Everyday Low Price (EDLP). C) Pricing Lining. D) Bundle Pricing. Show Answer Correct Answer: B) Everyday Low Price (EDLP). 22. In order to decide which tasks are most important and the order in which the tasks are to be completed, planners can use the A) GDP Factor. B) ABC Principle. C) RH Factor. D) XYZ Principle. Show Answer Correct Answer: B) ABC Principle. 23. What is the concept of branding? A) The cost of production. B) The value and strength of a brand in the market. C) The level of employee satisfaction. D) None of the above. Show Answer Correct Answer: B) The value and strength of a brand in the market. 24. .... research approach uses concepts and tools from anthropology and other social science disciplines to provide deep cultural understanding of how people live and work. A) Cognitive. B) Inductive. C) Archaeological. D) Ethnographic. E) Deductive. Show Answer Correct Answer: D) Ethnographic. 25. How can focus groups be beneficial in marketing research? A) Focus groups help gather qualitative insights and understand consumer attitudes. B) Focus groups eliminate the need for surveys and questionnaires. C) Focus groups provide quantitative data for statistical analysis. D) Focus groups are primarily used for product testing and development. Show Answer Correct Answer: A) Focus groups help gather qualitative insights and understand consumer attitudes. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books