This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 19 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 19 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Marketing functions involve interrelated activities to get goods and services from producers to: A) Consumers. B) Wholesalers. C) Retailers. D) Manufacturers. Show Answer Correct Answer: A) Consumers. 2. Which of the following is not a quality of a good brand name? A) Distinctive. B) Suggestive. C) Easily pronounceable. D) Lengthy. Show Answer Correct Answer: D) Lengthy. 3. Lingkungan pemasaran dibagi menjadi dua yaitu ..... A) Internal dan eksternal. B) Mikro dan makro. C) Langsung dan tidak langsung. D) Perusahaan dan pelanggan. E) Alam dan manusia. Show Answer Correct Answer: B) Mikro dan makro. 4. Which of the following is a common method for segmenting a market? A) By geographic location. B) By production capacity. C) By employee skill level. D) By financial performance. Show Answer Correct Answer: A) By geographic location. 5. What does "product line depth" refer to? A) The number of different product lines a company offers. B) The number of variations within a product line. C) The number of product categories a company operates in. D) The quality level of products in a product line. Show Answer Correct Answer: B) The number of variations within a product line. 6. The family in a buyer's life consisting of parents and siblings is the ..... A) Family of procreation. B) Family of influence. C) Family of efficiency. D) Family of orientation. E) Purchasing family. Show Answer Correct Answer: D) Family of orientation. 7. Which is not an element of marketing mix? A) Product. B) Price. C) Place. D) Advertising. E) Packaging. Show Answer Correct Answer: D) Advertising. 8. Marketing planning involves choosing platforms and setting product prices. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 9. When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles? A) Production Philosophy. B) Societal marketing Philosophy. C) Selling Philosophy. D) Product Philosophy. Show Answer Correct Answer: B) Societal marketing Philosophy. 10. 'Products are not purchased but sold', with which point of view is this statement associated A) Sales. B) Marketing. C) Product. D) Production. Show Answer Correct Answer: A) Sales. 11. Which of the following is NOT a component of the microenvironment? A) Competitive Rivalry. B) Economic Conditions. C) Bargaining Power of Suppliers. D) Threat of New Entry. Show Answer Correct Answer: B) Economic Conditions. 12. A marketing plan forces the marketing team to put its goals in writing, making those goals ..... A) Less specific. B) Easier to remember. C) Better than those of competitors. D) Less risky. Show Answer Correct Answer: B) Easier to remember. 13. THESE ARE CONVENIENCE GOODS CONSUMERS PURCHASE ON A REGULAR BASIS A) STAPLES. B) IMPULSE GOODS. C) EMERGENCY GOODS. D) UNSOUGHT GOODS. Show Answer Correct Answer: A) STAPLES. 14. Which of the following marketing strategies best aim to directly enhance brand image and reputation? A) Differentiation and brand positioning. B) Re-branding and modernization. C) Customer support feedback. D) Product and service innovatio. Show Answer Correct Answer: B) Re-branding and modernization. 15. Needs of ..... are being focused in Marketing.(Choose the most appropriate one) A) Customer. B) Producer. C) Retailer. D) Wholesaler. Show Answer Correct Answer: A) Customer. 16. What is the significance of a unique selling proposition (USP)? A) A USP is a legal requirement for all products. B) A USP is only important for large corporations. C) The significance of a USP lies in its ability to clearly communicate what makes a product or service unique, thereby attracting and retaining customers. D) A USP is primarily used for internal marketing strategies. Show Answer Correct Answer: C) The significance of a USP lies in its ability to clearly communicate what makes a product or service unique, thereby attracting and retaining customers. 17. Company X believes that to succeed, it should focus on hiring skilled salespeople and offering attractive compensation and incentives to motivate them to sell more. Which business orientation is Company X following? A) Product-oriented concept. B) Sales-oriented concept. C) Production-oriented concept. D) Marketing-oriented concept. Show Answer Correct Answer: B) Sales-oriented concept. 18. Which of the following is the second stage of the strategic planning process? A) Conducting Situation Analysis. B) Setting Objectives. C) Monitoring and evaluating. D) Developing Marketing Mix. Show Answer Correct Answer: A) Conducting Situation Analysis. 19. Choose the correct optionElizabeth went to work in Israel 6 years ..... , and I haven't seen her since. A) After. B) Before. C) Ago. D) Since. E) For. Show Answer Correct Answer: C) Ago. 20. 2 component of consumer profile is ..... A) Traits. B) Lifestyle. C) Both. D) None. Show Answer Correct Answer: C) Both. 21. Businesses operate in a dynamic environment, characterised by all of the following EXCEPT:- A) Changes in technology. B) Changes in consumer tastes. C) Changes in economic conditions. D) Changes in geology. Show Answer Correct Answer: D) Changes in geology. 22. The DEPEST model includes which of the following factors? A) Demographic, Economic, Political, Environmental, Social, Technological factors. B) Distribution, Economic, Political, Environmental, Social, Technological factors. C) Demographic, Economic, Political, Environmental, Strategic, Technological factors. D) Demographic, Economic, Political, Environmental, Social, Tactical factors. Show Answer Correct Answer: A) Demographic, Economic, Political, Environmental, Social, Technological factors. 23. Today's marketers need ..... A) Neither creativity nor critical thinking skills. B) Both creativity and critical thinking skills. C) Critical thinking skills but not creativity. D) Creativity but not critical thinking skillsView answer. Show Answer Correct Answer: B) Both creativity and critical thinking skills. 24. A travel company divides its potential customers based on their attitudes, interests, and lifestyles (e.g., 'adventure seekers' versus 'luxury relaxation travelers'). Which type of segmentation is being applied? A) Geographic Segmentation. B) Demographic Segmentation. C) Behavioral Segmentation. D) Psychographic Segmentation. Show Answer Correct Answer: D) Psychographic Segmentation. 25. Why is marketing important for businesses? A) To increase product defects. B) To create and maintain customer relationships. C) To reduce employee salaries. D) None of the above. Show Answer Correct Answer: B) To create and maintain customer relationships. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books