This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 20 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 20 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is the primary goal of market segmentation? A) To increase production efficiency. B) To identify specific consumer needs. C) To reduce marketing costs. D) To enhance product features. Show Answer Correct Answer: B) To identify specific consumer needs. 2. What is the CPM or cost per thousand rate for a local community magazine ad that costs $ 600 and has a circulation of 8, 000 readers? (Rate X Cost per thousand/Readers) A) $ 93.75 per 1, 000 readers. B) $ 75.00 per 1, 000 readers. C) $ 50.50 per 1, 000 readers. D) $ 87.75 per 1, 000 readers. Show Answer Correct Answer: B) $ 75.00 per 1, 000 readers. 3. How can companies build long-term relationships with customers? A) By making it easy for satisfied customers to buy more. B) By increasing product prices regularly. C) By reducing customer service interactions. D) By focusing only on new customer acquisition. Show Answer Correct Answer: A) By making it easy for satisfied customers to buy more. 4. Part of the criteria for selecting suppliers and vendors includes: A) Product Quality. B) Special Services. C) Past Experiences. D) Negotiated Terms such as employment. Show Answer Correct Answer: D) Negotiated Terms such as employment. 5. Marketing is satisfying Consumer ..... Profitably. Fill the blank with the right option from below. A) Wants. B) Demands. C) Needs. D) Wishes. Show Answer Correct Answer: C) Needs. 6. Labelling provides detailed information about the A) Contents of the product. B) Usage of the product. C) Durability of the product. D) All of the above. Show Answer Correct Answer: D) All of the above. 7. Over time, as customer preferences evolve and technology advances, organizations envision future improvements or innovative features to strengthen their offerings. This forward-looking stage, involving the possible transformations a product might undergo, is described as the: A) Core Benefit. B) Basic Product. C) Expected Product. D) Augmented Product. E) Potential Product. Show Answer Correct Answer: E) Potential Product. 8. Berdasarkan kategori Produk-Jasa, Jasa penerbangan termasuk ke dalam kategori ..... A) Jasa murni. B) Barang berwujud murni. C) Hybrid. D) Barang berwujud yang disertai jasa. E) Jasa yang disertai barang. Show Answer Correct Answer: E) Jasa yang disertai barang. 9. To understand Your WHO it's good to be A) Focus on making money. B) Customer centric. C) Good in Social Media. D) Always smiling. Show Answer Correct Answer: B) Customer centric. 10. Brown Goods mainly refer to: A) Household electrical appliances such as TVs, audio systems, and computers. B) Wooden furniture and decorative items. C) Food items and daily-use consumables. D) Cleaning products and detergents. Show Answer Correct Answer: A) Household electrical appliances such as TVs, audio systems, and computers. 11. A consumer decides to buy organic food products because they are concerned about environmental sustainability. Which factor is influencing their decision? A) Social factors. B) Personal factors. C) Psychological factors. D) Cultural factors. Show Answer Correct Answer: D) Cultural factors. 12. The process of dividing the market into segments whose needs and wants are best satisfied by a product's utility is called: A) Demographic segmentation. B) Benefits segmentation. C) Geographic segmentation. D) Occasion segmentation. Show Answer Correct Answer: B) Benefits segmentation. 13. Which of the following is an example of a branding decision? A) Determining the product's color. B) Selecting the company's advertising channels. C) Designing a unique logo and brand identity. D) Choosing where to sell the product. Show Answer Correct Answer: C) Designing a unique logo and brand identity. 14. Hal pertama apakah yang dilakukan dalam mengembangkan komunikasi yang efektif untuk penjualan? A) Memutuskan media yang akan digunakan. B) Menetapkan anggaran. C) Identifikasi pemirsa sasaran. D) Menentukan tujuan. Show Answer Correct Answer: C) Identifikasi pemirsa sasaran. 15. A cardboard box consisting of 10 packets of 1 kg sugar is an example of: A) Primary packaging. B) Secondary packaging. C) Transportation packaging. D) None of the above. Show Answer Correct Answer: C) Transportation packaging. 16. Stage of PLC ( Product Life Cycle) A) Introduction. B) Growth. C) Maturity & Decline. D) All the above. Show Answer Correct Answer: D) All the above. 17. Eliminating possibilities until one or two ideas are selected for development. A) Generating ideas. B) Screening ideas. C) Introducing the product. D) Evaluating customer acceptance. Show Answer Correct Answer: B) Screening ideas. 18. Contoh usaha yang berfokus untuk mengembangkan entitas pada orang atau manusia adalah ..... A) Property. B) Minimarket. C) Penjahit. D) Selebgram. E) Event organizer. Show Answer Correct Answer: D) Selebgram. 19. Give an example of a marketing management activity. A) Conducting market research to understand customer preferences. B) Managing internal administrative tasks. C) Reducing product prices to increase sales volume. D) Ignoring customer feedback and complaints. Show Answer Correct Answer: A) Conducting market research to understand customer preferences. 20. Get out production, cut the price" -Philosophy by Henry Ford is an example of ..... A) Marketing Concept. B) Selling Concept. C) Production Concept. D) Product Concept. Show Answer Correct Answer: C) Production Concept. 21. Select the explanation for merchandising-related discounts, Discounts given on end of the season products as an incentive to clear out inventory and make room for the new inventory A) Cash discounts. B) Quantity discounts. C) Trade discounts. D) Seasonal discounts. Show Answer Correct Answer: D) Seasonal discounts. 22. Segmentation technique where groups are formed according to psychological traits that influence consumption habits drawn from people's interests, attitudes, and values is called ..... segmentation A) Behavioural. B) Psychographic. C) Demographic. D) Geographic. Show Answer Correct Answer: B) Psychographic. 23. Digital Ads, Billboards, Newspapers and Magazines are ..... A) DISPLAY ADS. B) PODCASTS. C) SOCIAL MEDIA ADS. D) None of the above. Show Answer Correct Answer: A) DISPLAY ADS. 24. Which of the following is the example of a tube of shaving cream? A) Primary Packaging. B) Secondary Packaging. C) Transportation Packaging. D) None of these. Show Answer Correct Answer: A) Primary Packaging. 25. Define the concept of market segmentation. A) Market segmentation refers to the total market size without any divisions. B) Market segmentation is the division of a market into distinct groups of buyers with different needs, characteristics, or behaviors. C) Market segmentation is the process of increasing market prices. D) Market segmentation is the analysis of competitors in a market. Show Answer Correct Answer: B) Market segmentation is the division of a market into distinct groups of buyers with different needs, characteristics, or behaviors. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books