This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 21 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 21 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Under what circumstances would it be appropriate for a person to send a letter of application to a business? A) When acting on a referral job lead. B) When completing an application form. C) When submitting educational transcripts. D) When responding to a request for information. Show Answer Correct Answer: A) When acting on a referral job lead. 2. The total number of products within all product lines of a company is referred to as: A) Width of product mix. B) Length of product mix. C) Depth of product mix. D) Consistency of product mix. Show Answer Correct Answer: B) Length of product mix. 3. In Walt Disney's Magic Kingdom, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Disney is marketing a(n) ..... A) Experience. B) Service. C) Product. D) Event. Show Answer Correct Answer: A) Experience. 4. Which attack strategy is suitable for small companies competing against large, high-revenue businesses? A) Frontal Attack. B) Encirclement Attack. C) Bypass Attack. D) Guerrilla Attack. Show Answer Correct Answer: D) Guerrilla Attack. 5. Choose the correct optionThe water and electricity have been cut off in our tenement house ..... early this morning. A) After. B) Before. C) Ago. D) Since. E) For. Show Answer Correct Answer: D) Since. 6. One method of increasing prices is using ..... , where the company maintains its price but removes or prices separately one or more elements that were part of the former offer. A) Escalator clauses. B) Unbundling. C) Unitary pricing. D) Demand pricing. Show Answer Correct Answer: B) Unbundling. 7. What can be the objectives in using qualitative approach research? A) To examine consumer insights toward a brand. B) To measure the level of consumer satisfaction toward a product. C) To assess the influence factors of purchase decision. D) To understand customer purchase decision making journey. Show Answer Correct Answer: D) To understand customer purchase decision making journey. 8. Select the technique and example used in pricing products.Technique:Pricing several complementary products together for one price. Example:Pricing a video game console, accessories and 2 games all together for $ 160. A) Odd-Even Pricing. B) Prestige Pricing. C) Multiple Unit Pricing. D) Bundle Pricing. Show Answer Correct Answer: D) Bundle Pricing. 9. ..... Involves decisions regarding the product to be manufactured and it's attributes such as its quality considerations, packaging, models and variations to be introduced etc ..... A) Product mixing and development:. B) Product designing and evaluation. C) Product designing and development:. D) Product verification and development:. Show Answer Correct Answer: B) Product designing and evaluation. 10. Individu / kelompok yang menjadi sasaran dari usaha pemasaran disebut A) Pemasar. B) Marketer. C) Pasar. D) Prospect. Show Answer Correct Answer: D) Prospect. 11. Cognitive dissonance is part of: A) Evaluation of Alternatives and Purchase. B) Postpurchase behavior. C) Need recognition. D) Pre-purchase behavior. Show Answer Correct Answer: A) Evaluation of Alternatives and Purchase. 12. Cara melakukan promosi dengan berinteraksi langsung melalui media pribadi seseorang seperti email, telepon, WA blast, dll merupakan pendekatan promotion mix pada elemen? A) Advertising. B) Direct Selling. C) Personal Selling. D) Public Relation. Show Answer Correct Answer: B) Direct Selling. 13. This of the following is not a type of Marketing Concept A) The production concept. B) The selling concept. C) The societal marketing concept. D) The Supplier Concept. Show Answer Correct Answer: D) The Supplier Concept. 14. Identify the type of market research data based on the characteristics below:Data that can help company's understand consumer wealth, demographic data (US Census), etc to drive business decisions. A) Company data. B) Competitor data. C) Government data. D) Market research data. Show Answer Correct Answer: C) Government data. 15. Is the sum of the tangible and intangible benefits and costs to customer A) Value proposition. B) Social Value. C) Experiential Value. D) Economic value. Show Answer Correct Answer: A) Value proposition. 16. How do cultural factors influence consumer behavior? A) Consumer behavior is solely determined by economic factors. B) Cultural factors have no impact on consumer behavior. C) Cultural factors influence consumer behavior by shaping values, beliefs, and preferences that affect perceptions and purchasing decisions. D) Cultural factors only influence advertising strategies. Show Answer Correct Answer: C) Cultural factors influence consumer behavior by shaping values, beliefs, and preferences that affect perceptions and purchasing decisions. 17. Which of the following is not included in the major components of physical distribution? A) Inventory control. B) Material handling. C) Transportation. D) None of these. Show Answer Correct Answer: D) None of these. 18. Marketers often conduct causal research through experiments and ..... A) Informal discussions. B) Questionnaires. C) Simulations. D) Literature reviews. Show Answer Correct Answer: C) Simulations. 19. The price skimming consists of setting high prices and reducing them over time to maximize the long-term profit. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 20. Yang tidak termasuk dalam 3 Aspek Competitive Advantage A) Benefit. B) Target Market. C) Corporation. D) Competition. Show Answer Correct Answer: C) Corporation. 21. The four elements of the promotional mix are:product, place, price, and promotion. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 22. The process of classifying people who form a given market into even smaller groups are ..... A) Targeting. B) Market segmentation. C) Isolating. D) Target markets. Show Answer Correct Answer: B) Market segmentation. 23. Which of the following statement is not true for selling? A) Focuses on the need of the seller. B) Aims at maximising selling. C) Involves fragmented approach to sell. D) Selling is limited to exchange of goods and services. Show Answer Correct Answer: B) Aims at maximising selling. 24. Which of the following is a branding strategy? A) Reducing product features. B) Brand extension. C) Increasing employee benefits. D) None of the above. Show Answer Correct Answer: B) Brand extension. 25. Consumer buying behavior refers to the buying of ..... A) Individual and Households. B) Organizations and Individuals. C) Individuals, Households and Organization. D) Government Buying and Household Buying. Show Answer Correct Answer: A) Individual and Households. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books