This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 22 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 22 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. After the launch, the firm monitors performance metrics, consumer feedback, and profitability. This helps refine marketing strategy or make product adjustments if necessary. A) Post-Launch Analysis. B) Business Analysis. C) Product Development. D) Market Testing. Show Answer Correct Answer: A) Post-Launch Analysis. 2. How do cultural influences affect the decision-making process? A) Cultural influences affect decision-making by shaping values, perceptions, and priorities. B) Cultural influences are irrelevant to personal choices. C) Cultural influences have no impact on decision-making. D) Cultural influences only affect financial decisions. Show Answer Correct Answer: A) Cultural influences affect decision-making by shaping values, perceptions, and priorities. 3. Which method calculates market demand based on existing similar products? A) Geographic-level Market Demand. B) Product-level Market Demand. C) Target-level Market Demand. D) Industry-level Market Demand. Show Answer Correct Answer: B) Product-level Market Demand. 4. Pemasok, penyalur, pesaing dan konsumen termasuk dalam lingkungan pemasaran ..... A) Mikro. B) Makro. C) Internal. D) Eksternal. E) Langsung. Show Answer Correct Answer: A) Mikro. 5. Which of the following is an important benefit of marketing plans? A) They develop exciting products. B) They help recruit quality employees. C) They ensure a yearly profit. D) They can help obtain funding. Show Answer Correct Answer: D) They can help obtain funding. 6. What type of segmentation occurs when Publix runs a "Going Green" promotion to promote Earth Day and environmentally safe products? A) Demographics. B) Psychographics. C) Geographics. D) Product Benefit. Show Answer Correct Answer: B) Psychographics. 7. ..... is the act of obtaining a desired object from someone by offering something in return. A) Exchange. B) Selling. C) Delivery. D) Marketing Myopia. Show Answer Correct Answer: A) Exchange. 8. Brad wants to find a job in the field of advertising. An easy way for Brad to find out the names of all the advertising businesses in his area would be to A) Visit local businesses. B) Read the yellow pages. C) Ask his friends. D) Watch for advertising. Show Answer Correct Answer: B) Read the yellow pages. 9. The most basic level of a product is A) Core Product. B) Allied Product. C) Auxilliary Product. D) Central Product. Show Answer Correct Answer: A) Core Product. 10. ANAIAH ACQUIRE PRODUCTS AND SERVICES FOR HER OWN CONSUMPTION. WHAT TYPE OF MARKET IS SHE? A) BUSINESS MARKET. B) FOREIGN MARKET. C) CONSUMER MARKET. D) GOVERNMENT MARKET. Show Answer Correct Answer: C) CONSUMER MARKET. 11. Target Group means A) All purchasers. B) All sales persons. C) Targeted purchasers. D) Delivery persons. Show Answer Correct Answer: A) All purchasers. 12. Which of the following involves contacting potential customers over the phone to sell products or services? A) Direct mail. B) Telemarketing. C) Email marketing. D) Text (SMS) marketing. Show Answer Correct Answer: B) Telemarketing. 13. Karam limited is offering a travel package for 15 destinations worldwide with a free insurance on the bookings for the month of December, 2019. Identify the feature of marketing being described in the above lines. A) Needs and wants. B) Creating a market offering. C) Customer value. D) Exchange mechanism. Show Answer Correct Answer: C) Customer value. 14. A small, private college advertises that, "Students will receive a Harvard quality education for a state university tuition." This is an example of ..... positioning. A) Quality/price. B) Benefit. C) Competitor. D) Use/application. E) Product category. Show Answer Correct Answer: A) Quality/price. 15. Select the technique and example used in pricing products.Technique:Setting higher than average prices to send a message to customers that the product has a status and is prestigious. Example:Sneakers of a particular brand that cost $ 180 A) Odd-Even Pricing. B) Prestige Pricing. C) Multiple Unit Pricing. D) Bundle Pricing. Show Answer Correct Answer: B) Prestige Pricing. 16. The following are factors in retail strategy, except. A) Incentive structure followed. B) Promotions planned. C) Customer service. D) Display attractiveness. Show Answer Correct Answer: C) Customer service. 17. THE SET OF MEASURES THAT HELPS MARKETERS QUANTIFY, COMPARE, AND INTERPRET THEIR PERFORMANCE. A) MARKETING INSIGHTS. B) MARKETING METRICS. C) MARKETING MIX MODELLING. D) MARKETING DASHBOARD. Show Answer Correct Answer: B) MARKETING METRICS. 18. Packaging is important not only for protection of the product but also serves as ..... A) Quality product. B) Complex graphics. C) Promotional tool. D) Promotion budget. Show Answer Correct Answer: C) Promotional tool. 19. Kotler dan Keller menjelaskan bahwa inti dari pemasaran adalah mengidentifikasi dan memenuhi kebutuhan manusia dan sosial. salah satu definisi yang baik dan singkat dari pemasaran adalah memenuhi kebutuhan dengan cara yang ..... A) Menguntungkan. B) Mudah. C) Strategis. D) Hemat. E) Cepat. Show Answer Correct Answer: A) Menguntungkan. 20. Merges successive levels of production and distribution under ine ownership. A) Corporate VMS. B) Contractual VMS. C) All the above. D) None of the above. Show Answer Correct Answer: A) Corporate VMS. 21. SWOT Analysis is a strong part of A) Selling. B) Marketing. C) Publicity. D) None of these. Show Answer Correct Answer: B) Marketing. 22. When do you need an NDA? A) When hiring employees. B) When sharing public information. C) When buying groceries. D) When making a personal blog. Show Answer Correct Answer: A) When hiring employees. 23. Exchange of goods for goods without using any medium of exchange is A) Production stage. B) Barter stage. C) Sales stage. D) None of the above. Show Answer Correct Answer: B) Barter stage. 24. What role does marketing management play in strategic decision-making? A) It is not relevant to strategic decision-making. B) It guides organizations in making decisions related to target markets and positioning. C) It only focuses on day-to-day operations. D) It primarily involves managing supply chain activities. Show Answer Correct Answer: B) It guides organizations in making decisions related to target markets and positioning. 25. The process of getting people interested in your Company's product or service is A) Sales. B) Marketing. C) Branding. D) Advertising. Show Answer Correct Answer: B) Marketing. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books