This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 23 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 23 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Tujuan ketiga dari marketing communication adalah ..... A) Action. B) Desire. C) Awareness. D) Interest. Show Answer Correct Answer: B) Desire. 2. Which of the following is not a need A) Food. B) Shelter. C) Clothing. D) Luxury Cars. Show Answer Correct Answer: D) Luxury Cars. 3. "Many people want Maserati car, only few are able to buy." This is an example of ..... A) Need. B) Want. C) Demand. D) Status. Show Answer Correct Answer: C) Demand. 4. Identify the type of market research data based on the characteristics below:Data that is collected by an outside agency to help understand more about the consumer perception of products, etc A) Company data. B) Competitor data. C) Government data. D) Market research data. Show Answer Correct Answer: D) Market research data. 5. .... gives a customer the necessary information about the product he desires to purchase. A) Branding. B) Packaging. C) Labelling. D) Trademark. Show Answer Correct Answer: C) Labelling. 6. How do marketing strategies impact overall business performance? A) Marketing strategies have no effect on business performance. B) Marketing strategies significantly enhance overall business performance by driving sales, increasing brand awareness, and fostering customer loyalty. C) Marketing strategies only increase costs without benefits. D) Marketing strategies are irrelevant to customer engagement. Show Answer Correct Answer: B) Marketing strategies significantly enhance overall business performance by driving sales, increasing brand awareness, and fostering customer loyalty. 7. Marketing is related to A) Product. B) Service. C) People. D) All. Show Answer Correct Answer: D) All. 8. The "core product" mainly refers to: A) Physical attributes. B) Primary benefit or service. C) Packaging features. D) Luxury value of the product. Show Answer Correct Answer: B) Primary benefit or service. 9. ..... is objection to advertisement. A) Undermines social values. B) Decrease in price. C) Knowledge on various products. D) Improvement in Quality of Product. Show Answer Correct Answer: A) Undermines social values. 10. Specialty goods require consumers to: A) Purchase them frequently without much thought. B) Put in special effort to locate and purchase them. C) Buy them at discounted prices only. D) Avoid comparison shopping. Show Answer Correct Answer: B) Put in special effort to locate and purchase them. 11. Rank the receiving process components in order below:a. Goods are marked and priced to be sent out into the store b. Boxes are recorded on a receiving record c. Merchandise is checked d. Truck arrives at store e. Any damages are reported f. Order is placed A) F, D, A, B, C, E. B) F, D, B, C, E, A. C) A, B, C, D, E, F. D) B, C, D, E, F, A. Show Answer Correct Answer: B) F, D, B, C, E, A. 12. Market segmentation is useful for ..... A) Preferential marketing. B) Targeting existing clients. C) Identifying prospects. D) Knowing customers' tastes. E) All of these. Show Answer Correct Answer: E) All of these. 13. Volvo's focus on 'safety' as its main selling point is an example of: A) Demographic segmentation. B) Positioning strategy. C) Behavioral segmentation. D) Geographic segmentation. Show Answer Correct Answer: B) Positioning strategy. 14. To maximise the profits in short period of time, the price of products should ..... : A) Lower. B) High. C) All the above. D) None of the above. Show Answer Correct Answer: B) High. 15. List the primary functions of packaging. A) Cost, weight, color. B) Protection, containment, communication, convenience, marketing. C) Design, aesthetics, safety. D) Storage, recycling, durability. Show Answer Correct Answer: B) Protection, containment, communication, convenience, marketing. 16. Who is the father of modern management? A) Peter druker. B) Philip kotler. C) Abraham maslow. D) Lester wonderman. Show Answer Correct Answer: B) Philip kotler. 17. IT SPECIFIES THE INFORMATION REQUIRED TO ADDRESS THESE ISSUES, DESIGNS THE METHOD FOR COLLECTING INFORMATION, MANAGES AND IMPLEMENTS THE DATA COLLECTION PROCESS, ANALYZES THE RESULTS, AND COMMUNICATES THE FINDINGS AND THEIR IMPLICATIONS A) MARKETING INSIGHTS. B) MARKETING RESEARCH. C) MARKETING PLAN. D) MARKET FORECAST. Show Answer Correct Answer: B) MARKETING RESEARCH. 18. "This concept emphasises on organisations to evaluate the demands of the consumers and produce products or services to fulfill these wants." Which marketing concept is highlighted here? A) Product concept. B) Production concept. C) Selling concept. D) Marketing concept. Show Answer Correct Answer: D) Marketing concept. 19. What are the different types of marketing strategies? A) Market research, product development. B) Brand loyalty, public relations. C) Customer service, sales training. D) Digital marketing, content marketing, social media marketing, email marketing, influencer marketing, traditional marketing. Show Answer Correct Answer: D) Digital marketing, content marketing, social media marketing, email marketing, influencer marketing, traditional marketing. 20. Modern concept of marketing starts with: A) Purchase. B) Storage. C) Consumer research. D) Promotion. Show Answer Correct Answer: C) Consumer research. 21. Which of the following could not be marketed? A) On-line trading, Business processing outsourcing etc. B) Sports events, Music concert etc. C) Visit Udaipur- "The City of Lakes". D) None of these. Show Answer Correct Answer: D) None of these. 22. A person's "pattern of living in the world" refers to his or her ..... A) Attitude. B) Consumer behaviors. C) Lifestyle. D) Belief system. E) Core values. Show Answer Correct Answer: C) Lifestyle. 23. What is one of the key factors in effective security procedures? A) Do not allow anyone to carry bags in the area with the exception of small children. B) Keep only one hard copy of the security procedures. C) Maintain a list of emergency phone numbers. D) Encourage employees to reference the security procedures manual prior to dealing with any problems. Show Answer Correct Answer: A) Do not allow anyone to carry bags in the area with the exception of small children. 24. What is the term used to describe the coordination of all marketing strategies in a company known as product, price, place and promotion? A) Market segmentation. B) Marketing. C) Marketing Mix. D) Economics. Show Answer Correct Answer: C) Marketing Mix. 25. Sujhav Limited is a company dealing in various types of fire extinguishers. Considering the fact that people generally don't buy fire extinguishers, the company undertakes aggressive sales promotion efforts in order to create and maintain demand for the product. Identify the type of marketing philosophy being described in the given case. A) Product concept. B) Selling concept. C) Marketing concept. D) Societal marketing concept. Show Answer Correct Answer: B) Selling concept. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books