This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 24 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 24 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is the goal of Ambush Marketing? A) To promote a product through word-of-mouth. B) To collaborate with official event sponsors. C) To associate a product with an event without being an official sponsor. D) To conduct market research. Show Answer Correct Answer: C) To associate a product with an event without being an official sponsor. 2. Aini wants to buy a new car, but realizes that interests rates for hire purchase are high. So she decides to buy a second-hand car. What caused this? A) Economic Situation. B) Culture. C) Social class. D) Unemployment. Show Answer Correct Answer: A) Economic Situation. 3. Sebuah proses yang sangat penting dalam pemasaran karena akan menentukan siapa yang akan membeli produk dari perusahaan, merupakan pengertian dari ..... A) Marketing. B) Segmentation. C) Positioning. D) Targeting. E) Profiling. Show Answer Correct Answer: D) Targeting. 4. The component of marketing that aims at maintaining interactions with the masses in the society in order to form company's image is referred to as: A) Personal selling. B) Advertisiting. C) Promotions. D) Public relations. Show Answer Correct Answer: D) Public relations. 5. Want for a specific product backed by an ability to pay is called ..... A) Demand. B) Need. C) Want. D) Customer. Show Answer Correct Answer: A) Demand. 6. Positioning in marketing refers to: A) The act of physically placing products on store shelves. B) The process of designing logos and packaging for a brand. C) The strategy of setting prices for products. D) The place a brand occupies in the minds of customers and how it is distinguished from competitors. Show Answer Correct Answer: D) The place a brand occupies in the minds of customers and how it is distinguished from competitors. 7. What are some common methods of sales promotion? A) Discounts, coupons, buy-one-get-one-free offers, contests, and loyalty programs. B) Extended warranty offers. C) Seasonal product displays. D) Free shipping on all orders. Show Answer Correct Answer: A) Discounts, coupons, buy-one-get-one-free offers, contests, and loyalty programs. 8. For the marketing manager, social class offers some insights into consumer behavior and is potentially useful as a ..... A) Market research information. B) Market segmentation variable. C) Source of understanding competition's strategy. D) Source to predict future trends. Show Answer Correct Answer: A) Market research information. 9. MI-one of four components of MIS is an acronym of A) Marketing Information. B) Marketing Inteligence. C) Marketing Inspection. D) All are correct. Show Answer Correct Answer: B) Marketing Inteligence. 10. What is the first step in the New Product Development (NPD) process? A) Product Development. B) Idea Screening. C) Market Testing. D) Idea Generation. Show Answer Correct Answer: D) Idea Generation. 11. What is a benefit to the salesperson of building a clientele? A) Obtaining referrals from loyal customers. B) Reducing selling costs. C) Supporting the company image. D) Securing customer acceptance of higher prices. Show Answer Correct Answer: A) Obtaining referrals from loyal customers. 12. A ..... analysis is based on a customers changes in attitudes, lifestyles, and opinions. A) Psychographic. B) Geographic. C) Behavioral. D) Demographic. Show Answer Correct Answer: A) Psychographic. 13. Product Mix refers to: A) A single product offered by a firm. B) Set of all product lines offered by a firm. C) Raw materials used in production. D) Product packaging and design only. Show Answer Correct Answer: B) Set of all product lines offered by a firm. 14. List the four elements of the marketing mix. A) Quality, Quantity, Quota, Quality Control. B) Brand, Budget, Benefits, Branding. C) Product, Price, Place, Promotion. D) Service, Strategy, Sales, Satisfaction. Show Answer Correct Answer: C) Product, Price, Place, Promotion. 15. The John Deere brand might make someone think of a rugged, Midwestern male who is hardworking and trustworthy, which the brand management folks would learn through ..... research. A) Brand personification. B) Projective technique. C) Visualization. D) Laddering. E) Brand imaging. Show Answer Correct Answer: A) Brand personification. 16. The stage of the Product Life Cycle where sales grow slowly, profits are minimal or negative, and heavy promotion is needed to create awareness is called: A) Growth Stage. B) Introduction Stage. C) Maturity Stage. D) Decline Stage. Show Answer Correct Answer: B) Introduction Stage. 17. What are the key components of a successful brand management strategy? A) Key components include target audience analysis, brand identity, consistent messaging, customer engagement, performance monitoring, and adaptability. B) Market share analysis. C) Product pricing strategy. D) Supply chain management. Show Answer Correct Answer: A) Key components include target audience analysis, brand identity, consistent messaging, customer engagement, performance monitoring, and adaptability. 18. Finally, Aini and Khalid chose En. Malik as their contractor and will now decide when he should start work on their new home. What stage of the consumer decision making process is this? A) Purchase decision. B) Evaluation of alternatives. C) Problem recognition. D) Information search. Show Answer Correct Answer: A) Purchase decision. 19. Explain the role of packaging in product protection. A) Packaging is primarily used for marketing and advertising. B) Packaging has no impact on product safety. C) Packaging protects products by providing barriers against damage, contamination, and environmental factors. D) Packaging is only for branding purposes. Show Answer Correct Answer: C) Packaging protects products by providing barriers against damage, contamination, and environmental factors. 20. Which of the following is NOT a method of promotion mentioned in the material? A) Advertising. B) Public relations. C) Sales promotion. D) Branding. Show Answer Correct Answer: D) Branding. 21. IT DESCRIBES THE STRATEGY OF ADOPTING AN ALREADY EXISTING BUSINESS MODEL. A) FREEMIUM MODEL. B) FRANCHISING MODEL. C) BRICKS-AND-CLICKS MODEL. D) RAZORS-AND-BLADES MODEL. Show Answer Correct Answer: B) FRANCHISING MODEL. 22. To achieve market expansion a company must? A) Use distribution channels more effectively. B) Use advertising campaigns more effectively. C) Price their products more strategically. D) All of the above. Show Answer Correct Answer: D) All of the above. 23. A very small section of the whole market which has not yet been identified and served by competitors is referred to as: A) Segment marketing. B) Local marketing. C) Niche marketing. D) Individual marketing. Show Answer Correct Answer: C) Niche marketing. 24. Why is product management important for businesses? A) It limits market expansion. B) It decreases customer satisfaction. C) It helps in creating products that meet customer needs and drive business growth. D) None of the above. Show Answer Correct Answer: C) It helps in creating products that meet customer needs and drive business growth. 25. A QUESTION WITH TWO POSSIBLE ANSWERS. A) LIKERT SCALE. B) DICHOTOMOUS. C) RATING SCALE. D) IMPORTANCE SCALE. Show Answer Correct Answer: B) DICHOTOMOUS. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books