This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 25 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 25 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. To know about religious affairs is called- A) Advertisement. B) Publicity. C) Promotion. D) Marketing. Show Answer Correct Answer: B) Publicity. 2. Berikut adalah kegiatan dari Content Marketing, KECUALI? A) Distribusi konten. B) Merencanakan konten. C) Mengiklankan konten. D) Membuat konten. Show Answer Correct Answer: C) Mengiklankan konten. 3. How can a strong brand impact a company's success? A) A strong brand has no effect on customer perception or sales. B) A strong brand only benefits large companies and not small businesses. C) A strong brand can lead to increased product prices without improving quality. D) A strong brand positively impacts a company's success by fostering customer loyalty, enhancing recognition, and differentiating it from competitors. Show Answer Correct Answer: D) A strong brand positively impacts a company's success by fostering customer loyalty, enhancing recognition, and differentiating it from competitors. 4. Pemasok adalah orang yang mencari sumber daya dari orang lain dan mau menawarkan sesuatu yang bernilai untuk itu. A) Benar. B) Salah. C) All the above. D) None of the above. Show Answer Correct Answer: B) Salah. 5. Dari hal di bawah ini manakah yang termasuk 5 forces PORTER? A) Industry Revenge. B) Threat of Industry. C) Barriers to Entry. D) Bargaining Power. Show Answer Correct Answer: C) Barriers to Entry. 6. (a) reflects a customer's judgment of a product's performance in relation to his or her expectations A) A. Satisfaction. B) Value. C) Perception. D) Supply chain. Show Answer Correct Answer: A) A. Satisfaction. 7. Market share can be increased by ..... A) Increasing the number of sales persons. B) Increasing the sales volume. C) Increasing the products. D) Increasing production. Show Answer Correct Answer: B) Increasing the sales volume. 8. What role does branding play in strategic marketing? A) Branding helps establish a strong market position and emotional connection with customers. B) Branding only focuses on product design. C) Branding is only important for small businesses. D) Branding has no impact on strategic marketing. Show Answer Correct Answer: A) Branding helps establish a strong market position and emotional connection with customers. 9. ..... are mental states that arise spontaneously rather than from conscious effort and reflect people's positive or negative reactions to internal and external stimuli. A) Memories. B) Emotions. C) Cognition. D) Impulses. E) Associations. Show Answer Correct Answer: B) Emotions. 10. How can businesses measure the effectiveness of their positioning? A) By ignoring competitor strategies. B) By analyzing customer feedback and market research. C) By focusing solely on product features. D) By increasing advertising spend without analysis. Show Answer Correct Answer: B) By analyzing customer feedback and market research. 11. Marketing emphasises on developing the product as per the needs of the ..... A) Producer. B) Mediator. C) Customer. D) Promoter. Show Answer Correct Answer: C) Customer. 12. What is a key challenge faced by marketers in India? A) High levels of consumer loyalty. B) Stable economic conditions. C) Diverse consumer preferences. D) Limited access to technology. Show Answer Correct Answer: C) Diverse consumer preferences. 13. Choose the correct optionShe left Poland in 2006 and hasn't returned ..... then. A) After. B) Before. C) Ago. D) Since. E) For. Show Answer Correct Answer: D) Since. 14. In which stage of the Product Life Cycle does market saturation occur, competition become intense, and companies focus on brand loyalty and product variations? A) Introduction Stage. B) Growth Stage. C) Maturity Stage. D) Decline Stage. Show Answer Correct Answer: C) Maturity Stage. 15. Marketing is influenced by A) Product demand. B) Brand image. C) Buyer behavior. D) All of these. Show Answer Correct Answer: D) All of these. 16. When a company targets a local customer group, city, or neighborhood, it is engaging in: A) Undifferentiated marketing. B) Concentrated marketing. C) Geo-demographic segmentation. D) Micromarketing. Show Answer Correct Answer: D) Micromarketing. 17. What is a marketing metric used for? A) To develop new products. B) To measure marketing performance. C) To increase sales volume. D) To reduce production costs. Show Answer Correct Answer: B) To measure marketing performance. 18. What is available market? A) The set of consumers whoprofess sufficient level ofinterest in a market offer. B) The consumers who haveinterest, income and accessto a particular market offer. C) The set of consumers whoare buying the company'sproduct. D) The part of qualifiedavailable market thecompany decide to pursue. Show Answer Correct Answer: B) The consumers who haveinterest, income and accessto a particular market offer. 19. What are the three levels of packaging? A) Container packaging, protective packaging, shipping packaging. B) Primary packaging, secondary packaging, tertiary packaging. C) Retail packaging, transport packaging, display packaging. D) Outer packaging, inner packaging, bulk packaging. Show Answer Correct Answer: B) Primary packaging, secondary packaging, tertiary packaging. 20. What are the positioning strategies in marketing? A) Differentiation and delivering value. B) Only price-based. C) Only quality-based. D) None of the above. Show Answer Correct Answer: A) Differentiation and delivering value. 21. What are the advantages of using coupons as a sales promotion method? A) Coupons only benefit existing customers. B) Coupons can attract new customers, encourage repeat purchases, increase sales volume, and help clear out inventory. C) Coupons can lead to inventory shortages. D) Coupons are ineffective for increasing sales. Show Answer Correct Answer: B) Coupons can attract new customers, encourage repeat purchases, increase sales volume, and help clear out inventory. 22. Survey could be: A) Interviews. B) Postal surveys. C) Online surveys. D) Non of them. E) All of them. Show Answer Correct Answer: E) All of them. 23. All of the following are factors taken into consideration when pricing your product except ..... A) Cost. B) Demand. C) Shape. D) Regulations. E) Competitors. Show Answer Correct Answer: C) Shape. 24. Uio A) Ji. B) Jjjk. C) All the above. D) None of the above. Show Answer Correct Answer: B) Jjjk. 25. Differentiation in terms of service, where employees go above and beyond for customers, is often used by which brand as a competitive advantage? A) McDonald's. B) Ritz-Carlton. C) Walmart. D) IKEA. Show Answer Correct Answer: B) Ritz-Carlton. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books