This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 26 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 26 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is the primary purpose of marketing situation analysis? A) To increase sales. B) To gather information about market preferences and trends. C) To develop new products. D) To enhance customer service. Show Answer Correct Answer: B) To gather information about market preferences and trends. 2. An automated retail kiosk will market itself and does not need to be marketed like other products. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 3. For business markets, segmenting based on industry, company size, or location is known as: A) Psychographic segmentation. B) Firmographic segmentation. C) Technographic segmentation. D) Situational segmentation. Show Answer Correct Answer: B) Firmographic segmentation. 4. How does promotion help a firm? A) By setting the price of products. B) By informing customers about the product and persuading them to purchase. C) By designing the product package. D) By creating a brand name. Show Answer Correct Answer: B) By informing customers about the product and persuading them to purchase. 5. Field of consumer oriented theory is applicable- A) Factory. B) Society. C) Market. D) None of these. Show Answer Correct Answer: C) Market. 6. What is the primary role of marketing management in a business? A) To identify and satisfy customer needs through effective strategies. B) To oversee financial transactions and budgeting. C) To manage employee performance and productivity. D) To increase product prices without considering customer feedback. Show Answer Correct Answer: A) To identify and satisfy customer needs through effective strategies. 7. What is determined by counting the number of completed packages at a gift wrapping booth? A) Ratio. B) Input. C) Output. D) Capital. Show Answer Correct Answer: C) Output. 8. A plan of action which aim at achieving the desired goal is A) Strategy. B) Idea. C) Analysis. D) None of the above. Show Answer Correct Answer: A) Strategy. 9. CSR expenditure requires companies to spend at least ..... of average net profits of past 3 years. A) 5%. B) 1%. C) 2%. D) 10%. Show Answer Correct Answer: C) 2%. 10. Satisfying customer needs and wants while meeting organizational objectives A) Sales. B) Production. C) Market. D) Societal. Show Answer Correct Answer: C) Market. 11. What ethical considerations should marketers keep in mind when analyzing consumer behavior? A) Focus solely on maximizing profits without regard for ethics. B) Respect consumer privacy and avoid manipulation. C) Encourage aggressive marketing tactics to boost sales. D) Ignore consumer feedback to streamline processes. Show Answer Correct Answer: B) Respect consumer privacy and avoid manipulation. 12. What is not part of the marketing mix? A) Place. B) Product. C) Price. D) Person. Show Answer Correct Answer: D) Person. 13. Businesses may prevent burglaries by checking every room in the building at night to make sure that the A) Telephones are tranferred. B) Public areas are clean. C) Electrical equipment is turned off. D) Windows and doors are locked. Show Answer Correct Answer: D) Windows and doors are locked. 14. A ..... is completed to analyze an organization's internal and external factors that impact its capabilities, strategy, and business environment. A) Marketing plan. B) Situational analysis. C) Data mining plan. D) Segmentation report. Show Answer Correct Answer: B) Situational analysis. 15. A salesman of the company dealing in pet foods is paid a fixed salary f rs 20, 000 per month and furthermore, rs 20 extra per unit sod beyond the target sales. identify the type of cost being described above A) Fixed cost. B) Variable cost. C) Semi variable cost. D) None of the above. Show Answer Correct Answer: C) Semi variable cost. 16. Which method is useful for forecasting of a new product? A) Social test. B) Market test. C) Product test. D) License test. Show Answer Correct Answer: B) Market test. 17. In competitive markets, businesses often go beyond what customers simply expect. They add features or services that create delight, enhance convenience, or build a stronger brand image. Such additional and differentiating attributes together form the: A) Core Benefit. B) Basic Product. C) Expected Product. D) Augmented Product. E) Potential Product. Show Answer Correct Answer: D) Augmented Product. 18. The emotional attachment of a customer towards a brand is known as ..... A) Brand associations. B) Perceived quality. C) Brand loyalty. D) Brand awareness. Show Answer Correct Answer: C) Brand loyalty. 19. Which is part of Personal Selling- A) Direct Response. B) Broadcast. C) Sales Presentation. D) Press Release. Show Answer Correct Answer: C) Sales Presentation. 20. Technology advancements have provided marketers the ability to send cost-effective, opt-in promotional messages to a customer's ..... address. A) P.O. Box. B) Street. C) Email. D) Secondary. Show Answer Correct Answer: C) Email. 21. What is the importance of labeling in marketing? A) Labeling is irrelevant in marketing. B) Labeling has no impact on brand recognition. C) Labeling only confuses consumers. D) Labeling in marketing is important for product identification, differentiation, brand recognition, providing information to consumers, influencing perception, and purchasing decisions. Show Answer Correct Answer: D) Labeling in marketing is important for product identification, differentiation, brand recognition, providing information to consumers, influencing perception, and purchasing decisions. 22. Scratch a card and win a refrigerator. Identify the technique of sales promotion. A) Usable benefit. B) Product combinations. C) Instant Draws and assigned gift. D) Lucky Draw. Show Answer Correct Answer: C) Instant Draws and assigned gift. 23. According to Kotler, scope of marketing does NOT include which of the following? A) Goods. B) Services. C) Properties. D) Machines only. Show Answer Correct Answer: D) Machines only. 24. What is the importance of branding in Marketing Management? A) Branding is crucial in marketing management as it establishes identity, fosters loyalty, and drives sales. B) Branding is solely about creating logos and visual elements. C) Branding only affects large corporations and not small businesses. D) Branding is irrelevant in marketing as it complicates communication. Show Answer Correct Answer: A) Branding is crucial in marketing management as it establishes identity, fosters loyalty, and drives sales. 25. The philosophy of ..... is to identify market segments, select one or more, and develop products and marketing mixes tailored to each selected segment. A) Mass marketing. B) Product-variety marketing. C) Macromarketing. D) Target marketing. Show Answer Correct Answer: D) Target marketing. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books