This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 27 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 27 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is not part of product mix A) Product Feature. B) Product Specification. C) Distribution. D) Product Attribute. Show Answer Correct Answer: C) Distribution. 2. There must be at least two parties to the exchange A) False. B) True. C) All the above. D) None of the above. Show Answer Correct Answer: B) True. 3. Select the technique and example used in pricing products.Technique:Pricing multiple products together rather than by themselves to send a message of value and increase sales volume. Example:3 cookies for $ 1 A) Odd-Even Pricing. B) Prestige Pricing. C) Multiple Unit Pricing. D) Bundle Pricing. Show Answer Correct Answer: C) Multiple Unit Pricing. 4. In which of the following situations, a company will fix high price for its product? A) When firm's objective is to obtain larger share of the market. B) When the firm is facing difficulties in surviving in the market because of intense competition. C) When the firm wants to cover high cost of Research and Development to attain product quality leadership. D) When the firm wants to maximise its total profit in the long run. Show Answer Correct Answer: C) When the firm wants to cover high cost of Research and Development to attain product quality leadership. 5. The amount customers are charged to use/buy the good or service; A) Product. B) Place. C) Price. D) People. Show Answer Correct Answer: C) Price. 6. What is the term that is used to determine the profitability of a product that is another goal of pricing? A) Market share. B) Return on investment. C) Competition. D) Cost-Benefit Analysis. Show Answer Correct Answer: B) Return on investment. 7. What is an advertisement? A) A legal document for business transactions. B) An advertisement is a promotional message aimed at influencing consumer behavior. C) A form of entertainment like a movie. D) A type of social media post. Show Answer Correct Answer: B) An advertisement is a promotional message aimed at influencing consumer behavior. 8. This is a deeply held commitment to rebuy or patronized a preferred product or service. A) Awareness. B) Trial. C) Loyalty. D) Interest. Show Answer Correct Answer: C) Loyalty. 9. What is the last stage of the consumer decision process? A) Problem recognition. B) Post purchase behavior. C) Alternative evaluation. D) Purchase. Show Answer Correct Answer: B) Post purchase behavior. 10. IT REFERS TO A SET OF ATTRIBUTES AND CONDITIONS BUYERS NORMALLY EXPECT WHEN THEY PURCHASE THIS PRODUCT. A) CORE BENEFIT. B) BASIC PRODUCT. C) EXPECTED PRODUCT. D) AUGMENTED PRODUCT. Show Answer Correct Answer: C) EXPECTED PRODUCT. 11. What factors make up the marketing environment? A) Economic conditions, legal changes, and cultural trends. B) Company values, production efficiency, and technological advancements. C) Sales promotions, customer feedback, and distribution channels. D) Government policies, employee satisfaction, and customer preferences. Show Answer Correct Answer: A) Economic conditions, legal changes, and cultural trends. 12. ..... refers to word of mouth through electronic channels. A) E-Advertising. B) E-Commerce. C) E-Cash. D) Viral marketing. Show Answer Correct Answer: D) Viral marketing. 13. Market Research may be implemented by ALL of the following EXCEPT:- A) Do it yourself. B) Third parties (outsiders). C) The marketers themselves and also outsiders. D) Medical Scientists. Show Answer Correct Answer: D) Medical Scientists. 14. A customer expresses dissatisfaction with a recent purchase due to product defects. What should the customer service representative prioritize when handling this complaint? A) Offering a refund or replacement product. B) Blaming the customer for the issue. C) Ignoring the complaint and hoping it resolves itself. D) Redirecting the customer to the manufacturer for assistance. Show Answer Correct Answer: A) Offering a refund or replacement product. 15. IT REFERS TO THE PERCEIVED MONETARY VALUE OF THE BUNDLE OF ECONOMIC, FUNCTIONAL AND PSYCHOLOGICAL BENEFITS CUSTOMER EXPECT FROM A GIVEN MARKET OFFERING. A) CUSTOMER-PERCEIVED VALUE. B) TOTAL CUSTOMER BENEFIT. C) TOTAL CUSTOMER COST. D) CUSTOMER VALUE ANALYSIS. Show Answer Correct Answer: B) TOTAL CUSTOMER BENEFIT. 16. How can changes in the macro environment affect consumer behavior? A) The macro environment only affects businesses, not consumers. B) Changes in the macro environment have no impact on consumer behavior. C) Changes in the macro environment can significantly affect consumer behavior by influencing purchasing power, preferences, and access to products. D) Consumer behavior is solely determined by individual preferences, ignoring external factors. Show Answer Correct Answer: C) Changes in the macro environment can significantly affect consumer behavior by influencing purchasing power, preferences, and access to products. 17. The level of packing used to present a gift to your friend on his birthday- A) Primary. B) Secondary. C) Transportation. D) None. Show Answer Correct Answer: B) Secondary. 18. What is the main advantage of newspaper and magazine advertising? A) Wide reach. B) High cost-effectiveness. C) Interactive nature. D) Targeted audience. Show Answer Correct Answer: A) Wide reach. 19. Jenis-jenis pemasaran berdasarkan target pasar ..... A) Business to business. B) Business to business, Business to consumer, Consumer to consumer. C) Business to business, Business to consumer, Consumer to consumer, Busines to government. D) Business to business, Business to consumer, Busines to government. E) Business to business, Business to consumer. Show Answer Correct Answer: C) Business to business, Business to consumer, Consumer to consumer, Busines to government. 20. Direct marketing is also known as: A) Zero channel. B) One channel. C) Two channel. D) Three channel. Show Answer Correct Answer: A) Zero channel. 21. Which of the following should not be performed by the channelof distribution of goods? A) Sorting. B) Assorting. C) Quality improvement. D) Risk taking. Show Answer Correct Answer: C) Quality improvement. 22. Which of the following can be marketed? A) Kerala Tourism persuading people to visit Kerala for health tourism. B) Red Cross society persuading to donate blood. C) Political parties persuading to vote for a particular candidate. D) All of the above. Show Answer Correct Answer: D) All of the above. 23. What is the purpose of advertising in the promotion mix? A) To increase market share and sales revenue. B) To provide information about a product or service. C) To build brand loyalty and trust. D) To create awareness, generate interest, and persuade customers to purchase a product or service. Show Answer Correct Answer: D) To create awareness, generate interest, and persuade customers to purchase a product or service. 24. If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their ..... A) Price. B) Supply and demand. C) Target market. D) Marketing mix. Show Answer Correct Answer: C) Target market. 25. According to the text, what is a key distinction between needs, wants, and demands? A) Demands are basic requirements, needs are desires, and wants are what is actually bought. B) Wants are basic requirements, needs are desires, and demands are what is actually bought. C) Needs, wants, and demands are all the same. D) Needs are basic requirements, wants are desires, and demands are what is actually bought. Show Answer Correct Answer: D) Needs are basic requirements, wants are desires, and demands are what is actually bought. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books