This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 28 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 28 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is the primary objective of product management? A) To increase employee benefits. B) To oversee the development, marketing, and profitability of a product. C) To reduce production times. D) None of the above. Show Answer Correct Answer: B) To oversee the development, marketing, and profitability of a product. 2. Which of the following is NOT usually defined as an element of the marketing mix? A) Product. B) People. C) Place. D) Profit. Show Answer Correct Answer: D) Profit. 3. What strategies can be used to enhance brand loyalty? A) Reduce advertising budget. B) Limit customer feedback channels. C) Increase product prices without notice. D) Implement exceptional customer service, loyalty programs, social media engagement, personalized marketing, and consistent quality. Show Answer Correct Answer: D) Implement exceptional customer service, loyalty programs, social media engagement, personalized marketing, and consistent quality. 4. ..... activities carried on by the marketers to facilitate exchange of goods and services between the producers and the users of such products. A) Marketing. B) Selling. C) Distributing. D) Pricing. Show Answer Correct Answer: A) Marketing. 5. Which of the following is an example of an unsafe condition? A) Falling asleep on the job. B) Horseplay. C) Broken handrail on a stairway. D) Using machinery before reading instructions. Show Answer Correct Answer: C) Broken handrail on a stairway. 6. Holistic marketing does not include: A) Relationship marketing. B) Integrated marketing. C) Internal marketing. D) Digital marketing. E) Social responsibility marketing. Show Answer Correct Answer: D) Digital marketing. 7. Which of the following is a factor of marketing mix A) Product. B) Promotion. C) Price. D) All of Above. Show Answer Correct Answer: D) All of Above. 8. Marketing is called a ..... process because it involves interaction of buyers and sellers A) Economic. B) Social. C) Legal. D) Political. Show Answer Correct Answer: B) Social. 9. Stages of PLC (product life cycle) A) Introduction. B) Growth. C) Maturity and decline. D) All the above. Show Answer Correct Answer: D) All the above. 10. Which positioning is based on the idea of being 'the best in class' or offering the most advanced features? A) More-for-the-same. B) More-for-more. C) Same-for-less. D) Less-for-much-less. Show Answer Correct Answer: B) More-for-more. 11. Cross selling means A) City to city sales. B) Selling with Cross Face. C) Selling with crossed finger. D) Selling other product to existing customer. Show Answer Correct Answer: D) Selling other product to existing customer. 12. The pharmaceutical market is considered an indirect market because: A) Retailers decide purchases. B) Customer buys only after physician advice. C) All medicines are expensive. D) Patients always choose generics. Show Answer Correct Answer: B) Customer buys only after physician advice. 13. The definition of PLACE, in regards to the 5 Ps of Marketing, is:getting the right product to the customer at the right time, at the right place, in the right quantity. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 14. How can SWOT analysis be used in strategic marketing management? A) By identifying strengths, weaknesses, opportunities, and threats to develop effective marketing strategies. B) By focusing solely on weaknesses. C) By analyzing customer demographics. D) By ignoring external threats. Show Answer Correct Answer: A) By identifying strengths, weaknesses, opportunities, and threats to develop effective marketing strategies. 15. Which pricing strategy sets a high price initially and then lowers it over time? A) Penetration pricing. B) Skimming pricing. C) Competitive pricing. D) Cost-plus pricing. Show Answer Correct Answer: B) Skimming pricing. 16. McDonald's tailoring its offerings to the country of operation such as Maharaja Mac in India, McItaly in Italy, McLobster in Canada shows that it follows a ..... orientation A) Polycenric. B) Ethnocentric. C) Geocentric. D) Regiocentric. Show Answer Correct Answer: A) Polycenric. 17. Marketing buzz means ..... A) De-marketing. B) Social marketing. C) Viral marketing. D) Virtual marketing. Show Answer Correct Answer: C) Viral marketing. 18. 10 which of the following is digital marketing agency A) A) Google. B) B) face book. C) C) MavenclickZ. D) None. Show Answer Correct Answer: C) C) MavenclickZ. 19. What is the order of the product life cycle A) Introduction, maturity, growth, decline. B) Introduction, growth, decline, maturity. C) Introduction, growth, maturity, decline. D) Introduction, decline, maturity, growth. Show Answer Correct Answer: C) Introduction, growth, maturity, decline. 20. When Campbell's makes nacho cheese soup for Texas and Cajun gumbo soup for Louisiana, what kind of segmentation is it practicing? A) Geographic. B) Psychographic. C) Behavioral. D) Demographic. E) Political. Show Answer Correct Answer: A) Geographic. 21. What is the process of dividing a market into groups of people who have the same product needs? A) Market. B) Market Segmentation. C) Target market. D) Concentrated Marketing Strategy. Show Answer Correct Answer: B) Market Segmentation. 22. The document suggests that effective marketing requires an understanding of which factors? A) Only consumer preferences. B) Market trends and competition. C) Product features alone. D) Pricing strategies only. Show Answer Correct Answer: B) Market trends and competition. 23. The term "Marketing" refers to? A) Promotion of the product. B) Focusing on sales and profit. C) Strategizing and implementing the organization process. D) Set of activities to deliver customer value and satisfaction. Show Answer Correct Answer: A) Promotion of the product. 24. In order to get feedback about its recently launched immunity boosting ayurvedic medicine, Atulya limited conducted an online survey using a questionnaire, to gather customer views and opinions. Identify the marketing function being used by Atulya Limited: A) Standardisation. B) Product Designing. C) Customer Support Service. D) Gathering and analyzing market information. Show Answer Correct Answer: D) Gathering and analyzing market information. 25. The danger with brand-stretching is the damage that can result to the ..... If it is not successful A) Special offer. B) Marketing plan. C) Core brand. D) Premium brands. Show Answer Correct Answer: C) Core brand. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books