This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 29 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 29 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following best explains marketing as an exchange process? A) Delivering goods. B) Advertising products. C) Bargaining with customers. D) Mutual transfer of value between buyer and seller. Show Answer Correct Answer: D) Mutual transfer of value between buyer and seller. 2. Who is known as the father of marketing management? A) Peter Drucker. B) Philip Kotler. C) Michael Porter. D) Theodore Levitt. Show Answer Correct Answer: B) Philip Kotler. 3. Market information means ..... A) Knowledge of industries. B) Knowledge of households. C) Knowledge of peers. D) Knowledge of customer's tastes. Show Answer Correct Answer: D) Knowledge of customer's tastes. 4. Which promotional tool involves offering discounts or incentives to encourage immediate purchase? A) Sales promotion. B) Personal selling. C) Public relations. D) Advertising. Show Answer Correct Answer: A) Sales promotion. 5. We wanted to watch ..... TV, but there wasn't one in the apartment, so we just listened to ..... radio. A) The / the. B) A / the. C) -/ the. D) None of the above. Show Answer Correct Answer: C) -/ the. 6. What type of advertisement is done through newspapers and magazines? A) Print. B) Radio. C) Television. D) Hoarding. Show Answer Correct Answer: A) Print. 7. Why is customer engagement important in 21st-century marketing? A) To build long-term relationships and brand loyalty. B) To increase product defects. C) To decrease customer interaction. D) None of the above. Show Answer Correct Answer: A) To build long-term relationships and brand loyalty. 8. Identify the marketer here:Country 'A' asks Coutnry 'B' to hand over some nuclear material. This material is required in the Country 'A' to meet its electricity requirements. Country B is rich in this resource but normally doesn't export the nuclear material to any country. However, on repeated urgings of the Country 'A' it agrees to do so. A) Country A who is a seller. B) Country A who is a buyer. C) Country B who is a seller. D) Country B is a buyer. Show Answer Correct Answer: B) Country A who is a buyer. 9. What focuses on integrating various departments within a company to accomplish its strategic goals? A) Mission. B) Vision. C) Quality policy. D) Strategic planning. Show Answer Correct Answer: D) Strategic planning. 10. THIS LEVEL OF ORGANIZATION IS RESPONSIBLE FOR DESIGNING THE STRATEGIC PLAN TO GUIDE THE WHOLE ORGANIZATION A) PRODUCT LEVEL. B) DIVISION LEVEL. C) BUSINESS UNIT. D) CORPORATE LEVEL. Show Answer Correct Answer: D) CORPORATE LEVEL. 11. Warehousing is performed by the A) Producers. B) Wholesalers. C) Retailers. D) All of the above. Show Answer Correct Answer: D) All of the above. 12. Individuals and households who buy goods or services for personal consumption are A) The customers. B) The suppliers. C) The intermediaries. D) None of the above. Show Answer Correct Answer: A) The customers. 13. Large companies normally manage quite different businesses, each requiring its own strategy known as ..... A) SBU. B) GE Matrix. C) BCG Matrix. D) Ansoff's Matrix. Show Answer Correct Answer: A) SBU. 14. Which concept of marketing believes that consumers will favour those products that offer the most quality, performance and features? A) Selling. B) Production. C) Product. D) Marketing. Show Answer Correct Answer: C) Product. 15. Which of the following is NOT a differentiation strategy? A) Product differentiation. B) Price differentiation. C) Service differentiation. D) Image differentiation. Show Answer Correct Answer: B) Price differentiation. 16. THIS RESEARCH FIRM GATHERS CONSUMER AND TRADE INFORMATION WHICH THEY SELL FOR A FEE. A) SPECIALTY-LINE MARKETING RESEARCH FIRM. B) CUSTOM MARKETING RESEARCH FIRM. C) SYNDICATED-SERVICE RESEARCH FIRM. D) RESEARCH COMPANY. Show Answer Correct Answer: C) SYNDICATED-SERVICE RESEARCH FIRM. 17. Berikut merupakan proses pengambilan keputusan dalam riset pemasaran kecuali ..... A) Menentukan permasalahan. B) Mengumpulkan semua informasi yang relevan. C) Meningkatkan pangsa pasar. D) Mengembangkan implementasi. E) Menentukan objek pemasaran. Show Answer Correct Answer: C) Meningkatkan pangsa pasar. 18. What is the first step to building rapport with customers? A) Explaining your products. B) Mirroring their body language. C) Matching their nonverbal cues. D) Breaking the ice. Show Answer Correct Answer: D) Breaking the ice. 19. How does branding influence consumer behavior? A) Branding has no effect on consumer choices. B) Branding is solely about logo design. C) Branding influences consumer behavior by shaping perceptions, building trust, and fostering emotional connections. D) Branding only influences pricing strategies. Show Answer Correct Answer: C) Branding influences consumer behavior by shaping perceptions, building trust, and fostering emotional connections. 20. Market in a particular locality which offers goods to people in that area is A) Local market. B) Regional market. C) National market. D) None of the above. Show Answer Correct Answer: A) Local market. 21. Studi populasi manusia dalam hal umur, jenis kelamin, ras, pekerjaan, kepadatan, dan statistik lainnya adalah pengertian dari? A) Geografi. B) Demografi. C) Etnografi. D) Psikografi. Show Answer Correct Answer: B) Demografi. 22. Samsung offering multiple variations of Galaxy S21 and S21 Ultra, with different storage and colors, illustrates: A) Width. B) Depth. C) Consistency. D) Length. Show Answer Correct Answer: B) Depth. 23. Green Marketing is a part of A) Social Marketing. B) Service Marketing. C) Relationship Marketing. D) Rural Marketing. Show Answer Correct Answer: C) Relationship Marketing. 24. When is market segmentation most beneficial? A) When a company wants to reach a broad audience. B) When a company wants to reduce marketing expenses. C) When there are diverse customer needs and preferences in the market. D) When a company has limited product offerings. Show Answer Correct Answer: C) When there are diverse customer needs and preferences in the market. 25. Foreign goods exported in the same state as previously imported, to the rest of the world. A) Exports. B) Re exports. C) Illegal. D) Immoral. Show Answer Correct Answer: B) Re exports. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books