This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 30 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 30 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Market research includes tools like surveys and focus groups. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 2. He's ..... fan of Manchester United. I don't understand how he can like football so much. A) No article. B) A. C) An. D) The. Show Answer Correct Answer: B) A. 3. Ria refused to buy an insulated lunch box for Rs.1200 as she felt that the real worth of the product was much less than its monetary value. Identify the factor related to pricing decision being described in the given case. A) Cost of the product. B) The utility and demand. C) Government and legal regulations. D) Pricing objectives. Show Answer Correct Answer: B) The utility and demand. 4. List some modern functions of marketing. A) Billboard promotions. B) Print media campaigns. C) Digital marketing, Data analytics, Content creation, Social media engagement, Customer relationship management, Market research. D) Television advertising. Show Answer Correct Answer: C) Digital marketing, Data analytics, Content creation, Social media engagement, Customer relationship management, Market research. 5. A type of management style in which top management shares decision making with self-managing teams of workers who set their own goals and make their own decisions. A) Horizontal organization. B) Supervisory-level management. C) Vertical organization. D) Middle management. Show Answer Correct Answer: A) Horizontal organization. 6. High market growth rate but low relative market share A) Stars. B) Question marks. C) Cash cows. D) Dogs. Show Answer Correct Answer: B) Question marks. 7. Which of the following often makes it necessary for workers to continue their education and obtain training to pursue different careers: A) Advances in technology. B) Increases in responsibility. C) Changes in geography. D) Limits to confidentiality. Show Answer Correct Answer: A) Advances in technology. 8. Customer is the ..... of the market. A) King. B) Sympathiser. C) Servant. D) Seller. Show Answer Correct Answer: A) King. 9. The purpose of government regulations of business monopolies is to: A) Eliminate natural monopolies. B) Enforce equal opportunity. C) Protect competition. D) Regulate residual income. Show Answer Correct Answer: C) Protect competition. 10. In industrial buying, "supplier search" comes after: A) Problem recognition. B) Proposal acquisition. C) General need description. D) Performance evaluation. Show Answer Correct Answer: C) General need description. 11. Also known as business-to-business (B2B), this includes all businesses that buy products for use in their operations is an ..... A) Consumer market. B) Organizational market. C) Occupational market. D) Target market. Show Answer Correct Answer: B) Organizational market. 12. A company would like to study the impact of advertising expenditure on sales volume and sales revenue. This is an example of ..... research. A) Prescriptive. B) Causal. C) Secondary. D) Exploratory. E) Qualitative. Show Answer Correct Answer: B) Causal. 13. The promotion "P" of marketing is also known as ..... A) Product Differentiation. B) Distribution. C) Cost. D) Marketing Communication. Show Answer Correct Answer: D) Marketing Communication. 14. REFERENCE GROUPS, FAMILY, SOCIAL ROLES AND STATUS ARE INCLUDED IN WHAT FACTOR? A) CULTURAL FACTOR. B) PERSONAL FACTOR. C) SOCIAL FACTOR. D) ENVIRONMENTAL FACTOR. Show Answer Correct Answer: C) SOCIAL FACTOR. 15. A business with well-planned buildings, effective employee training and careful selection of goods and services does what: A) Insures against. B) Retains. C) Prevent or control risk. D) Transfer. Show Answer Correct Answer: C) Prevent or control risk. 16. "Silicon Valley of India" is A) Pune. B) Bangalore. C) Mumbai. D) Hyderabad. Show Answer Correct Answer: B) Bangalore. 17. The amount of money needed to buy or sell a product is its ..... A) Product. B) Brand. C) Competition. D) Price. Show Answer Correct Answer: D) Price. 18. What might a business do if it is running out of a popular product? A) Order substitutes. B) Reduce the price. C) Hold a sale. D) Place a reorder. Show Answer Correct Answer: D) Place a reorder. 19. In the NPD process, market testing is used to: A) Develop a final product prototype. B) Evaluate sales performance in a limited market. C) Conduct early screening of product ideas. D) Generate product ideas through brainstorming. Show Answer Correct Answer: B) Evaluate sales performance in a limited market. 20. What does 'Place' refer to in the 4P's of Marketing? A) The distribution channels used to reach customers. B) The pricing strategy for the product. C) The design of the product packaging. D) None of the above. Show Answer Correct Answer: A) The distribution channels used to reach customers. 21. The following are all reasons why companies use a database, except. A) Identify prospects. B) Customer profiling. C) Enhance customer loyalty. D) Entice customers to begin purchasing. E) To bribe consumers. Show Answer Correct Answer: E) To bribe consumers. 22. Age, gender, marital status, ethnic background & occupation are statistics often referred to as? A) Target Market. B) Demographics. C) Psychographics. D) Groups. Show Answer Correct Answer: B) Demographics. 23. Companies pursue ..... as their major price objective if they are plagued with overcapacity, intense competition, or changing consumer wants. A) Maximum profit share. B) Market skimming. C) Survival. D) Maximum market share. Show Answer Correct Answer: C) Survival. 24. Buy 2 soaps get 1 soap free. Identify the technique of sales promotion. A) Quantity gift. B) Product combination. C) Discount. D) Rebate. Show Answer Correct Answer: A) Quantity gift. 25. What is the smallest set of products in the consumer decision-making process? A) Total set. B) Awareness set. C) Rejected set. D) Choice set. E) Consideration set. Show Answer Correct Answer: D) Choice set. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books