This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 31 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 31 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. ..... is the process of planning, organising, directing and controlling the activities relating to exchange of goods and services A) Marketing management. B) Peronnel management. C) Sales management. D) Financial management. Show Answer Correct Answer: A) Marketing management. 2. Market Segmentation can be resorted to by means of A) Segmenting by age. B) Segmenting by income. C) Segmenting by geographically. D) All of these. Show Answer Correct Answer: D) All of these. 3. The change in climate of the city, where a product is being sold will affect the ..... region of the marketing plan. A) Telepathic. B) Psychographic. C) Demographic. D) Geographic. Show Answer Correct Answer: D) Geographic. 4. What role does customer feedback play in branding? A) Customer feedback is essential for shaping brand identity and improving customer satisfaction. B) Customer feedback is irrelevant to brand loyalty. C) Customer feedback only affects product pricing. D) Customer feedback is primarily used for employee evaluations. Show Answer Correct Answer: A) Customer feedback is essential for shaping brand identity and improving customer satisfaction. 5. According to AMA, marketing involves activities and processes that create and exchange offerings that have value for ..... A) Customers, clients, partners & society. B) Only customers. C) Producers & retailers. D) Government authorities. Show Answer Correct Answer: A) Customers, clients, partners & society. 6. Type of products which cannot be sold without technical knowledge- A) Durable. B) Industrial. C) Convenience. D) None of above. Show Answer Correct Answer: B) Industrial. 7. The Marketing Mix Strategies section of the plan outlines the specific strategies for which four key elements? A) Sales, Cost, Profit, Investment. B) Strengths, Weaknesses, Opportunities, Threats. C) Product, Price, Place, and Promotion. D) Summary, Objectives, Analysis, Control. Show Answer Correct Answer: C) Product, Price, Place, and Promotion. 8. Which is not a stage in the technology life cycle A) Maturity. B) Decline. C) Research and development. D) Growth. Show Answer Correct Answer: D) Growth. 9. It designed to capture cause-and-effect relationships by eliminating competing explanations of the findings. A) Behavioral research. B) Experimental research. C) Observational research. D) Ethnographic research. Show Answer Correct Answer: B) Experimental research. 10. Pihak yang menyediakan sumber daya yang diperlukan oleh perusahaan untuk menghasilkan barang dan jasa adalah ..... A) Sales. B) Pemasok. C) Penyalur. D) Pembantu. E) Kolega. Show Answer Correct Answer: C) Penyalur. 11. Identify the role of pricing in marketing strategy. A) It determines the color and packaging of a product. B) It helps in communicating the product's value and positioning in the market. C) It focuses solely on increasing production efficiency. D) It decides the channels through which a product is distributed. Show Answer Correct Answer: B) It helps in communicating the product's value and positioning in the market. 12. ..... are useful in providing detailed information about the product, its contents, method of use etc. A) Brands. B) Packages. C) Labels. D) Design. Show Answer Correct Answer: C) Labels. 13. ABC Electronics ensure that advertising campaigns and product designs are respectful of cultural values and customers in various markets.The above scenario falls into which of the following macro forces? A) Political. B) Economical. C) Social. D) Technological. Show Answer Correct Answer: C) Social. 14. What is a primary goal in the introduction stage of the Product Life Cycle? A) Increase market share by lowering prices. B) Maximize profits with high-volume sales. C) Create awareness and attract early adopters. D) Phase out the product to avoid losses. Show Answer Correct Answer: C) Create awareness and attract early adopters. 15. What is the main focus of conversional marketing? A) To enhance product quality. B) To develop new products. C) To reverse negative demand. D) To maintain existing demand. Show Answer Correct Answer: C) To reverse negative demand. 16. In what ways does the Marketing Concept benefit consumers? A) It focuses solely on maximizing company profits. B) It guarantees lower prices for all products. C) It eliminates competition in the market. D) The Marketing Concept benefits consumers by ensuring products and services are designed to meet their needs and preferences. Show Answer Correct Answer: D) The Marketing Concept benefits consumers by ensuring products and services are designed to meet their needs and preferences. 17. VALUE DELIVERY SYSTEM INCLUDES ALL THE EXPERIENCES THE CUSTOMER WILL HAVE ON THE WAY TO OBTAINING AND USING THE OFFERING. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 18. Which part of the buyer decision is most closely aligned with the Maslow's hierarchy? A) Purchase decision. B) Evaluation of alternatives. C) Need recognition. D) Post-purchase behavior. Show Answer Correct Answer: C) Need recognition. 19. Differentiate between retailers and wholesalers. A) Retailers sell in bulk to consumers; wholesalers sell to manufacturers. B) Retailers and wholesalers both sell directly to consumers. C) Retailers sell to consumers; wholesalers sell in bulk to retailers. D) Wholesalers sell to consumers; retailers sell in bulk to businesses. Show Answer Correct Answer: C) Retailers sell to consumers; wholesalers sell in bulk to retailers. 20. Who is responsible for recognizing and correcting problems that affect an employee's motivation? A) Mediators. B) Top level management. C) Managers. D) Employees. Show Answer Correct Answer: C) Managers. 21. Listening to customer's while checking email A) Showing gratitude exclusively on special holidays or occasions. B) Communicating with customers. C) Dealing with customer issues when it is convenient. D) None of the above. Show Answer Correct Answer: B) Communicating with customers. 22. In service marketing, apart from traditional four elements of marketing mix, there are three more elements, namely, people, process and ..... A) Physical evidence. B) Publicity. C) Packaging. D) All of the above. Show Answer Correct Answer: A) Physical evidence. 23. Fixing the price of a product that end at '9' is known as: A) Bait pricing. B) Captive pricing. C) Charm pricing. D) Odd pricing. Show Answer Correct Answer: C) Charm pricing. 24. As Tom uses his credit card to make purchases in a responsible manner, he should remember that credit is a(n) A) Privilege. B) Loan. C) Asset. D) Tax. Show Answer Correct Answer: B) Loan. 25. For which of the following products would the reference group influence be the strongest? A) A best-seller novel. B) A pickup truck. C) A loaf of bread. D) A pair of jeans. Show Answer Correct Answer: A) A best-seller novel. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books