This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 32 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 32 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Technological Environment is perhaps the most dramatic forces that create new technologies, creating new product and market opportunities A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 2. Which country has blocked the popular website 'You tube'? A) China. B) India. C) Pakistan. D) USA. Show Answer Correct Answer: A) China. 3. Management ensures equitable opportunities for employees by: A) Developing policies. B) Training some employees and not others. C) Providing a hostile work environment. D) Communicating partial information. Show Answer Correct Answer: A) Developing policies. 4. Which of the following is the function of marketing? A) Physical Distribution. B) Promotion. C) Transport. D) All of Above. Show Answer Correct Answer: D) All of Above. 5. The strategic marketing planning process begins with ..... A) The writing of the mission statement. B) The establishment of organizational objectives. C) The formulation of a marketing plan. D) Hiring a senior planner. Show Answer Correct Answer: B) The establishment of organizational objectives. 6. 5 what is market segmentation A) Divide market according to product. B) Divide market in group of consumer. C) Prepare product category. D) None. Show Answer Correct Answer: B) Divide market in group of consumer. 7. ....is the best illustration of a subculture. A) . Occupation. B) . Income. C) . Religion. D) . Family & Friends. Show Answer Correct Answer: C) . Religion. 8. Macro Environment is concists of the actors to the company that affect its ability to serve the company, suppliers, marketing intermediaries, customer markets, competitors, and publics and its customer. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 9. When a consumer has a good experience with a product of a company, that mean this company is achieving ..... A) Negative Brand Equity. B) Positive Brand Equity. C) More sales. D) None of the above. Show Answer Correct Answer: B) Positive Brand Equity. 10. Amazon's use of personalized recommendations based on individual browsing history is an example of: A) Undifferentiated marketing. B) Differentiated marketing. C) Concentrated marketing. D) Micromarketing. Show Answer Correct Answer: D) Micromarketing. 11. What are the streams in which consumers, the press, or other outsiders voluntarily communicate something about the brand. A) Paid media. B) Earned media. C) Nonpaid media. D) Owned media. Show Answer Correct Answer: B) Earned media. 12. What is the primary definition of marketing according to Dr. Philip Kotler? A) A system for buying and selling goods. B) A total system of interacting business activities designed to plan, price, promote, and distribute want-satisfying goods and services. C) A strategy to increase sales. D) A method for understanding consumer behavior. Show Answer Correct Answer: B) A total system of interacting business activities designed to plan, price, promote, and distribute want-satisfying goods and services. 13. ..... concept is followed by those companies who believe that excellent quality of goods or services can easily attract customers. A) Marketing Concept. B) Production Concept. C) Product Concept. D) Selling Concept. Show Answer Correct Answer: C) Product Concept. 14. What are the advantages of using eco-friendly packaging? A) Higher production costs. B) Advantages of using eco-friendly packaging include reduced environmental impact, waste minimization, energy efficiency, improved brand image, and appeal to eco-conscious consumers. C) Limited consumer appeal. D) Increased plastic waste. Show Answer Correct Answer: B) Advantages of using eco-friendly packaging include reduced environmental impact, waste minimization, energy efficiency, improved brand image, and appeal to eco-conscious consumers. 15. While Ken was heating up his lunch in the company's kitchen microwave oven, his food caught on fire. What is the most appropriate action for Ken to take? A) Call 411 and request assistance from the fire department. B) Leave the kitchen to report the fire to his supervisor. C) Use the kitchen fire extinguisher to put out the fire. D) Open the window for evatuation purposes. Show Answer Correct Answer: C) Use the kitchen fire extinguisher to put out the fire. 16. An automated kiosk does not have product features or benefits. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 17. Social marketing is used as an instrument to achieve the goals of ..... A) Marketer. B) Seller. C) Society. D) None of these. Show Answer Correct Answer: A) Marketer. 18. Ration shop is a- A) Wholesale Trade. B) Public Distribution. C) Direct sale. D) None of these. Show Answer Correct Answer: B) Public Distribution. 19. All things used in producing goods or services; a source of aid or support that may be drawn upon when needed. A) Organizing. B) Exit interview. C) Resources. D) Controlling. Show Answer Correct Answer: C) Resources. 20. What is a reason why Walgreens' strategy is hard for competitors to copy? A) Costly to build as many stores. B) Unique product offerings. C) Exclusive supplier agreements. D) High advertising expenditure. Show Answer Correct Answer: A) Costly to build as many stores. 21. SCHOOLS AND HOSPITALS ARE WHAT TYPE OF BUSINESS MARKET? A) INSTITUTIONAL MARKET. B) GOVERNMENT MARKET. C) INTERNATIONAL MARKET. D) None of the above. Show Answer Correct Answer: A) INSTITUTIONAL MARKET. 22. Which circumstance is considered blind prospecting? A) A real estate agent selling a second house for a client. B) A florist reading engagement announcements in the local newspaper. C) A sales associate approaching a shopper to offer help. D) A grocery store associate advertising for a new bakery in the store. Show Answer Correct Answer: C) A sales associate approaching a shopper to offer help. 23. A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years. A) Marketing Information Management. B) Market Planning. C) Promotion. D) Product Management. Show Answer Correct Answer: B) Market Planning. 24. The business concentrates on achieving superior performance in an important customer benefit area valued by a large part of the market. A) Focus. B) Logistics. C) Differentiation. D) Overall cost leadership. Show Answer Correct Answer: C) Differentiation. 25. Marketer is a person who takes ..... part in the process of exchange. A) ACTIVE. B) PASSIVE. C) BOTH. D) NONE. Show Answer Correct Answer: A) ACTIVE. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books