This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 33 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 33 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Proses membagi pasar secara keseluruhan menjadi kelompok-kelompok yang lebih kecil berdasarkan karakteristik bersama, seperti demografi, perilaku, atau geografis. A) Positioning. B) Targetting. C) Segmentation. D) Semua Salah. Show Answer Correct Answer: C) Segmentation. 2. Branding is manifesting building a great brand as the most fun and creatively rewarding parts of growing a business. A) Science. B) Process. C) Art. D) Preference. Show Answer Correct Answer: C) Art. 3. Advertisment helps in ..... size of business. A) Narrow. B) Limited. C) Wide/Large. D) Medium. Show Answer Correct Answer: C) Wide/Large. 4. Why is geographic segmentation important for companies? A) It helps in understanding consumer lifestyles. B) It enables companies to tailor marketing efforts based on climate and location. C) It focuses on consumer attitudes and preferences. D) It categorizes consumers based on their age, gender, and income. Show Answer Correct Answer: B) It enables companies to tailor marketing efforts based on climate and location. 5. Which can be a barrier to effective communication A) Full colour advertising brochure. B) Early morning meeting between two workers. C) Poorly worded letter. D) Memo sent down the chain of communication. Show Answer Correct Answer: C) Poorly worded letter. 6. Ria refused to buy an insulated lunch box for rs 1200 as she felt that the real worth of the product was much less than its monetary value. identify the factor related to pricing decision being described above A) Cost of the product. B) The utility and the demand. C) Government and legal regulations. D) Pricing objective. Show Answer Correct Answer: B) The utility and the demand. 7. The microenvironment covers which of the following? A) Suppliers. B) Customers. C) Competitors. D) All of the above. Show Answer Correct Answer: D) All of the above. 8. Customers often use price to evaluate the ..... of a product or a firm's ..... A) Profits. B) Advertising. C) Value & image. D) Product & management. Show Answer Correct Answer: C) Value & image. 9. What is the purpose of Marketing A) Number One position. B) Value Creation. C) Safe Position. D) Stable Position. Show Answer Correct Answer: B) Value Creation. 10. Identify the factor based on the given explanation.As government gets more involved and poses requirements, prices can increase. However, the government can also set a price ceiling such as in the natural gas market A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: E) Government. 11. This phase designs the blueprint for launching and positioning the product in the market. It defines the target audience, pricing, promotion, distribution, and overall marketing mix. Eg:Coca-Cola planning pricing and promotional strategies for a new energy drink segment. A) Marketing Strategy Development. B) Business Analysis. C) Product Development. D) Idea Generation. Show Answer Correct Answer: A) Marketing Strategy Development. 12. IT REFERS TO THE DIFFERENCE BETWEEN THE PROSPECTIVE CUSTOMER'S EVALUATION OF ALL THE BENEFITS AND COSTS OF AN OFFERING AND THE PERCEIVED ALTERNATIVES. A) TOTAL CUSTOMER COST. B) CUSTOMER BENEFIT. C) CUSTOMER-PERCEIVED VALUE. D) CUSTOMER-CENTRIC ORGANIZATION. Show Answer Correct Answer: C) CUSTOMER-PERCEIVED VALUE. 13. What is the importance of target market identification in marketing management? A) Target market identification is only necessary for large companies. B) Identifying a target market is irrelevant to product development. C) Target market identification is crucial for effective marketing strategies and resource allocation. D) Target market identification is primarily for customer service improvement. Show Answer Correct Answer: C) Target market identification is crucial for effective marketing strategies and resource allocation. 14. Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of: A) Pricing. B) Product development. C) Distribution. D) Promotion. Show Answer Correct Answer: D) Promotion. 15. Pricing helps determine ..... A) Profits. B) Advertising. C) Value & image. D) Product & management. Show Answer Correct Answer: A) Profits. 16. Which of the following is an element of the marketing concept? A) Customer orientation. B) Product defects. C) Employee satisfaction. D) None of the above. Show Answer Correct Answer: A) Customer orientation. 17. Define personal selling and its importance in marketing. A) Personal selling is a direct communication method used to persuade customers to buy products or services, crucial for building relationships and closing sales. B) Personal selling is only about advertising products online. C) Personal selling is a method of mass communication to reach a large audience. D) Personal selling is irrelevant in today's digital marketing landscape. Show Answer Correct Answer: A) Personal selling is a direct communication method used to persuade customers to buy products or services, crucial for building relationships and closing sales. 18. Which of the following is an example of causal research? A) Case study. B) Survey. C) Test marketing. D) Pilot study. Show Answer Correct Answer: C) Test marketing. 19. Marketing management is ..... A) Developing marketing strategies to move the company forward. B) Managing the marketing process. C) Monitoring the profitability of the companies, products and services. D) The art and science of choosing target market and getting keeping and growing customers through creating, delivering and communicating customer value. Show Answer Correct Answer: D) The art and science of choosing target market and getting keeping and growing customers through creating, delivering and communicating customer value. 20. This is an organized collection of comprehensive information about customer. A) Customer database. B) Database marketing. C) Data warehouse. D) Data mining. Show Answer Correct Answer: A) Customer database. 21. Good marketing is no accident, but a result of careful planning and ..... A) Strategies. B) Research. C) Selling. D) Execution. Show Answer Correct Answer: D) Execution. 22. What factors should be considered when choosing distribution channels? A) Target market characteristics, product type, cost, channel reach, competition, control level. B) Brand loyalty. C) Weather conditions. D) Employee satisfaction. Show Answer Correct Answer: A) Target market characteristics, product type, cost, channel reach, competition, control level. 23. ..... serve to represent a given organization or company through a visual image that can be easily understood and recognized. A) Slogan. B) Logo. C) Product. D) Brand. Show Answer Correct Answer: B) Logo. 24. Which holds that consumers prefer products that are widely available and inexpensive? A) Product concept. B) Selling concept. C) Production concept. D) Marketing concept. Show Answer Correct Answer: C) Production concept. 25. The highest need level in Maslow Hierarchy is A) Esteen need. B) Self-actualization. C) Social. D) Safety. Show Answer Correct Answer: B) Self-actualization. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books