This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 34 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 34 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Ability of a product to satisfy a customer's desires.: A) Utility. B) Market. C) Marketspace. D) Exchange. Show Answer Correct Answer: A) Utility. 2. What is the primary objective of market segmentation? A) To identify and target different customer groups effectively. B) To increase production efficiency. C) To increase the price. D) To cater mass marketing. Show Answer Correct Answer: A) To identify and target different customer groups effectively. 3. IT IS A PROCESS OF MEASURING THE PERFORMANCE OF A COMPANY'S PRODUCTS, SERVICES, OR PROCESSES AGAINST THOSE OF ANOTHER BUSINESS CONSIDERED TO BE THE BEST IN THE INDUSTRY. A) VALUE CHAIN. B) BENCHMARKING. C) SWOT ANALYSIS. D) STRATEGIC PLANNING. Show Answer Correct Answer: B) BENCHMARKING. 4. Which of these were identified as a key reason why Nintendo had a hit with the Wii and Apple with the iPad? A) Both companies designed the right product based on thoughtful research. B) Both products were flukes that hit the market at the right time. C) Neither product led its category, but both were sold aggressively. D) Both products underpriced their competition. E) American consumers have enough disposable income to afford luxury gadgets. Show Answer Correct Answer: A) Both companies designed the right product based on thoughtful research. 5. Berikut ini yang merupakan elemen dari BCG Matrix, kecuali ..... A) Star. B) Dog. C) Cat. D) Question Mark. Show Answer Correct Answer: C) Cat. 6. . Roy is taking a class on how to use the new software he just purchased for his business. The class is offered by the store where he purchased the software. What aspect of customer service does this situation illustrate? A) Customer training. B) Credit/Financing. C) Order processing. D) Installation. Show Answer Correct Answer: A) Customer training. 7. A product can be A) An object or thing. B) A concept or idea. C) A service. D) All of the above. Show Answer Correct Answer: D) All of the above. 8. What is a usability testing plan? A) An overview of steps and methodologies for usability testing. B) A document for software development. C) A marketing strategy. D) A baked custard dessert with a layer of caramel on top. Show Answer Correct Answer: A) An overview of steps and methodologies for usability testing. 9. This image is an indication of ..... A) Marketing Mix. B) Distribution Channel. C) Sales Management. D) None of these. Show Answer Correct Answer: B) Distribution Channel. 10. How can industry prediction help a company? A) It reduces the company's cost of production. B) It forecasts changes in industry structure. C) It helps eliminate competitors completely. D) It guarantees increased market share. Show Answer Correct Answer: B) It forecasts changes in industry structure. 11. How does successful marketing create jobs? A) By raising the standard of living. B) By encouraging conspicuous consumption. C) By increasing brand equity. D) By promoting capitalism. E) By building demand for products and services. Show Answer Correct Answer: E) By building demand for products and services. 12. In the context of marketing channels, what is the role of intermediaries? A) To manufacture products. B) To provide customer service. C) To help display, sell, and deliver goods. D) To set prices for products. Show Answer Correct Answer: C) To help display, sell, and deliver goods. 13. Which of the following can offer expert opinion to the consumers? A) Publicity. B) Advertisement. C) Sales Promotion. D) Personal Selling. Show Answer Correct Answer: D) Personal Selling. 14. External marketing data comes from sources outside the business such as ..... A) Trade journals. B) Inventory records. C) Customer complaints. D) Sales forecasts. Show Answer Correct Answer: A) Trade journals. 15. How does packing serve as a marketing tool? A) It limits customer engagement. B) It reduces the need for advertising. C) It enhances the product's appeal and communicates important information. D) None of the above. Show Answer Correct Answer: C) It enhances the product's appeal and communicates important information. 16. Which is considered an internal environmental factor? A) Government regulations. B) Employees and shareholders. C) Technological changes. D) Legal framework. Show Answer Correct Answer: B) Employees and shareholders. 17. A prototype is made and tested. A) Testing the product. B) Evaluating customer acceptance. C) Screening ideas. D) Generating ideas. Show Answer Correct Answer: A) Testing the product. 18. Makan biskuat., anak sekuat macan ..... adalah contoh dari tipe advertising ..... A) Quality advertising. B) Product avertising. C) Brand advertising. D) Prestige advertising. E) Price advertising. Show Answer Correct Answer: C) Brand advertising. 19. THIS TOOL IS PROPOSED BY MICHAEL PORTER AND IT IS USE FOR IDENTIFYING WAYS TO CREATE MORE CUSTOMER VALUE A) VALUE DELIVERY. B) VALUE CREATION. C) VALUE CHAIN. D) VALUE PROPOSITION. Show Answer Correct Answer: C) VALUE CHAIN. 20. "Being green." A) Production. B) Sales. C) Market. D) Societal. Show Answer Correct Answer: D) Societal. 21. OVP-Optional value proposition-is the intersection of customer interests between A) Customer Value. B) Company value. C) Collaborator Value. D) All are correct. Show Answer Correct Answer: D) All are correct. 22. Geoffrey B. Small A) Production. B) Sales. C) Market. D) Societal. Show Answer Correct Answer: D) Societal. 23. Perbedaan yang dimaksud dengan pemasaran traditional atau konvensional ..... A) Pemasaran yang berorentasi pada produk. B) Strategi pemasaran yang memiliki beragam saluran periklanan. C) Pemasaran yang menggunakan internet. D) Pemasaran berbasis sosial media. E) Pemasaran yang berorientasi pada penggan. Show Answer Correct Answer: A) Pemasaran yang berorentasi pada produk. 24. Orang yang ahli dan memahami bidang tertentu, yang opininya dianggap valid merupakan pengertian dari? A) CTA. B) KOL. C) Influencer. D) Expert. Show Answer Correct Answer: B) KOL. 25. The results of exploratory research are often ..... A) Specific. B) Qualitative. C) Quantitative. D) Unusable. Show Answer Correct Answer: B) Qualitative. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books