This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 35 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 35 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is one of the benefits of sending a job interview follow-up letter? A) Reminds the interviewer of the applicatant. B) Lets the applicant submit test scores. C) Allows the applicant t inclue a resume. D) Provides the interviewer with references. Show Answer Correct Answer: A) Reminds the interviewer of the applicatant. 2. What marketing function is responsible for getting products from the manufacturer to the consumer, including distribution channels and logistics? A) Advertising. B) Sales. C) Distribution. D) Pricing. Show Answer Correct Answer: C) Distribution. 3. A company decides to segment its market based on psychographic variables. Which of the following factors would be considered in this segmentation? A) Geographic location. B) Age and gender. C) Personality traits and values. D) Income level. Show Answer Correct Answer: C) Personality traits and values. 4. What does the marketing plan often set for the whole company? A) Financial targets. B) The tone and direction. C) Employee roles. D) Production quotas. Show Answer Correct Answer: B) The tone and direction. 5. Strategic marketing planning establishes the ..... A) Resource base provided by the firm's strategy. B) Economic impact of additional sales. C) Tactical plans that must be implemented by the entire organization. D) Basis for any marketing strategy View answer. Show Answer Correct Answer: D) Basis for any marketing strategy View answer. 6. Purchase decision is phase of: A) STP. B) Marketing mix. C) Customer's Buying behavior. D) None of the above. Show Answer Correct Answer: C) Customer's Buying behavior. 7. The dimension of product mix which measures how closely the different product lines are related is referred to as: A) Width of product mix. B) Length of product mix. C) Depth of product mix. D) Consistency of product mix. Show Answer Correct Answer: D) Consistency of product mix. 8. What is meant by 'place' in the marketing mix? A) The location where a product is manufactured. B) The distribution channels used to deliver the product to consumers. C) The physical store where products are sold. D) The online presence of a company. Show Answer Correct Answer: B) The distribution channels used to deliver the product to consumers. 9. Choose the correct optionTatiana testified in court that she had never seen the man ..... A) After. B) Before. C) Ago. D) Since. E) For. Show Answer Correct Answer: B) Before. 10. Many companies give a return of part of the purchase price as an incentive for customers to purchase their product is called a: A) Premium. B) Rebates. C) Samples. D) Sweepstakes. Show Answer Correct Answer: B) Rebates. 11. An organization is gathering, recording, and analyzing data about its target market. This activity is known as ..... A) Marketing research. B) Test marketing. C) Performing a case study. D) Conducting experiments. Show Answer Correct Answer: A) Marketing research. 12. What is the objective of the marketing dashboard? A) To assess marketing effects. B) To disseminate the insights gleaned from these two approaches within the organization. C) To estimate causal relationships and measure how marketing activity affects outcome. D) None of the above. Show Answer Correct Answer: B) To disseminate the insights gleaned from these two approaches within the organization. 13. Trey hangs posters advertising the school play in local businesses. What marketing function did he implement? A) Promotion. B) Selling. C) Distribution. D) Financing. Show Answer Correct Answer: A) Promotion. 14. Lifebuoy positions itself as a soap that offers 100% better skin protection from germs. What type of positioning is this? A) Price-based. B) Product benefit-based. C) User-based. D) Lifestyle-based. Show Answer Correct Answer: B) Product benefit-based. 15. Good health limited has decided to launch a new range of water bottles with in built water purifier. instead of marketing the product by its generic name, the company has decided to call it purifier. identify the type of marketing function being described in the given lines A) Packaging and labelng. B) Branding. C) Pricing. D) Promotion. Show Answer Correct Answer: B) Branding. 16. 'Kwality Wall's' is the brand product of ..... A) Nestle. B) Parle. C) Hindustan Unilever. D) Procter & Gamble. Show Answer Correct Answer: C) Hindustan Unilever. 17. Which of the following is a macroenvironment force? A) Demographic. B) Technological. C) Political. D) All of the above. Show Answer Correct Answer: D) All of the above. 18. This is a pricing strategy recommended for products that have become obsolete: A) Survival pricing. B) Geographic pricing. C) Price skimming. D) None of the above. Show Answer Correct Answer: A) Survival pricing. 19. What does 'Threat of New Entry' assess? A) The quality of existing products. B) The barriers to entering an industry. C) Customer loyalty levels. D) Supplier pricing strategies. Show Answer Correct Answer: B) The barriers to entering an industry. 20. What role does digital marketing play in modern business? A) Digital marketing is only useful for large corporations. B) Digital marketing is essential for reaching and engaging customers, enhancing brand visibility, and driving sales in modern business. C) Digital marketing has no impact on customer engagement. D) Digital marketing is primarily focused on print advertising. Show Answer Correct Answer: B) Digital marketing is essential for reaching and engaging customers, enhancing brand visibility, and driving sales in modern business. 21. Firms work to achieve the lowest production and distribution costs. It can underprice competitors and win market share. A) Differentiation. B) Overall cost leadership. C) Focus. D) Logistics. Show Answer Correct Answer: B) Overall cost leadership. 22. Which factor directly affects a business's selling prices? A) Product substitution. B) Discretionary income. C) Operating expenses. D) None of the above. Show Answer Correct Answer: C) Operating expenses. 23. Who is not a marketing guru A) Peter Drucker. B) Philip Kotler. C) Bhakt Prahlad. D) Ck Prahlad. Show Answer Correct Answer: C) Bhakt Prahlad. 24. Samples, coupons, and premiums are examples of ..... A) Personal selling. B) Sales promotions. C) Events and experiences. D) Public relations. Show Answer Correct Answer: B) Sales promotions. 25. What does it mean to promote something? A) To confuse or mislead about something. B) To actively support or advertise something. C) To ignore or neglect something. D) To passively observe something. Show Answer Correct Answer: B) To actively support or advertise something. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books