This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 36 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 36 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following is NOT a characteristic of services? A) Perishability. B) Tangibility. C) Inseparability. D) Variability. Show Answer Correct Answer: B) Tangibility. 2. When companies change their product design, formulation, or brand image, so as to alter the product's competitive position, the same is referred to as: A) Positioning by Corporate identity. B) Positioning by product category. C) Positioning by competitor. D) Repositioning. Show Answer Correct Answer: D) Repositioning. 3. What activity are Nikki and Josh performing when they read over a scenario and then act out the parts in a training class? A) Experimenting. B) Brainstorming. C) Meditation. D) Role-playing. Show Answer Correct Answer: D) Role-playing. 4. Describe the importance of labeling in compliance and safety. A) Labeling is only necessary for marketing purposes. B) Labeling is primarily used for aesthetic appeal. C) Labeling has no impact on workplace safety. D) Labeling is essential for ensuring safety and compliance by providing critical information about hazards and proper usage. Show Answer Correct Answer: D) Labeling is essential for ensuring safety and compliance by providing critical information about hazards and proper usage. 5. What is market analysis? A) The process of managing a company's marketing activities. B) The process of gathering data and information to gain insight into customer needs and market trends. C) The process of using social media platforms to promote a product or service. D) The process of researching and analyzing the market in order to gain an understanding of customer needs and market trends. Show Answer Correct Answer: D) The process of researching and analyzing the market in order to gain an understanding of customer needs and market trends. 6. Which of the follwong is non-personal and non-paid form of promotion mix? A) Advertisement. B) Sales Promotion. C) Publicity. D) Personal Selling. Show Answer Correct Answer: C) Publicity. 7. Which of the following is not a useful base for segmenting organizational characteristics? A) By industry type. B) By geographical location. C) By organizational size. D) By turnover. Show Answer Correct Answer: D) By turnover. 8. ..... markets are made up of members of the distribution chain. A) Consumer. B) Business-to-business (industrial). C) Channel. D) Institutional. Show Answer Correct Answer: C) Channel. 9. What is the person who buys a product called? A) Retailer. B) Consumer. C) Purchaser. D) Customer. Show Answer Correct Answer: D) Customer. 10. 7 p's of Marketing Mix A) Place, Price, Product, Position, Physical Evidence, People, Promotion. B) Product, Process, Physical Evidence, People, Promotion, Person, Pride. C) Physical Evidence, Place, Product, People, Promotion, Process, Price. D) Product, People, Process, Price, Portable, Physical Class, Promotion. Show Answer Correct Answer: C) Physical Evidence, Place, Product, People, Promotion, Process, Price. 11. Which of the following starts from facotry? A) Product concept. B) Selling concept. C) Production concept. D) All of these. Show Answer Correct Answer: D) All of these. 12. Which stage is where profits are at all time high A) Growth. B) Decline. C) Maturity. D) Introduction. Show Answer Correct Answer: C) Maturity. 13. The analysis, planning, implementation, and control of programs designed to bring about desired exchanges with target markets for the purpose of achieving organizational objectives-Philip Kotler A) Marketing management. B) Marketing. C) Marketing plan. D) None of the above. Show Answer Correct Answer: A) Marketing management. 14. The process of setting standards and evaluating performance. A) Empowerment. B) Controlling. C) Organizing. D) Preventive discipline. Show Answer Correct Answer: B) Controlling. 15. What is a primary focus of the B2B Value Pyramid compared to B2C? A) Emotional appeal. B) Simplifies processes. C) Enhancing self-esteem. D) Social relationships. Show Answer Correct Answer: B) Simplifies processes. 16. An added value in economic terms; an attribute of goods or services that makes them capable of satisfying consumers' wants and need is ..... A) Possession utility. B) Utility. C) Form. D) Marketing. Show Answer Correct Answer: B) Utility. 17. Identify the type of market research data based on the characteristics below:Data collected by a company regarding sales of a particular product or time period, etc ..... A) Company data. B) Competitor data. C) Government data. D) Market research data. Show Answer Correct Answer: A) Company data. 18. The group of people most likely to become customers, identified for a specific marketing program are ..... A) Groups. B) Target markets. C) Segmented markets. D) Markets. Show Answer Correct Answer: B) Target markets. 19. A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases? A) Straight rebuy purchase. B) Delayed purchase. C) New-task purchase. D) Modified rebuy purchase. Show Answer Correct Answer: C) New-task purchase. 20. Which factor can influence consumer decisions to switch brands? A) Quality, service, and price comparison. B) Advertising frequency. C) Brand loyalty programs. D) Product packaging. Show Answer Correct Answer: A) Quality, service, and price comparison. 21. What stage is where a business focuses on fighting off competition and sales level off A) Decline. B) Maturity. C) Growth. D) Introduction. Show Answer Correct Answer: B) Maturity. 22. Define the concept of marketing philosophies. A) Marketing philosophies are only focused on digital advertising. B) Marketing philosophies are guiding principles that shape a company's marketing strategies and practices. C) Marketing philosophies are the personal opinions of the marketing team. D) Marketing philosophies are the financial budgets allocated for marketing campaigns. Show Answer Correct Answer: B) Marketing philosophies are guiding principles that shape a company's marketing strategies and practices. 23. The characteristics of wants are: A) Diverse, abundant, and always changing. B) Diverse, abundant, and stable. C) Originating from the individual and unaffected by external factors. D) Cannot be changed by businesses. Show Answer Correct Answer: A) Diverse, abundant, and always changing. 24. Choose the correct optionVacuum the carpets ..... your mother comes home. A) After. B) Before. C) Ago. D) Since. E) For. Show Answer Correct Answer: B) Before. 25. What is the main focus of the Production Concept? A) Focusing on customer preferences. B) Maximizing product variety. C) The main focus of the Production Concept is on efficient production and distribution. D) Emphasizing marketing strategies. Show Answer Correct Answer: C) The main focus of the Production Concept is on efficient production and distribution. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books