This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 37 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 37 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which technique expresses appreciation and builds customer loyalty? A) Listening to customers while checking email. B) Showing gratitude exclusively on special holidays or occasions. C) Communicating with customers. D) Dealing with customer issues when it is convenient. Show Answer Correct Answer: C) Communicating with customers. 2. Why Firms Go International? A) Growth. B) Recognition. C) To serve Humanity. D) To have an office overseas. Show Answer Correct Answer: A) Growth. 3. What is the purpose of managing the product life cycle? A) To limit customer interaction. B) To maximize the product's profitability and market share throughout its life. C) To reduce product quality. D) None of the above. Show Answer Correct Answer: B) To maximize the product's profitability and market share throughout its life. 4. The main objective of marketing management is to: A) Increase production efficiency. B) Satisfy customer needs profitably. C) Reduce marketing expenses. D) Focus only on product sales. Show Answer Correct Answer: B) Satisfy customer needs profitably. 5. Contoh saluran dustribusi level 3? A) Produk UMKM. B) Majalah. C) LPG. D) FMCG. Show Answer Correct Answer: C) LPG. 6. How does the company or marketer relate to suppliers in the marketing system? A) Suppliers buy products from the company. B) Suppliers distribute products to customers. C) Suppliers provide materials and resources for products or services. D) Suppliers regulate the company's marketing activities. Show Answer Correct Answer: C) Suppliers provide materials and resources for products or services. 7. Nonprofit and Governmental Organization is not a market A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 8. Refers to the important decisions related to the product such as quality, design, branding, product labelling packaging, ..... A) Marketing mix. B) Product mix. C) Promotion mix. D) Marketing. Show Answer Correct Answer: B) Product mix. 9. Which of the following is a limitation of an NDA? A) It covers all public information. B) It automatically renews. C) It lasts forever. D) It can be difficult to enforce. Show Answer Correct Answer: D) It can be difficult to enforce. 10. Example of Non-metalic goods is- A) Food. B) Machinery. C) Music. D) None of these. Show Answer Correct Answer: C) Music. 11. Calculate the newspaper rate for a display ad for the AJC if the column inch rate is $ 25 and the advertiser wishes to have an ad that is 5 inches long by 6 columns wide.(Rate X Length X Width) A) $ 150. B) $ 600. C) $ 750. D) $ 800. Show Answer Correct Answer: C) $ 750. 12. Using the push strategy is most appropriate when ..... A) The product being sold is an impulse item. B) There is high brand loyalty for the product. C) The product is a high involvement purchase. D) Consumers choose the brand before they go to the store. Show Answer Correct Answer: A) The product being sold is an impulse item. 13. The president of a company has asked employees to make suggestions for a new product the company could develop. This activity involves which step in the product-planning process? A) Concept testing. B) Test marketing. C) Idea generation. D) None of the above. Show Answer Correct Answer: C) Idea generation. 14. ..... is explained as a coloured or crooked perception of marketing and a short-sightedness about business. A) Marketing vision. B) Marketing myopia. C) Advertising focus. D) Business clarity. Show Answer Correct Answer: B) Marketing myopia. 15. The strategy of distributing goods through wholesalers and retailers is related to which 'P'? A) Product. B) Price. C) Place. D) Promotion. Show Answer Correct Answer: C) Place. 16. Unsur dari Marketing Mix 4P adalah sebagai berikut, KECUALI? A) Product. B) People. C) Promotion. D) Place. Show Answer Correct Answer: B) People. 17. Needs of ..... are being focused in Marketing. A) Customer. B) Producer. C) Retailer. D) Wholesaler. Show Answer Correct Answer: A) Customer. 18. What do we call the money we make from selling? A) Income. B) Profit. C) Revenue. D) Sales Tax. Show Answer Correct Answer: C) Revenue. 19. When using exploratory interviews to identify occupational interests, you should try to interview someone who A) Has an executive position in the company. B) Used to have the kind of job you want. C) Holds the kind of job you want. D) Hires people for the kind of job you want. Show Answer Correct Answer: C) Holds the kind of job you want. 20. Why is it important for marketers to analyze factors determining the price of a product? A) To design better packages. B) To ensure customer loyalty. C) To make crucial decisions about pricing strategies and objectives. D) To improve product features. Show Answer Correct Answer: C) To make crucial decisions about pricing strategies and objectives. 21. One of the purposes of establishing a relationship with a customer in the beginning of the selling process is to A) Put the customer on guard. B) Make a single sale. C) Gain the customer's confidence. D) Prevent customer's objections. Show Answer Correct Answer: C) Gain the customer's confidence. 22. How do social factors affect consumer purchasing decisions? A) Consumer decisions are solely based on price and quality. B) Social factors significantly influence consumer purchasing decisions by shaping preferences and behaviors through peer influence, cultural norms, and social media. C) Social factors only affect luxury goods purchasing. D) Social factors have no impact on purchasing decisions. Show Answer Correct Answer: B) Social factors significantly influence consumer purchasing decisions by shaping preferences and behaviors through peer influence, cultural norms, and social media. 23. Which of the following restaurant assets would be considered intangible: A) The waiter's uniforms. B) An expensive oven. C) The building. D) A secret recipe. Show Answer Correct Answer: D) A secret recipe. 24. Products are goods, services, or ideas that are developed to meet customer wants and needs. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 25. Serving as a volunteer in a specific industry or for a business-related organization is one way that individuals might obtain A) Work experience. B) Monetary compensation. C) Technical training. D) Guidance counseling. Show Answer Correct Answer: A) Work experience. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books