This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 38 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 38 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is the role of customer service in retaining customers at Ally Bank? A) Providing 24/7 telephone support. B) Limiting customer interactions. C) Increasing service fees. D) Reducing service hours. Show Answer Correct Answer: A) Providing 24/7 telephone support. 2. What is the primary goal of marketing according to the text? A) To reduce costs. B) To enhance employee satisfaction. C) To increase production efficiency. D) To build brands and a loyal customer base. Show Answer Correct Answer: D) To build brands and a loyal customer base. 3. Marketing is the activity, set of ..... & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society A) Institutions. B) Top Management. C) Business. D) Market research. Show Answer Correct Answer: A) Institutions. 4. Which of the following is an example of a convenience product? A) Furniture. B) Car. C) Bread. D) Laptop. Show Answer Correct Answer: C) Bread. 5. Name the term which is a part of a BRAND which can be spoken A) Brand Name. B) Branding. C) Trade Mark. D) Brand Mark. Show Answer Correct Answer: A) Brand Name. 6. Developing a brand character statement sets the tone of the campaign and defines what the targeted consumer should do or feel when they are exposed to it. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 7. Which of the following is an example of an unsought product? A) Grocery items. B) Life insurance. C) Designer clothing. D) Home appliances. Show Answer Correct Answer: B) Life insurance. 8. 12 which of the following is a part of product positioning ..... A) Promotion. B) Product benefit. C) Competitor. D) All. Show Answer Correct Answer: D) All. 9. How are the characteristics of a culture passed along from one generation to the next? A) Observation. B) Communication and imitation. C) Imitation. D) Formal education. E) Imitation and formal education. Show Answer Correct Answer: B) Communication and imitation. 10. A product that lasts for a long time is called ..... A) Intangible Goods. B) Consumer Durables. C) Cheap Goods. D) Unique Goods. Show Answer Correct Answer: B) Consumer Durables. 11. Customer leave traces of their purchasing behavior in-store scanning data, catalog purchases, and customer databases. A) Ethnographic research. B) Experimental research. C) Behavioral research. D) Observational research. Show Answer Correct Answer: C) Behavioral research. 12. ..... Process of setting certain standards for a product on the basis of its desired qualities A) Standardization. B) Measurements. C) Maintenance. D) Clearance. Show Answer Correct Answer: A) Standardization. 13. In this stage:*Declining sales*Low cost per customer*Declining profits*Laggards are targeted*Declining competition A) Product development. B) Introduction. C) Growth. D) Maturity. E) Decline. Show Answer Correct Answer: E) Decline. 14. Why would a business use a sales forecast? A) A firm estimates the total market and then estimates their share of that market to determine a sales forecast of a particular product. B) The distribution strategy, effective sales force, increased promotion, and different prices. C) To budget for sales/revenues, to identify new marketing strategies, to set a sales quotas for sales staff, etc. D) All of the above. Show Answer Correct Answer: C) To budget for sales/revenues, to identify new marketing strategies, to set a sales quotas for sales staff, etc. 15. Which of the following is NOT typically covered by an NDA? A) Business strategies. B) Public records. C) Trade secrets. D) Financial information. Show Answer Correct Answer: B) Public records. 16. THE ABILITY TO CREATE SUPERIOR VALUE FOR CUSTOMERS, COLLABORATORS, AND THE COMPANY IS THE ULTIMATE CRITERION FOR ACHIEVING MARKET SUCCESS. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 17. ..... removes doubts immediately A) Advertisement. B) Personal Selling. C) Sales Promotion. D) Publicity. Show Answer Correct Answer: B) Personal Selling. 18. Political campaigns are generally examples of ..... A) Cause marketing. B) Organization marketing. C) Event marketing. D) Person marketing. Show Answer Correct Answer: D) Person marketing. 19. Which of the following is typically NOT a result of recognizing the importance of ethnic groups by marketers? A) Use of an undifferentiated one-size-fits-all marketing strategy. B) Different pricing strategies for different groups. C) Variations in product offerings to suit the wants of a particular group. D) Study of ethnic buying habits to isolate market segments View answer. Show Answer Correct Answer: A) Use of an undifferentiated one-size-fits-all marketing strategy. 20. What are the four key elements of marketing often referred to as the '4 Ps'? A) Product, Price, Place, Promotion. B) People, Process, Physical Evidence, Performance. C) Planning, Pricing, Promotion, Placement. D) Product, Price, Promotion, People. Show Answer Correct Answer: A) Product, Price, Place, Promotion. 21. Why is grading important in marketing? A) It classifies products into different groups based on characteristics like quality and size. B) It increases the price of products. C) It reduces the number of products available. D) It ignores customer preferences. Show Answer Correct Answer: A) It classifies products into different groups based on characteristics like quality and size. 22. What does the macro environment of marketing include? A) Political, economic, social, technological, environmental factors. B) Company resources and internal processes. C) Customer preferences and behaviors. D) Competitors and suppliers. Show Answer Correct Answer: A) Political, economic, social, technological, environmental factors. 23. Calculate the stock-turn rate for an item when the total number of units sold is 6, 225, and the average number of items in stock is 1, 245. A) 7. B) 3. C) 4. D) 5. Show Answer Correct Answer: D) 5. 24. Lazada.com.my try to attract more customer by offering them free shipping on their next purchase. What kind of promotional mix method would you suggest Lazada to choose? A) Sales promotion. B) Personal selling. C) A public relations strategy. D) Horizontal diversification. Show Answer Correct Answer: A) Sales promotion. 25. In the introduction stage of PLC, marketers mainly focus on: A) Reducing price drastically. B) Building awareness of the product. C) Cutting distribution channels. D) Eliminating all competitors. Show Answer Correct Answer: B) Building awareness of the product. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books