This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 39 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 39 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What are the stages of the consumer decision-making process? A) Awareness, Interest, Desire, Action. B) The stages are:Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, and Post-Purchase Behavior. C) Research, Comparison, Decision, Feedback. D) Need Recognition, Brand Loyalty, Purchase, Satisfaction. Show Answer Correct Answer: B) The stages are:Problem Recognition, Information Search, Evaluation of Alternatives, Purchase Decision, and Post-Purchase Behavior. 2. Mansi, a shoe manufacturer for school students, decided to maximise profits by producing and distributing shoes on a large-scale and thus reducing the average cost of production.Identify the marketing management philosophy adopted by Mansi. A) Production. B) Product. C) Marketing. D) Selling. Show Answer Correct Answer: A) Production. 3. What is the significance of branding in services? A) It enhances customer perception. B) It is not important. C) It only applies to products. D) None of the above. Show Answer Correct Answer: A) It enhances customer perception. 4. What is an example of a service that has "experience qualities" ? A) Fine dining restaurant. B) Electronic products. C) Ready-made clothing. D) Books. Show Answer Correct Answer: A) Fine dining restaurant. 5. Question marks can move to either stars or dogs. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 6. Which of the following is a basic function of a marketing manager? A) Financial auditing. B) Market research. C) Product pricing. D) Human resources management. Show Answer Correct Answer: B) Market research. 7. What is the primary goal of marketing management? A) To identify and satisfy customer needs. B) To reduce customer engagement. C) To limit market competition. D) To increase product prices. Show Answer Correct Answer: A) To identify and satisfy customer needs. 8. What is an example of social need?(Choose the appropriate one) A) Facebook. B) Cold drink. C) Food. D) Sleep. Show Answer Correct Answer: A) Facebook. 9. They hire a shoppers to pose as potential buyers and report strong or weak points experienced in buying the company's product or competitors product A) Customer loss rate. B) Mystery Shopper. C) Mystery Vendor. D) Periodic Survey. Show Answer Correct Answer: B) Mystery Shopper. 10. Knowing a customers family size DOES NOT help determine the demographics of the target market. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 11. A term that began to be used in the early 1980s to describe the many steps on a path the product takes from its inception to its end consumer is: A) Supply Chain Management. B) Transportation. C) The Marketing Concept. D) Distribution. Show Answer Correct Answer: A) Supply Chain Management. 12. Which of the following is an important question for marketers to ask before creating a research design? A) Who is our target market?. B) What new products do we like?. C) What do we want the results to be?. D) What is our budget?. Show Answer Correct Answer: D) What is our budget?. 13. "Marketing helps in creating utilities of time, place, and possession" describes which characteristic of marketing? A) Marketing is exchange-oriented. B) Marketing is a social process. C) Marketing is pervasive. D) Marketing creates utilities. Show Answer Correct Answer: D) Marketing creates utilities. 14. Magazines and pastries are examples of ..... products. A) Convenience. B) Shopping. C) Specialty. D) All the above. Show Answer Correct Answer: A) Convenience. 15. Why is it essential for marketers to understand their competition? A) To copy their strategies. B) To differentiate their offerings. C) To lower prices. D) To eliminate them. Show Answer Correct Answer: B) To differentiate their offerings. 16. The concept based on the amount of money received is called ..... A) Income. B) Profit. C) Service. D) Sales. Show Answer Correct Answer: D) Sales. 17. IT DEFINES THE VALUE THAT AN OFFERING AIMS TO CREATE FOR THE RELEVANT PARTICIPANTS IN THE MARKET. A) VALUE EXCHANGE. B) VALUE PROPOSITION. C) VALUE CREATION. D) VALUE OFFERING. Show Answer Correct Answer: B) VALUE PROPOSITION. 18. What term describes the process of analyzing and interpreting data to make marketing decisions? A) Market analysis. B) Consumer behavior. C) Data mining. D) Market research. Show Answer Correct Answer: D) Market research. 19. Which of the following is a true statement about marketing plans? A) They require a lot of time and effort to write. B) They are important only for new businesses. C) They are internal documents written for management. D) They work best for big companies. Show Answer Correct Answer: A) They require a lot of time and effort to write. 20. Loyalty segmentation forms part of: A) Demographic segmentation. B) Behavioural segmentation. C) Psychographic segmentation. D) Geographic segmentation. Show Answer Correct Answer: B) Behavioural segmentation. 21. Which of the following acts do not apply to the marketing department? A) Occupational Health and Safety Act. B) Consumer Protection Act. C) Credit Agreements Act. D) Trade Practices Act. E) Sale and Service Matters Act. Show Answer Correct Answer: A) Occupational Health and Safety Act. 22. Online marketing is mostly useful for marketing of A) Savings account. B) Credit cards. C) Home loans. D) NRI Deposit. E) None of the above. Show Answer Correct Answer: D) NRI Deposit. 23. Which of the following is a product level? A) Core product. B) Product price. C) Product promotion. D) None of the above. Show Answer Correct Answer: A) Core product. 24. How do digital marketing functions differ from traditional marketing? A) Traditional marketing uses social media for engagement and analytics. B) Digital marketing focuses on in-person events and direct mail campaigns. C) Digital marketing relies solely on print media and billboards. D) Digital marketing functions differ from traditional marketing in their use of online channels, targeting capabilities, and real-time data analysis. Show Answer Correct Answer: D) Digital marketing functions differ from traditional marketing in their use of online channels, targeting capabilities, and real-time data analysis. 25. At the top of Maslow's hierarchy of needs are ..... needs. A) Esteem. B) Social. C) Self Actualization. D) Safety. E) Physiological. Show Answer Correct Answer: C) Self Actualization. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books