This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 40 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 40 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Marketing is ..... except ..... A) Identification. B) Satisfaction. C) Anticipation. D) Service. Show Answer Correct Answer: D) Service. 2. IKEA has achieved global recognition by offering consumers leading-edge Scandinavian furniture at affordable prices. IKEA is delivering value to consumers who are ..... constrained. A) Money. B) Time. C) Brand. D) Value. E) Self-concept. Show Answer Correct Answer: A) Money. 3. While buying milk which type of consumer buying behavior is displayed A) Habitual Buying. B) Cognitive Dissonance. C) Complex Buying. D) Variety Seeking. Show Answer Correct Answer: D) Variety Seeking. 4. What makes distribution an important function in marketing? A) It helps inform customers. B) It helps customers make a decision about a purchase. C) It gets the product to the consumer at the right time and place. D) It helps the company make good marketing decisions. Show Answer Correct Answer: C) It gets the product to the consumer at the right time and place. 5. The form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities A) Personal selling. B) Feature. C) Producers. D) Publicity. Show Answer Correct Answer: A) Personal selling. 6. Which network marketing company sells with the slogan-Better Ideas-Better Life A) Amway. B) Skybizz. C) HLL. D) Nirma. Show Answer Correct Answer: A) Amway. 7. An ad informing consumers of a company's efforts to stop pollution is an example of ..... promotion. A) Promotional. B) Institutional. C) Direct-mail. D) Retail. Show Answer Correct Answer: B) Institutional. 8. Explain the importance of customer relationship management in marketing. A) CRM systems are only useful for large corporations, not small businesses. B) CRM is important in marketing because it enhances customer satisfaction, loyalty, and targeted marketing efforts. C) CRM is irrelevant to marketing strategies and customer engagement. D) CRM primarily focuses on product development rather than customer interaction. Show Answer Correct Answer: B) CRM is important in marketing because it enhances customer satisfaction, loyalty, and targeted marketing efforts. 9. Market targeting is evaluating each market segment's attractiveness and selecting one or more segments to enter. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 10. Which is not the function of packaging? A) Transportation of goods. B) To attract the consumer. C) To increase the price of goods. D) Identificationof product. Show Answer Correct Answer: C) To increase the price of goods. 11. Gross selling means A) City to city sales. B) Selling with gross face. C) Selling with grossed finger. D) Selling other product to existing customers. Show Answer Correct Answer: D) Selling other product to existing customers. 12. A concept based on the ability of an organization to produce a product or to offer a product is ..... A) Sales. B) Production. C) Financial. D) Relationship. Show Answer Correct Answer: B) Production. 13. Select the explanation for merchandising-related discounts, Percentage or dollar reduction in the retail price A) Cash discounts. B) Quantity discounts. C) Trade discounts. D) Seasonal discounts. Show Answer Correct Answer: A) Cash discounts. 14. Which market segmentation method is selected when classifications of age, gender, income, or family size is utilized. A) Behaviorist. B) Psychographic. C) Demographic. D) Geographic. Show Answer Correct Answer: C) Demographic. 15. Under which concept the companies push for the betterment of the quality of their products in their efforts for marketing A) Production concept. B) Product concept. C) Marketing concept. D) Selling concept. Show Answer Correct Answer: B) Product concept. 16. I still need ..... pen, because ..... pen you lent me doesn't work. A) The / the. B) A / the. C) -/ the. D) None of the above. Show Answer Correct Answer: B) A / the. 17. What is ethical marketing? A) The process of managing a company's marketing activities. B) The changes in customer needs and preferences over time. C) The process of creating marketing campaigns that are socially responsible and adhere to ethical standards. D) The process of researching and analyzing the market in order to gain an understanding of customer needs and market trends. Show Answer Correct Answer: C) The process of creating marketing campaigns that are socially responsible and adhere to ethical standards. 18. Dari macam macam konsep pemasaran menurut philip kotler salah satunya di bawah ini adalah ..... A) Trading up concep. B) Production consep. C) Merk. D) Price concep. E) Promotion concep. Show Answer Correct Answer: B) Production consep. 19. The ..... function of marketing makes the products available in different geographic regions. A) Production. B) Selling. C) Distribution. D) Promotion. Show Answer Correct Answer: C) Distribution. 20. Using telephone surveys to learn about products used in a consumer's household is an example of A) Idea generation. B) Sales inquiries. C) Market research. D) Concept design. Show Answer Correct Answer: C) Market research. 21. What is the buying decision process? A) Need recognition, information search, evaluation, purchase. B) Only purchase. C) None of the above. D) All of the above. Show Answer Correct Answer: A) Need recognition, information search, evaluation, purchase. 22. Agent is used in the ..... channel of distribution A) Direct. B) Three-level. C) One-level. D) Two-level. Show Answer Correct Answer: B) Three-level. 23. In the service industry how many Ps comprise the marketing mix? A) 4 Ps. B) 7 Ps. C) 10 Ps. D) 8 Ps. Show Answer Correct Answer: B) 7 Ps. 24. Which function of channel of distribution refers to the process of creating desired combinations of product to fulfil varied needs of the customers such as cricket kit? A) Sorting. B) Accumulation. C) Allocation. D) Assorting. Show Answer Correct Answer: D) Assorting. 25. The group of elements, price, product, promotion and place constitute A) Market mix. B) Marketing mix. C) Product mix. D) Promotion mix. Show Answer Correct Answer: B) Marketing mix. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books