This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 41 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 41 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Brand is one of the most important tangible assets of a company which helps to improve the financial performance of a company. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 2. In terms of sustainability in marketing, what should companies focus on according to the document? A) Short-term profits. B) Adapting to environmental changes. C) Cutting down on expenses. D) Focusing solely on product features. Show Answer Correct Answer: B) Adapting to environmental changes. 3. What is the role of psychological factors in consumer behavior? A) Psychological factors have no impact on consumer behavior. B) Psychological factors significantly influence consumer behavior by affecting perceptions, motivations, beliefs, and attitudes. C) Consumer behavior is solely determined by economic factors. D) Psychological factors only affect advertising strategies. Show Answer Correct Answer: B) Psychological factors significantly influence consumer behavior by affecting perceptions, motivations, beliefs, and attitudes. 4. Choose the correct optionI left the cinema ..... the boring film ended. A) After. B) Before. C) Ago. D) Since. E) For. Show Answer Correct Answer: B) Before. 5. Involves determining where the product will be available for consumers to purchase. A) Product. B) Place. C) Price. D) People. Show Answer Correct Answer: B) Place. 6. Which system tracks the number of items in inventory on a constant basis? A) Manual. B) Perpetual. C) Physical. D) Visual. Show Answer Correct Answer: B) Perpetual. 7. Berikut adalah kegiatan social media marketing, KECUALI? A) Update status di WA business. B) Upload konten di IG dan TikTok. C) Upload cuitan promosi di Twitter. D) Beriklan di Youtube. Show Answer Correct Answer: D) Beriklan di Youtube. 8. This is a promise about the experience customers can expect from the company's market offering and their relationship with the supplier. A) Value Delivery System. B) Value Proposition. C) Loyalty. D) Customer Relationship Management. Show Answer Correct Answer: B) Value Proposition. 9. Which characteristic of useful marketing information is represented by the statement: "The benefits of using the information should be greater than the expenses of gathering the data used to generate this information? A) Timeliness. B) Accessibility. C) Cost-effectiveness. D) Relevancy. Show Answer Correct Answer: C) Cost-effectiveness. 10. What is one potential consequence of breaching an NDA? A) Financial penalties. B) Promotion. C) Awards and recognitions. D) Exemption from taxes. Show Answer Correct Answer: A) Financial penalties. 11. Which component of psychographic segmentation refers to the image people ideally have for themselves? A) Self-values. B) Self-concept. C) Lifestyles. D) Motivations. Show Answer Correct Answer: B) Self-concept. 12. .... are products bought by individuals and organizations for further processing or for use in conducting a business. A) A). Consumer products. B) B. Speciality products. C) C. Industrial products. D) D. Personal Products. Show Answer Correct Answer: C) C. Industrial products. 13. ..... develop relationship. A) Publicity. B) Advertisement. C) Sales Promotion. D) Personal Selling. Show Answer Correct Answer: D) Personal Selling. 14. ..... is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales. A) Advertising. B) Branding. C) Personal selling. D) None of these. Show Answer Correct Answer: C) Personal selling. 15. This stage involves filtering and evaluating ideas to identify those that align with business goals, resources, and customer needs. The aim is to avoid investing in weak or unrealistic ideas. A) Business Analysis. B) Idea Screening. C) Concept Development. D) Product Development. Show Answer Correct Answer: B) Idea Screening. 16. How can market research impact marketing strategies? A) Market research is only useful for large companies. B) Market research has no effect on consumer behavior. C) Market research is primarily focused on product development. D) Market research informs and enhances marketing strategies by aligning them with consumer insights and market dynamics. Show Answer Correct Answer: D) Market research informs and enhances marketing strategies by aligning them with consumer insights and market dynamics. 17. Buying behaviour process includes, 1. Need recognition, 2 ..... , 3. evaluation of alternatives, 4. purchase decision, 5. consumption and 6. Post-purchase behaviour A) Waiting for advice. B) Information search. C) Enjoying the product. D) All the above. Show Answer Correct Answer: B) Information search. 18. Forecasting demand helps businesses to: A) Reduce marketing expenses. B) Increase production without limits. C) Build better relationships with customers by ensuring product availability. D) Ignore market trends. Show Answer Correct Answer: C) Build better relationships with customers by ensuring product availability. 19. Marketers study the psychological significance of pricing because the price A) Leads to value and quality perceptions to a customer. B) Helps suppliers know how much to charge a business for purchasing their product. C) Gives managers an opportunity to learn things about customers. D) Offers customers the ability to purchase a product. Show Answer Correct Answer: A) Leads to value and quality perceptions to a customer. 20. ..... refers to classification of products into different groups, on the basis of quality, size etc. A) Standardization. B) Labelling. C) Grading. D) Warehousing. Show Answer Correct Answer: C) Grading. 21. The process of planning, pricing, promoting, selling and distributing ideas, goods, or services to create exchanges satisfying customers is A) Advertising. B) Marketing. C) Utility. D) Market share. Show Answer Correct Answer: B) Marketing. 22. Identify the purpose for a business to use inventory control systems.For example, companies will be able to identify errors in the point-of-sale system. A) Manage the amount of products. B) Theft. C) Errors. D) None of the above. Show Answer Correct Answer: C) Errors. 23. Put the following guidelines for effective copy in proper order:a. Study the information b. Prepare an outline c. Write the first draft d. Collect information e. Generate ideas f. Obtain feedback and rewrite or refine copy g. Evaluate copy A) D, A, E, C, G, F. B) C, A, E, D, G, F. C) F, A, E, C, G, D. D) A, D, E, C, G, F. Show Answer Correct Answer: A) D, A, E, C, G, F. 24. The third stage of Maslow's hierarchy of need is A) Physiological need. B) Esteem need. C) Social need. D) Safety need. Show Answer Correct Answer: D) Safety need. 25. Which of the following is part of the microenvironment in marketing? A) Suppliers. B) Economic conditions. C) Technological trends. D) None of the above. Show Answer Correct Answer: A) Suppliers. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books