This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 42 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 42 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Products that move back to the manufacturer for recycling or refurbishing are moving through ..... channels. A) Multi-flow. B) Reverse-flow. C) Industrial. D) Disposal. Show Answer Correct Answer: B) Reverse-flow. 2. The perceived value of a product must equal or exceed its: A) Demand. B) Equilibrium. C) Price. D) Supply. Show Answer Correct Answer: C) Price. 3. Suppliers are other business organizations and individuals who provide the organization with raw materials, parts, components, supplies, or services required to produce and supply products to customers. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 4. Decision regarding Publicity belongs to which type of Marketing mix? A) Price. B) Product. C) Physical Distribution. D) Promotion. Show Answer Correct Answer: D) Promotion. 5. Increasing the features and quality you offer is a decision made by which marketing mix? A) Product. B) Price. C) Place. D) Promotion. Show Answer Correct Answer: A) Product. 6. The automated kiosk requires numerous placement decisions for a school store to maximize profit for their business. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 7. The brand is A) Product with logo. B) Product with personality. C) Coffee type. D) Marketing theory. Show Answer Correct Answer: B) Product with personality. 8. The traditional view of marketing is that the firm makes something and then ..... it. A) Markets. B) Sells. C) Prices. D) Services. Show Answer Correct Answer: B) Sells. 9. All people who share similar needs and wants and who have the ability to purchase a given product is ..... A) Market share. B) Customer profile. C) Market. D) Goods and services. Show Answer Correct Answer: C) Market. 10. The primary objective of a company pursuing a mass market strategy is to: A) Achieve high customization for every individual consumer. B) Avoid all competition by specializing in a highly unique and exclusive product. C) Dominate the market by achieving the largest possible sales volume and market share through standardized products. D) Charge premium prices and achieve high profit margins per unit. Show Answer Correct Answer: C) Dominate the market by achieving the largest possible sales volume and market share through standardized products. 11. Which of the following is NOT a criterion for effective market segmentation? A) Measurability. B) Accessibility. C) Homogeneity. D) Uniqueness. Show Answer Correct Answer: D) Uniqueness. 12. When do you need NDA? A) When doing narrative report. B) When developing financial report. C) When creating a marketing strategy. D) Wala sa choices. Show Answer Correct Answer: D) Wala sa choices. 13. When a company distributes its products through a channel structure that includes one or more resellers, this is known as ..... A) Indirect marketing. B) Direct marketing. C) Multi-level marketing. D) Integrated marketing. Show Answer Correct Answer: A) Indirect marketing. 14. ..... is the next stage of market segmentation. A) Market targeting. B) Positioning. C) MIS. D) Marketing. Show Answer Correct Answer: A) Market targeting. 15. Which of the following best defines segmentation in marketing? A) Combining all target markets into one large segment. B) Dividing a broad target market into smaller, more defined segments based on characteristics. C) Ignoring customer characteristics when defining target segments. D) Segmenting based on irrelevant factors. Show Answer Correct Answer: B) Dividing a broad target market into smaller, more defined segments based on characteristics. 16. What does the Encirclement Attack strategy require from a company? A) Focusing the attack on the weaknesses of the competitor. B) Attacking comprehensively on multiple fronts, targeting both the strengths and weaknesses of the competitor. C) Attacking small local competitors in regional markets. D) Focusing on untapped customer segments. Show Answer Correct Answer: B) Attacking comprehensively on multiple fronts, targeting both the strengths and weaknesses of the competitor. 17. Every asset that allows an enterprise to create and offer a value proposition, reach markets, maintain relationships with customer segments and earn revenues is called: A) Key activities. B) Key resources. C) Key partners. D) Key friends. Show Answer Correct Answer: B) Key resources. 18. They are the brains behind getting the word out about their organizations products or services. A) Human Resource. B) Financial Advisers. C) Marketers. D) Managers. Show Answer Correct Answer: C) Marketers. 19. Which type of market deals with buying and selling goods and services between businesses? A) Consumer market. B) Industrial market. C) Government market. D) Financial market. Show Answer Correct Answer: B) Industrial market. 20. IT CONSISTS OF PEOPLE, EQUIPMENT, AND PROCEDURES TO GATHER, SORT, ANALYZE, EVALUATE, AND DISTRIBUTE NEEDED, TIMELY, AND ACCURATE INFORMATION TO MARKETING DECISION MAKERS. A) MARKETING SYSTEM. B) MARKETING INFORMATION. C) MARKETING INFORMATION SYSTEM. D) MARKETING INTELLIGENCE SYSTEM. Show Answer Correct Answer: C) MARKETING INFORMATION SYSTEM. 21. IT OUTLINES THE ARCHITECTURE OF VALUE CREATION BY DEFINING THE ENTITIES, FACTORS, AND PROCESSES INVOLVED IN DELIVERING AND CAPTURING VALUE IN THE MARKETPLACE. A) MARKETING MODEL. B) FREEMIUM MODEL. C) BUSINESS MODEL. D) ARTISTIC MODEL. Show Answer Correct Answer: C) BUSINESS MODEL. 22. The concept of the marketing mix was developed by A) N.H Borden. B) Philip kotler. C) Stanton. D) W. Anderson. Show Answer Correct Answer: A) N.H Borden. 23. What is the importance of targeting in marketing? A) Targeting in marketing is important because it allows businesses to focus their resources on specific segments of the market that are more likely to respond positively to their products or services. B) Targeting in marketing is irrelevant and unnecessary. C) Targeting in marketing does not impact sales or customer engagement. D) Targeting in marketing leads to increased competition. Show Answer Correct Answer: A) Targeting in marketing is important because it allows businesses to focus their resources on specific segments of the market that are more likely to respond positively to their products or services. 24. Menurut kotler, dalam ilmu pemasaran, seringkali para pemasar membagi sepuluh tipe entitas untuk dipasarkan. Berikut yang tidak termasuk 10 tipe entitas tersebut adalah ..... A) Barang. B) Jasa. C) Acara. D) Pengalaman. E) Luar negeri. Show Answer Correct Answer: E) Luar negeri. 25. When customers make a purchase, they come with certain assumptions about the minimum standards or characteristics the product should have. This collection of features that form part of the customer's normal expectations is called the: A) Core Benefit. B) Basic Product. C) Expected Product. D) Augmented Product. E) Potential Product. Show Answer Correct Answer: C) Expected Product. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books