This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 43 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 43 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What are the main types of market segmentation? A) Financial, Operational, Strategic. B) Demographic, Geographic, Psychographic, Behavioral. C) Cultural, Temporal, Spatial. D) Social, Emotional, Technological. Show Answer Correct Answer: B) Demographic, Geographic, Psychographic, Behavioral. 2. What factors influence pricing decisions? A) Employee satisfaction. B) Seasonal trends. C) Brand loyalty. D) Cost of production, market demand, competition, customer perception, economic conditions, regulatory environment. Show Answer Correct Answer: D) Cost of production, market demand, competition, customer perception, economic conditions, regulatory environment. 3. Marketing services agencies does NOT includes A) Marketing consulting firms. B) Advertising agencies. C) Marketing research firms. D) Market planning. Show Answer Correct Answer: D) Market planning. 4. Which of the following is a focus of brand exploratory research? A) Evaluating the effectiveness of marketing campaigns. B) Identifying the brand's pricing strategy. C) Understanding consumer attitudes, associations, and perceptions of the brand. D) Mapping the distribution channels. Show Answer Correct Answer: C) Understanding consumer attitudes, associations, and perceptions of the brand. 5. Which of the following is NOT a characteristic of marketing? A) Goal-oriented. B) Customer-oriented. C) One-time activity. D) Continuous process. Show Answer Correct Answer: C) One-time activity. 6. The "four P's" of a marketing mix are: A) Product, Price, Profit, Promotion. B) People, Product, Place, Prudence. C) Promotion, Production, Price, Place. D) Product, Price, Place, Promotion. E) Profit, Place, Price, Product. Show Answer Correct Answer: D) Product, Price, Place, Promotion. 7. What section in an NDA defines what information is confidential? A) Remedies. B) Definitions. C) Scope. D) Obligations. Show Answer Correct Answer: B) Definitions. 8. What is the term that is used to describe the amount of sales that Coca-Cola has in the soft drink market that is a direct goal of pricing? A) Market share. B) Return on investment. C) Competition. D) Cost-Benefit Analysis. Show Answer Correct Answer: A) Market share. 9. Which of the following is not a characteristic of a good brand name? A) Versatility. B) Uniqueness. C) Complex. D) Suggestive of qualities. Show Answer Correct Answer: C) Complex. 10. THERE ARE SO MANY WAYS TO ATTRACT AND RETAIN CUSTOMERS. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 11. First step in new product development is: A) Screening. B) Idea generation. C) Test marketing. D) Commercialization. Show Answer Correct Answer: B) Idea generation. 12. 4P's include A) Process. B) Market. C) Product. D) Selling. Show Answer Correct Answer: C) Product. 13. Give an example of innovative packaging in the market. A) Tide Eco-Box. B) Plastic bag with excessive wrapping. C) Styrofoam clamshell packaging. D) Non-recyclable shrink wrap. Show Answer Correct Answer: A) Tide Eco-Box. 14. ..... is called marketeer. A) Satisfaction Seeker. B) Satisfaction Provider. C) Seller. D) Service Provider. Show Answer Correct Answer: B) Satisfaction Provider. 15. What are the four main functions of marketing? A) Advertising, sales, production, finance. B) Product, price, promotion, place. C) Research, development, distribution, pricing. D) Market analysis, customer service, logistics, branding. Show Answer Correct Answer: B) Product, price, promotion, place. 16. The item meets the consumer's needs or desires. A) Product. B) Place. C) Physical Evidence. D) People. Show Answer Correct Answer: A) Product. 17. Dalam merancang komunikasi, masalah apa yang ingin diselesaikan dari strategi pesan? A) Siapa yang harus mengatakannya. B) Bagaimana mengatakannya. C) Apa yang harus dikatakan. D) Mengapa yang harus mengatakannya. Show Answer Correct Answer: C) Apa yang harus dikatakan. 18. 15 which of the following is a promotion technique A) Business card. B) Press release. C) News letters. D) All. Show Answer Correct Answer: D) All. 19. The verbal component of brand is known as ..... A) Brand. B) Brand mark. C) Brand name. D) Trade mark. Show Answer Correct Answer: C) Brand name. 20. Tata Nano failed mainly due to: A) Improper Target. B) Improper Positioning. C) Improper Segmentation. D) Product Quality. Show Answer Correct Answer: B) Improper Positioning. 21. Which of the following is outdoor advertising media A) Newspaper. B) Journal. C) Radio. D) Sky Writing. Show Answer Correct Answer: D) Sky Writing. 22. It refers to amount of money, which a customer has to pay to buy a product. A) Product. B) Package. C) Label. D) Price. Show Answer Correct Answer: D) Price. 23. Which tool is used within the Situation Analysis section to summarize internal Strengths and Weaknesses, and external Opportunities and Threats? A) PEST Analysis. B) Five Forces Analysis. C) SWOT Analysis. D) BCG Matrix. Show Answer Correct Answer: C) SWOT Analysis. 24. Which of these is not a famous brand slogan? A) Just Do It. B) Because You're Worth It. C) Hot Dang!. D) Let's Go Places. Show Answer Correct Answer: C) Hot Dang!. 25. What does Undifferentiated Marketing ignore? A) Product cost. B) Distribution channels. C) Market segment differences. D) Promotional tools. Show Answer Correct Answer: C) Market segment differences. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books