This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 44 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 44 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is the role of branding in marketing? A) Branding establishes a unique identity and builds customer loyalty in marketing. B) Branding is only important for large corporations. C) Branding has no impact on customer perception. D) Branding is solely about creating a logo. Show Answer Correct Answer: A) Branding establishes a unique identity and builds customer loyalty in marketing. 2. What things should the company do to build customer loyalty? A) Reward loyal customers with a loyalty program. B) Make customer care a priority for the brand. C) Make customer discounts. D) All of the above. Show Answer Correct Answer: D) All of the above. 3. Which is a method of boosting employee morale? A) Encouraging employees to keep work-related conversations to a minimum. B) Building a culture of trust. C) Singling out and rewarding employees for good work. D) Recognizing and rewarding employees who perform personal favors. Show Answer Correct Answer: C) Singling out and rewarding employees for good work. 4. Which of the following is NOT mentioned as a key result area (KRA)? A) Sales. B) Customers. C) Market Share. D) Advertising Spend. Show Answer Correct Answer: D) Advertising Spend. 5. Importance of branding A) Build the customers' loyalty. B) Distinguishes from a competitors product. C) Amplifies company's image. D) All of the above. Show Answer Correct Answer: D) All of the above. 6. What does 'extended users' refer to in growing sales strategies? A) Users who buy more frequently. B) Users who purchase additional products. C) New customers from different segments. D) Users who utilize products in new ways. Show Answer Correct Answer: A) Users who buy more frequently. 7. What is USP A) Unique Selling Point. B) Unique Secure Point. C) Unique Solution Point. D) Unique Selling Proposition. Show Answer Correct Answer: D) Unique Selling Proposition. 8. What is not a good marketing research? A) Creativity report. B) Scientific research. C) Unvalue report. D) None of the above. Show Answer Correct Answer: C) Unvalue report. 9. TO ACHIEVE MARKET LEADERSHIP, FIRMS MUST OFFER PRODUCTS AND SERVICES OF SUPERIOR QUALITY THAT PROVIDE UNSURPASSED CUSTOMER VALUE A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 10. Labelling involves putting identification marks on the package A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 11. A hierarchal up-and-down structure in which tasks and responsibilities of each are clearly defined. A) Horizontal organization. B) Vertical organization. C) Resources. D) Organizing. Show Answer Correct Answer: B) Vertical organization. 12. The relationship between the business and the regulating bodies known as? A) Media Relationship. B) Customer Relationship. C) Government Relationship. D) Investor Relationship. Show Answer Correct Answer: C) Government Relationship. 13. What is a marketing channel and/or supply chain? A) The firms a company partners with to actively promote and sell a product. B) How a product moves from raw material, to finished good, to the consumer. C) Producers of raw materials that go into a product. D) Firms that resell goods "whole" to other companies without transforming the goods. Show Answer Correct Answer: B) How a product moves from raw material, to finished good, to the consumer. 14. In order to enhance the easy marketability of the products, Dev, a producer gets the home furnishing products manufactured in conformation to the predetermined specifications . Identify the type of marketing function being described in the given case. A) Physical distribution. B) Standardisation and grading. C) Transportation. D) Warehousing. Show Answer Correct Answer: B) Standardisation and grading. 15. Which of the following is an example of a right that workers should expect to have in the workplace: A) Freedom from discrimination. B) Flexible work schedule. C) Unlimited personal time. D) Access to company information. Show Answer Correct Answer: A) Freedom from discrimination. 16. Choose components that belong to The 5-C framework:company, collaborators, competitors, (a) and customers. A) Cost. B) A. context. C) Case study. D) Corporate culture. Show Answer Correct Answer: B) A. context. 17. Those who make decisions that affect the whole company (CEO, president, COO, CFO, vice president). A) Empowerment. B) Middle management. C) Top management. D) Supervisory-level management. Show Answer Correct Answer: C) Top management. 18. In marketing, ..... is the focal point. A) Profit. B) Sales. C) Customer. D) All of the above. Show Answer Correct Answer: C) Customer. 19. ..... makes flexibility available. A) Publicity. B) Advertisement. C) Sales Promotion. D) Personal Selling. Show Answer Correct Answer: D) Personal Selling. 20. Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product. A) Packaging. B) Branding. C) Labeling. D) None of the above. Show Answer Correct Answer: A) Packaging. 21. Dibawah ini termasuk ke dalam konsep inti pemasaran, kecuali; A) Produk. B) Pertukaran, Transaksi dan Hubungan. C) Strategi. D) Pasar. Show Answer Correct Answer: C) Strategi. 22. Manakah yang bukan saluran distribusi? A) Strategi Distribusi Selektif. B) Strategi Distribusi Intensif. C) Strategi Distribusi Insentif. D) Strategi Distribusi Eksklusif. Show Answer Correct Answer: C) Strategi Distribusi Insentif. 23. A ..... is someone who seeks a response-attention, a purchase, a vote, a donation-from another party. A) Marketer. B) Prospect. C) Producer. D) Supplier. Show Answer Correct Answer: A) Marketer. 24. ..... is the act of obtaining a decide object from someone by offering something in return. A) Marketing myopia. B) Selling. C) Exchange. D) Delivery. Show Answer Correct Answer: C) Exchange. 25. What are the key differences between marketing and selling? A) Marketing focuses on customer needs. B) Selling focuses on product features. C) Both are the same. D) Marketing is a one-time effort. Show Answer Correct Answer: A) Marketing focuses on customer needs. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books