This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 45 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 45 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. A standard is a predetermined value against which something is measured. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 2. What is a brand? A) A brand is a distinguishing feature that identifies a seller's products or services. B) A brand is a type of product that is sold at a discount. C) A brand is a marketing strategy used to increase sales. D) A brand is a legal document that protects a company's assets. Show Answer Correct Answer: A) A brand is a distinguishing feature that identifies a seller's products or services. 3. 'Providing finance at 0%' which of the following adopts this method A) Publicity. B) Advertisement. C) Sales Promotion. D) Personal Selling. Show Answer Correct Answer: C) Sales Promotion. 4. This measure helps you find out where your customers are going. What are the reasons for loss of customers. A) Periodic Surveys. B) Mystery Shoppers. C) Customer Loss Rate. D) Monitor Competitive Performance. Show Answer Correct Answer: C) Customer Loss Rate. 5. SWOT is A) Name of teacher dog. B) Analysis of competitors. C) Analysis of strenghts, weaknesses, opportunities and threats. D) Analysis of political factors. Show Answer Correct Answer: C) Analysis of strenghts, weaknesses, opportunities and threats. 6. Choose the correct optionOur roof should be repaired ..... winter arrives. A) After. B) Before. C) Ago. D) Since. E) For. Show Answer Correct Answer: B) Before. 7. ..... calls for dividing the market into regions, states, counties, cities, or even neighborhoods. A) Benefit segmentation. B) Geographic segmentation. C) Demographic segmentation. D) Psychographic segmentation. Show Answer Correct Answer: B) Geographic segmentation. 8. The process by which an individual attains awareness through his senses or mind is A) Learning. B) Perception. C) Belief. D) None of the above. Show Answer Correct Answer: B) Perception. 9. The person who kicks off the idea of buying a product is A) Initiator. B) Decider. C) Influencer. D) None of the above. Show Answer Correct Answer: A) Initiator. 10. An example of personal selling is ..... A) Trade shows. B) Billboards. C) Contests. D) Magazines. Show Answer Correct Answer: A) Trade shows. 11. According to the product life cycle, which stage that thebusiness development role arise A) Introduction. B) Growth. C) Maturity. D) Decline. Show Answer Correct Answer: A) Introduction. 12. Which of the following must appear on your resume: A) Marital status. B) Education. C) Date of birth. D) List of references. Show Answer Correct Answer: B) Education. 13. If the Point-of-Sale system shows ending inventory as 890 items and the physical inventory shows 876. What is the shrinkage at that point in time? A) 12 items. B) 13 items. C) 14 items. D) 15 items. Show Answer Correct Answer: C) 14 items. 14. Wal-Mart or Target are examples of what type of business represented in our society? A) Service. B) Global/International. C) Retail. D) Online. E) Franchise. Show Answer Correct Answer: C) Retail. 15. All the brand-related thoughts, feelings, perceptions, images, experiences, beliefs, and attitudes that consumers hold in memory are known as ..... A) Brand associations. B) Brand staying power. C) Mind share. D) Brand share. Show Answer Correct Answer: A) Brand associations. 16. 4 which of the following is influencing factor for consumer behaviour A) Personal. B) Social. C) Culture. D) All. Show Answer Correct Answer: D) All. 17. What is the main challenge in service marketing? A) Increasing mass production of services. B) Maintaining quality consistency across various interactions. C) Reducing operational costs. D) Expanding distribution of physical products. Show Answer Correct Answer: B) Maintaining quality consistency across various interactions. 18. Without promotion, there would be no communication. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 19. What is the role of marketing in the organization? A) Solely to generate sales. B) Creating value for customers and capturing value in return. C) Generating profits through any means necessary. D) Keeping production costs low. Show Answer Correct Answer: B) Creating value for customers and capturing value in return. 20. Which of the following is a macro environmental factor? A) Company Culture. B) Climate Change. C) Employees. D) Supplier Relationships. Show Answer Correct Answer: B) Climate Change. 21. Advertisements and other sales promotion techniques were widely followed during A) Production stage. B) Sales stage. C) Barter stage. D) None of the above. Show Answer Correct Answer: B) Sales stage. 22. A newspaper article mentioned that TM wireless, was changing its name. Suggest the best promotion mix method the company may use to inform the public about this change. A) Sales promotion. B) Advertising. C) Public relations. D) Personal selling. Show Answer Correct Answer: C) Public relations. 23. Which of the following is NOT a component of the macro environment? A) Political forces. B) Competitive forces. C) Economic forces. D) Technological forces. Show Answer Correct Answer: B) Competitive forces. 24. The "5th P" is referred to as People. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 25. The ..... concept holds that consumer will favor those products that offer the most quality, innovative features. A) Production. B) Marketing. C) Product. D) Selling. Show Answer Correct Answer: C) Product. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books