This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 46 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 46 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following is an example of specialty advertising: A) Skywriting. B) A postcard announcing a special sale. C) Billboards. D) Key rings bearing a company's name. Show Answer Correct Answer: D) Key rings bearing a company's name. 2. CUSTOMERS NOWADAYS ARE BETTER EDUCATED AND BETTER INFORMED. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 3. Marketing function that involves communicating information about products and services to potential customers ..... A) Promotion. B) Distribution. C) Business consumers. D) Final consumer. Show Answer Correct Answer: A) Promotion. 4. According to Kotler, product is anything offered to a market for use or consumption that satisfies a ..... A) Want or need. B) Only profit requirement. C) Manufacturing demand. D) Government policy. Show Answer Correct Answer: A) Want or need. 5. A process in which two or more persons attempt to consciously or unconsciously influence each other through the use of symbols or words to satisfy their respective needs. A) Distribution process. B) Communication process. C) Selling process. D) Distribution process. Show Answer Correct Answer: B) Communication process. 6. 'Lifebuoy soap' and 'Close up toothpaste' are manufactured by ..... A) Nestle. B) Proctor and Gamble. C) Hindustan Unilever Ltd. D) Amul. Show Answer Correct Answer: C) Hindustan Unilever Ltd. 7. Select the paid form of communication by an identified sponsor. A) Publicity. B) Promotions. C) Advertising. D) Personal selling. Show Answer Correct Answer: C) Advertising. 8. Di bawah ini adalah tujuan dari promosi kecuali ..... A) Menarik perhatian. B) Mendidik. C) Mengingatkan. D) Menyakinkan. E) Menguraikan. Show Answer Correct Answer: E) Menguraikan. 9. What type of segmentation occurs when Bath & Body Works sells a new lotion that will leave skin feeling smooth and younger looking? A) Demographics. B) Psychographics. C) Geographics. D) Product Benefit. Show Answer Correct Answer: D) Product Benefit. 10. What is the significance of the 4Ps in the marketing mix? A) Product, Price, Place, Promotion. B) People, Process, Physical Evidence. C) Planning, Production, Promotion. D) None of the above. Show Answer Correct Answer: A) Product, Price, Place, Promotion. 11. Which of the following is an example of a psychographic variable? A) Age. B) Income. C) Personality traits. D) Location. Show Answer Correct Answer: C) Personality traits. 12. Promotion is defined as a communication process to inform, persuade, or remind customers about a product or service. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 13. Which product is suited for Market Skimming Pricing A) A product facing too much competition. B) An innovative product with high demand. C) A newly introduced product. D) A product with short life span. Show Answer Correct Answer: C) A newly introduced product. 14. What is the primary goal of marketing? A) Making products as efficiently as possible. B) Selling products at the highest price. C) Creating profitable exchange relationships by satisfying needs and wants. D) Maximizing company profits through any means necessary. Show Answer Correct Answer: C) Creating profitable exchange relationships by satisfying needs and wants. 15. A company's marketers guess that if they invest in sales force training, sales will increase by 15%. This guess is called a(n) ..... A) Simulation. B) Hypothesis. C) Independent variable. D) Pilot study. Show Answer Correct Answer: B) Hypothesis. 16. Which of the following best defines product line depth? A) The number of product lines a company has. B) The variety of products offered within a product line. C) The total number of brands offered by a company. D) The total product offerings across different categories. Show Answer Correct Answer: B) The variety of products offered within a product line. 17. Make the correct sequence of marketing functions from the following:(1) Gathering & Analysing market information (2) Product designing & development (3) Marketing planning (4) Packaging & Lebelling (5) Standardisation & Grading A) 1, 3, 2, 4, 5. B) 1, 3, 4, 2, 5. C) 1, 2, 3, 4, 5. D) 1, 3, 2, 5, 4. Show Answer Correct Answer: D) 1, 3, 2, 5, 4. 18. When pricing products in an automated retail kiosk, the cost of the product is the only consideration that the seller needs to take into account when calculating the retail price. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 19. Which of the following is NOT one of the major variables used in segmenting consumer markets? A) Demographic. B) Behavioral. C) Ethical. D) Geographic. Show Answer Correct Answer: C) Ethical. 20. In order to promote the sales of the company, mukund limited has decided to offer consumer durable products at 0% fianace. identify the type of marketing factor being described above. A) Controllable factor. B) Non controllable factor. C) Environmental factor. D) None of the above. Show Answer Correct Answer: A) Controllable factor. 21. Manages successive levels of production and distribution through power and size A) Contractual VMS. B) Administered VMS. C) All the above. D) None of the above. Show Answer Correct Answer: B) Administered VMS. 22. Which targeting strategy is most effective when a firm's resources are limited? A) Undifferentiated marketing. B) Concentrated (Niche) marketing. C) Differentiated marketing. D) Mass marketing. Show Answer Correct Answer: B) Concentrated (Niche) marketing. 23. The pricing strategy of airlines company is an example for: A) Premium pricing. B) Economy pricing. C) Dynamic pricing. D) Bundle pricing. Show Answer Correct Answer: C) Dynamic pricing. 24. What type of segmentation occurs when McDonald's creates a new value meal product that is for children ages 6-9 offering a double cheeseburger, small fries and a small soda? A) Demographics. B) Psychographics. C) Geographics. D) Product Benefit. Show Answer Correct Answer: B) Psychographics. 25. A company charging fairly low prices for high-quality goods is practising ..... pricing. A) Competitive. B) Value. C) Perceived-value. D) Quality. Show Answer Correct Answer: B) Value. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books