This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 47 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 47 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is customer relationship management? A) The process of managing a company's marketing activities. B) The process of gathering data and information to gain insight into customer needs and market trends. C) The process of managing relationships with current and potential customers. D) The process of setting the price of a product or service. Show Answer Correct Answer: C) The process of managing relationships with current and potential customers. 2. A technique for maximizing the value gained by both you and the costumer from each transaction. A) Value Proposition. B) Value Delivery System. C) Up-Sell. D) Cross-Sell. Show Answer Correct Answer: C) Up-Sell. 3. Which of these is NOT one of the five primary data collection methods discussed in the chapter? A) Observation. B) Focus groups. C) Surveys. D) Behavioral data. E) Prototyping. Show Answer Correct Answer: E) Prototyping. 4. PEOPLE WHO AUTHORIZE THE PROPOSED ACTIONS OF DECIDERS OR BUYERS A) USERS. B) INFLUENCERS. C) DECIDERS. D) APPROVERS. Show Answer Correct Answer: D) APPROVERS. 5. SALES REPORT, FINANCIAL STATEMENT OF THE COMPANY AND JOURNALS ARE ALL EXAMPLES OF PRIMARY DATA A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 6. Which era focused on mass production and increased supply of goods? A) Production era. B) Marketing era. C) Digital era. D) None of the above. Show Answer Correct Answer: A) Production era. 7. ..... OUTLINES THE LOGIC OF HOW AN ORGANIZATION CREATES MARKET VALUE. A) STRATEGY. B) TACTICS. C) PLAN. D) MODEL. Show Answer Correct Answer: A) STRATEGY. 8. Which of the following is not a major follower strategy? A) Cloner. B) Imitator. C) Adapter. D) Advertising the new benefits of the product. Show Answer Correct Answer: D) Advertising the new benefits of the product. 9. If the answer shows five levels, 1. Strongly disagree2. Disagree3. Neither agree nor disagree4. Agree5. Strongly agreeWhat type of question is this? A) Likert Scale. B) Multiple choice. C) Yes/ No question. D) None of the above. Show Answer Correct Answer: A) Likert Scale. 10. If a manufacturer achieves a breakthrough by developing car engine, which car run on both petrol and diesel and this news is covered by Television or radio or newspaper in the form of a news item. It would be termed as ..... A) Publicity. B) Advertisement. C) Sales promotion. D) Personal selling. Show Answer Correct Answer: A) Publicity. 11. Micromarketing means tailored products and marketing programs to suit the tastes of specific individuals and locations. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 12. The producer sells the product to retailers then sell the goods in their shops A) Zero stage. B) 1st stage. C) 2nd stage. D) 3rd stage. Show Answer Correct Answer: B) 1st stage. 13. Which of the following is an example of a micro-environmental threat? A) Inflation rise. B) New Law. C) Climate Changes. D) Competitor with similar pricing. Show Answer Correct Answer: D) Competitor with similar pricing. 14. What future trends are expected to shape digital marketing? A) Email marketing decline. B) Artificial intelligence, voice search optimization, augmented/virtual reality, and sustainability. C) Social media fatigue. D) Print advertising resurgence. Show Answer Correct Answer: B) Artificial intelligence, voice search optimization, augmented/virtual reality, and sustainability. 15. A departmental store is adopting a sales promotion technique in which scartch cards are used. Name this technique A) Refunds. B) Instant draw and assigned gift. C) Quantity gift. D) Usable benefit. Show Answer Correct Answer: B) Instant draw and assigned gift. 16. Which of the following is a true statement about marketing-research designs? A) Designs should not be combined. B) Only descriptive and causal research should be combined. C) Only exploratory and descriptive research should be combined. D) It is acceptable to use a combination of all three designs. Show Answer Correct Answer: D) It is acceptable to use a combination of all three designs. 17. What are the "channels" in a business model canvas? A) Who your customers are. B) Where you sell your products/services. C) How you want to sell your product. D) What is the best offer given. Show Answer Correct Answer: B) Where you sell your products/services. 18. A ..... is a special saying made from a few words that helps identify the company or brand. A) Logo. B) Coupon. C) Banner. D) Slogan. Show Answer Correct Answer: D) Slogan. 19. This is a collection of people who have a need for a particular product, and who have the ability, willingness, and authority to buy it. A) Service. B) Idea. C) Market. D) Market Segmentation. Show Answer Correct Answer: C) Market. 20. What role does brand loyalty play in high involvement purchases? A) Brand loyalty increases the cost of high involvement purchases. B) Brand loyalty reduces perceived risk and encourages repeat purchases in high involvement purchases. C) Brand loyalty has no impact on customer decision-making. D) Brand loyalty only affects low involvement purchases. Show Answer Correct Answer: B) Brand loyalty reduces perceived risk and encourages repeat purchases in high involvement purchases. 21. ..... is a frame of mind developed from a person's values, beliefs, and feelings. A) Attitude. B) Lifestyle. C) Self-concept. D) Culture. Show Answer Correct Answer: A) Attitude. 22. Mark True or False next to each scenario below to indicate if it is employee theft or not.An employee gives her friends a free product from the company as her way of saying thanks for being a good friend A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 23. This analysis covers all business units of a multi-business organisation. A) Business-Level Analysis. B) Corporate-Level Analysis. C) All the above. D) None of the above. Show Answer Correct Answer: B) Corporate-Level Analysis. 24. What are the different types of marketing channels? A) Direct, indirect, and digital channels. B) Only direct channels. C) Only digital channels. D) None of the above. Show Answer Correct Answer: A) Direct, indirect, and digital channels. 25. What are the components of marketing planning? A) Situation analysis, setting marketing objectives, identifying target market. B) Product development, pricing, promotion. C) Market research, branding, distribution. D) Customer relationship management, risk management. Show Answer Correct Answer: A) Situation analysis, setting marketing objectives, identifying target market. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books