This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 7 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 7 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What are the key elements of a successful marketing strategy? A) Target audience, value proposition, and marketing channels. B) Only advertising. C) Only product features. D) None of the above. Show Answer Correct Answer: A) Target audience, value proposition, and marketing channels. 2. Blok Revenue Streams dari BMC adalah untuk mempertanyakan? A) Bagaimana bisnis memperoleh penghasilan dari nilai produk?. B) Apakah biaya bisnis yang paling utama?. C) Apa aset unik yang strategis yang harus dimiliki perusahaan agar dapat bersaing?. D) Mengapa pelanggan membeli dan menggunakan produk kita?. Show Answer Correct Answer: A) Bagaimana bisnis memperoleh penghasilan dari nilai produk?. 3. Which of the following statements is true about positioning strategies? A) Positioning strategies are only relevant for online marketing. B) Positioning strategies focus solely on pricing. C) Positioning strategies help define how a product is perceived relative to competitors. D) Positioning strategies eliminate the need for market research. Show Answer Correct Answer: C) Positioning strategies help define how a product is perceived relative to competitors. 4. Berdasarkan tipe pengecer, Watson termasuk tipe ..... A) Full Service. B) Self Selection. C) Self Service. D) Limited Service. Show Answer Correct Answer: B) Self Selection. 5. What is the function of marketing that studies customer demand and product features in order to place a value of money on a product? A) Finance. B) Price. C) Product/Service Management. D) Selling. Show Answer Correct Answer: B) Price. 6. Distribution Channel does not include ..... A) Manufacturer. B) Wholesaler. C) Retailer. D) Distributor. Show Answer Correct Answer: A) Manufacturer. 7. Which is the pattern of segmentation wherein the firms view each customer as a separate segment? A) Undifferentiated marketing. B) Concentrated marketing. C) Customized marketing. D) Differentiated marketing. Show Answer Correct Answer: C) Customized marketing. 8. (a) ..... starts with the seller. (b) ..... starts with the buyers. A) (a) seller(b) market. B) (a) marketing(b) selling. C) (a) selling(b) marketing. D) None of the above. Show Answer Correct Answer: C) (a) selling(b) marketing. 9. What are advertising and promotion? A) The process of managing a company's marketing activities. B) The process of gathering data and information to gain insight into customer needs and market trends. C) The process of delivering messages to customers in order to promote a product or service. D) The process of setting the price of a product or service. Show Answer Correct Answer: C) The process of delivering messages to customers in order to promote a product or service. 10. What does the term 'Micro environment' refer to in marketing? A) The internal factors that affect a company's marketing operations. B) The global economic conditions. C) The overall industry trends. D) The government regulations. Show Answer Correct Answer: A) The internal factors that affect a company's marketing operations. 11. The flat white is ..... :) A) Stronger latte with less milk. B) It's like a cappucino. C) 2/3 coffee, 1/3 milk and micro bubbles. D) Complexity of brewing a coffee. Show Answer Correct Answer: A) Stronger latte with less milk. 12. What role does pricing play in the marketing mix? A) Pricing is solely determined by competitors. B) Pricing only affects production costs. C) Pricing plays a crucial role in influencing demand, profitability, and market positioning within the marketing mix. D) Pricing is irrelevant to customer perception. Show Answer Correct Answer: C) Pricing plays a crucial role in influencing demand, profitability, and market positioning within the marketing mix. 13. What's the definition of place utility? A) The exchange of a product for money. B) Having a product where customers can buy it. C) Communication with the customer. D) None of the above. Show Answer Correct Answer: B) Having a product where customers can buy it. 14. Task force is a term called to the team that the marketing generates leads. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 15. Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A) Diffusion analysis. B) Concept test. C) Use test. D) Test marketing. Show Answer Correct Answer: D) Test marketing. 16. Represents the method of providing client services. A) Promotion. B) Place. C) Process. D) People. Show Answer Correct Answer: C) Process. 17. IT REFERS TO THE QUALIFIED AVAILABLE MARKET THAT THE COMPANY DECIDES TO PURSUE. A) POTENTIAL MARKET. B) AVAILABLE MARKET. C) TARGET MARKET. D) PENETRATED MARKET. Show Answer Correct Answer: C) TARGET MARKET. 18. Which factor is part of the macroenvironment in marketing? A) Political and legal factors. B) Company policies. C) Marketing team performance. D) None of the above. Show Answer Correct Answer: A) Political and legal factors. 19. Market ..... is the process of dividing your group of potential customers into groups based on varying characteristics. A) Segmentation. B) Positioning. C) Targeting. D) Branding. Show Answer Correct Answer: A) Segmentation. 20. As the price of an item increases demand will: A) Remain constant. B) Increase. C) Decrease. D) Create inflation. Show Answer Correct Answer: C) Decrease. 21. Uses concepts and tools from anthropology and other social science. A) Observational Research. B) Behavioral Research. C) Ethnographic Research. D) Experimental research. Show Answer Correct Answer: C) Ethnographic Research. 22. Which of the following best defines a product mix? A) The total number of products a company offers to its customers. B) The variety of products within a single product line. C) The number of different brands owned by a company. D) The combination of promotional strategies used by a company. Show Answer Correct Answer: A) The total number of products a company offers to its customers. 23. A company faces frequent changes in government policy, taxation, and trade restrictions. Which marketing tool is MOST appropriate to analyze this situation? A) SWOT. B) PESTLE. C) Porter's Five Forces. D) Perceptual Mapping. Show Answer Correct Answer: B) PESTLE. 24. Identify the factor based on the given explanation.As consumer perception increases, so will the price and vice versa A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: C) Consumer Perception. 25. The Galaxy S series and Note series within Samsung's smartphone line represent which dimension? A) Width. B) Depth. C) Length. D) Consistency. Show Answer Correct Answer: B) Depth. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10Class 12 Business Studies Chapter 11 Marketing Management Quiz 11 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books