This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 4 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 4 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Identify the type of promotional media based on the example below:Sports Illustrated and People Magazines A) Print Media. B) Broadcast Media. C) Online Media. D) Specialty Media. Show Answer Correct Answer: A) Print Media. 2. When doing market research you should do primary research 1$^{st}$ then secondary research? A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 3. The Underwriters Laboratory seal on an electrical product indicates A) Quality and safety backed by a testing organization. B) A guarantee by the manufacturer. C) The product can be returned. D) Standard grades established by the federal government. Show Answer Correct Answer: A) Quality and safety backed by a testing organization. 4. Major household appliances and heavy consumer durables are referred to as: A) Soft goods. B) Brown goods. C) White goods. D) Convenience goods. Show Answer Correct Answer: C) White goods. 5. Which of the following is an example of a convenience good? A) A washing machine. B) A luxury car. C) A packet of biscuits. D) A designer handbag. Show Answer Correct Answer: C) A packet of biscuits. 6. ..... orientation assumes that aggressive sales is required for pushing the products to cconsumer A) Marketing orientation. B) Sales Orientation. C) Product Orientation. D) Production Orientation. Show Answer Correct Answer: B) Sales Orientation. 7. In this stage of the product life cycle, investment expenses are extremely high and there are no sales yet A) Growth. B) Introduction. C) Product Development. D) Maturity. E) Decline. Show Answer Correct Answer: C) Product Development. 8. What role does technology play in marketing situation analysis? A) It has no significant impact on market analysis. B) It helps in gathering data and analyzing trends effectively. C) It complicates communication with customers. D) It only affects online marketing strategies. Show Answer Correct Answer: B) It helps in gathering data and analyzing trends effectively. 9. Personality is the way a person lives as reflected by material goods, activities, and relationships. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 10. THERE ARE 3 FACTORS THAT INFLUENCED THE BUYING BEHAVIOR OF BUSINESS MARKET A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 11. Riset pemasaran adalah salah satu dari empat komponen ..... A) Sistem informasi perusahaan. B) Sistem manajemen usaha. C) Manajemen informatika. D) Teknologi informasi pasar. E) Sistem informasi pemasaran. Show Answer Correct Answer: E) Sistem informasi pemasaran. 12. How does marketing management contribute to building strong customer relationships? A) By minimizing customer interactions. B) By creating customer value and satisfaction. C) By focusing solely on short-term profits. D) By avoiding advertising efforts. Show Answer Correct Answer: B) By creating customer value and satisfaction. 13. What are the key components of a marketing plan? A) Advertising channels and distribution methods. B) Key components of a marketing plan include market analysis, target audience, marketing goals, strategies, budget, and performance metrics. C) Customer feedback and pricing models. D) Sales forecasts and product features. Show Answer Correct Answer: B) Key components of a marketing plan include market analysis, target audience, marketing goals, strategies, budget, and performance metrics. 14. A marketing information system (MIS) provides: A) Information about customer needs, market trends, and competition. B) Sales training programs. C) Only internal financial data. D) Employee performance reviews. Show Answer Correct Answer: A) Information about customer needs, market trends, and competition. 15. Many businesses are using the technology developed by the space program to create A) Advanced new products. B) Marketing strategies. C) Updated brand names. D) Advertising techniques. Show Answer Correct Answer: A) Advanced new products. 16. Simply put, forecasts are A) Deadlines. B) Past experiences. C) Predictions. D) None of the above. Show Answer Correct Answer: C) Predictions. 17. What is the role of social media in modern marketing? A) It only applies to B2C. B) None of the above. C) It is not important. D) It enhances customer engagement and brand awareness. Show Answer Correct Answer: D) It enhances customer engagement and brand awareness. 18. The is a tool for identifying ways to create more customer value. A) Value chain. B) Brand loyalty index. C) Customer survey. D) Promotion channel. Show Answer Correct Answer: A) Value chain. 19. Distribution channels do not impact getting the right product to the customer at the right place. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 20. Mel is about to decide which job to take-using only the facts. As she compares and contrasts information about each job opportunity, Mel is showing that she is aware of which decision-making influence: A) Input. B) Framing. C) Logic. D) Style. Show Answer Correct Answer: C) Logic. 21. The consumer decision making process begins when consumers: A) Recognize a need. B) Identify possible solutions. C) All the above. D) None of the above. Show Answer Correct Answer: A) Recognize a need. 22. Anyone taking a more active role in the process of exchange is called A) Producer. B) Marketer. C) Seller. D) Consumer. Show Answer Correct Answer: B) Marketer. 23. Includes all the actual and potential rival offerings and substitutes a buyer might consider. A) Competition. B) Marketing Environment. C) Earned Media. D) Marketing Channels. Show Answer Correct Answer: A) Competition. 24. What thing is not related to Promotion in traditional 4P? A) Sale Promotion. B) Store. C) Adverstising. D) Sale Force. Show Answer Correct Answer: B) Store. 25. The role of pharmacists includes: A) Only diagnosing diseases. B) Only selling OTC products. C) Checking drug interactions and explaining dosage. D) Approving surgical procedures. Show Answer Correct Answer: C) Checking drug interactions and explaining dosage. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10Class 12 Business Studies Chapter 11 Marketing Management Quiz 11 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books