This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 49 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 49 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. The stage of marketing process in which firm is required to closely monitor the movement of product is A) Production planning. B) Implementation and control. C) Market analysis. D) None of the above. Show Answer Correct Answer: B) Implementation and control. 2. What are the frameworks for environmental analysis in marketing? A) PESTLE and competitive analysis. B) SWOT and market research. C) 4Ps and 7Ps. D) None of the above. Show Answer Correct Answer: A) PESTLE and competitive analysis. 3. Marketing that utilizes Internet and online based technologies is known as ..... A) Relationship Marketing. B) Traditional Marketing. C) Digital Marketing. D) Cause Marketing. Show Answer Correct Answer: C) Digital Marketing. 4. In this type of Organizational Chart there is a chain of command. Where, a higher position, such as Top Management, is valued more. A) Modern Customer-oriented Organizational Chart. B) Traditional Organizational Chart. C) Team-based Organizational Chart. D) Divisional Organizational Chart. Show Answer Correct Answer: B) Traditional Organizational Chart. 5. Which of the following is NOT one of the elements in a modern marketing system? A) Competitors. B) Government. C) Regulators. D) Suppliers. Show Answer Correct Answer: C) Regulators. 6. Why is pricing significant for a business? A) ) It directly affects the company's profitability and market position. B) It reduces product quality. C) It limits customer satisfaction. D) None of the above. Show Answer Correct Answer: A) ) It directly affects the company's profitability and market position. 7. Discuss the importance of market segmentation in strategic marketing. A) Targeting all customer groups equally is the best approach. B) Market segmentation is irrelevant in strategic marketing. C) Tailoring offerings to meet customer needs is not necessary. D) Market segmentation is important in strategic marketing because it enables businesses to target specific customer groups effectively, tailor offerings to meet their needs, and gain a competitive edge. Show Answer Correct Answer: D) Market segmentation is important in strategic marketing because it enables businesses to target specific customer groups effectively, tailor offerings to meet their needs, and gain a competitive edge. 8. Customer equity is defined as: A) The total combined customer lifetime values of all the company's customers. B) The total combined supplier lifetime values of all the company's suppliers. C) The total combined stock value of all the company's warehouses. D) All of the above. Show Answer Correct Answer: B) The total combined supplier lifetime values of all the company's suppliers. 9. When McDonald's decided to begin offering healthier menu options by selling salads, fruit, and oatmeal in order to increase sales by attracting healthy conscious customers, they were making decisions that are a part of which marketing function? A) Promotion. B) Product/Service Management. C) Finance. D) Marketing Information Management. Show Answer Correct Answer: B) Product/Service Management. 10. What is Customer-perceived value? A) The actual product features and costs. B) Customer feedback on product performance. C) The customer's assessment of the benefits and costs of a marketing offer relative to a competitor's offer. D) The customer's evaluation of the company's sales tactics. Show Answer Correct Answer: C) The customer's assessment of the benefits and costs of a marketing offer relative to a competitor's offer. 11. In Appu Ghar, customers can visit a fairy kingdom, a pirate ship, or even a haunted house. Appu Ghar is marketing a(n) ..... A) Experience. B) Service. C) Product. D) Event. Show Answer Correct Answer: A) Experience. 12. The Promotion Mix is the specific blend of which primary tools for communicating customer value? A) Product, Price, Place, Promotion. B) Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing. C) Objectives, Strategies, Tactics, Controls. D) Needs, Wants, Demands, Exchanges. Show Answer Correct Answer: B) Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing. 13. Routine response consumer behavior is typical for: A) Cars. B) Computers. C) Milk and soft drinks. D) Real estate. Show Answer Correct Answer: C) Milk and soft drinks. 14. People come back to the business and make ongoing purchases. Who are they on the ladder of customer loyalty? A) The client. B) The supplier. C) The advocate. D) The prospect. Show Answer Correct Answer: A) The client. 15. When the market is run by a small number of firms that together control the majority of market share is known as A) Oligopoly. B) Duopoly. C) Oligopsony. D) Perfect competition. Show Answer Correct Answer: A) Oligopoly. 16. Brands may be used for creating awareness, this exemplifies what product performance? A) Rational. B) Functional. C) Critical. D) Tangible. Show Answer Correct Answer: A) Rational. 17. How can companies utilize social media for marketing purposes? A) Avoid analyzing data. B) Post irrelevant content. C) Create engaging content, interact with customers, run targeted ads, collaborate with influencers, analyze data. D) Ignore customer feedback. Show Answer Correct Answer: C) Create engaging content, interact with customers, run targeted ads, collaborate with influencers, analyze data. 18. Which is not a part of marketing mix A) Product. B) Planning. C) Price. D) Placement. Show Answer Correct Answer: B) Planning. 19. Branding helps in: A) Increasing product size. B) Eliminating distribution channels. C) Creating individuality and customer loyalty. D) Reducing product cost. Show Answer Correct Answer: C) Creating individuality and customer loyalty. 20. Car rental firms, hairdressers, and management consultants provide ..... A) Goods. B) Experiences. C) Events. D) Services. E) Information. Show Answer Correct Answer: D) Services. 21. Which type of advertisement is displayed on billboards? A) Print. B) Radio. C) Television. D) Hoarding. Show Answer Correct Answer: D) Hoarding. 22. A company divides its market based on age, income, and lifestyle. What type of segmentation is this? A) Psychographic segmentation. B) Behavioral segmentation. C) Demographic segmentation. D) Geographic segmentation. Show Answer Correct Answer: C) Demographic segmentation. 23. Select the explanation for merchandising-related discounts, Discounts given by manufacturers or retailers given to a company in the same trade A) Cash discounts. B) Quantity discounts. C) Trade discounts. D) Seasonal discounts. Show Answer Correct Answer: C) Trade discounts. 24. Apa yang dimaksud CRM ..... A) Customer Relationship Management. B) Corporate Relation Management. C) Client Relationship Manager. D) Customer Reaction Management. E) Customer Reflection Management. Show Answer Correct Answer: A) Customer Relationship Management. 25. Which stage has the highest advertisement A) Growth. B) Maturity. C) Decline. D) Introduction. Show Answer Correct Answer: D) Introduction. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books