This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 101 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 101 (17 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following a primary objective of a sales promotions? A) Stimulate market demand. B) Catch all marketing function. C) Improve product availability. D) All of the above. Show Answer Correct Answer: D) All of the above. 2. People in emerging countries are becoming increasingly health conscious and seeking healthy food choices. As a result, demand for healthy foods is rising steadily, creating an opportunity for marketers to exploit this ..... market. A) Demographic. B) Business. C) Need. D) Geographic. E) Service. Show Answer Correct Answer: A) Demographic. 3. Kllkl A) Hj. B) Jo. C) All the above. D) None of the above. Show Answer Correct Answer: B) Jo. 4. Marketers can facilitate and speed external communication among customers. This statement belong to A) New Company Capabilities. B) New Consumer Capabilities. C) Competitive Environment. D) None of the above. Show Answer Correct Answer: A) New Company Capabilities. 5. What is the impact of technology on consumer behavior? A) Technology significantly alters consumer behavior by increasing access to information and enabling personalized experiences. B) Consumers prefer traditional shopping methods over online options. C) Technology decreases the amount of information available to consumers. D) Technology has no effect on consumer behavior. Show Answer Correct Answer: A) Technology significantly alters consumer behavior by increasing access to information and enabling personalized experiences. 6. Marketing Mix is the most visible part of the marketing strategy of an organization. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 7. Decision regarding credit sale belongs to which type of Marketing mix? A) Price. B) Product. C) Physical Distribution. D) Promotion. Show Answer Correct Answer: A) Price. 8. Business enterprises were highly concerned with production issue is A) Production stage. B) Barter stage. C) Sales stage. D) None of the above. Show Answer Correct Answer: A) Production stage. 9. Demand is a general need that peole feel missing A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 10. Is a plan for determining which products a business will manufacture or stock. A) 4 p's. B) Product mix strategy. C) Promotional mix. D) Marketing. Show Answer Correct Answer: B) Product mix strategy. 11. What is the purpose of a usability test plan? A) To define unclear goals and objectives for testing. B) To define dear goals and objectives for testing. C) To define clear goals and objectives for testing. D) It brings people together, creating a sense of joy and nostalgia. Show Answer Correct Answer: C) To define clear goals and objectives for testing. 12. Which of external theft listed below involves stealing money or merchandise from a store using violence or threats? A) Shrinkage. B) Employee Theft. C) Shoplifting. D) Robbery. Show Answer Correct Answer: D) Robbery. 13. Why is Marketing Management important for businesses? A) Marketing Management is only about advertising campaigns. B) Marketing Management is irrelevant to customer satisfaction. C) Marketing Management focuses solely on product development. D) Marketing Management is important for businesses because it aligns products with customer needs, optimizes resource use, and drives sales growth. Show Answer Correct Answer: D) Marketing Management is important for businesses because it aligns products with customer needs, optimizes resource use, and drives sales growth. 14. Identify the type of promotional media based on the example below:T-shirts or Car advertising the business A) Print Media. B) Broadcast Media. C) Online Media. D) Specialty Media. Show Answer Correct Answer: D) Specialty Media. 15. With which element is exchange mechanism related? A) Publicity. B) Marketing. C) Advertising. D) Branding. Show Answer Correct Answer: B) Marketing. 16. Define channels of distribution and their importance. A) Channels of distribution only refer to online sales. B) Channels of distribution are solely about pricing strategies. C) They are irrelevant in modern marketing strategies. D) Channels of distribution are pathways for goods and services from producers to consumers, crucial for enhancing availability and market reach. Show Answer Correct Answer: D) Channels of distribution are pathways for goods and services from producers to consumers, crucial for enhancing availability and market reach. 17. What is an external factor that affects the business cycle? A) Money Supply. B) Climatic Changes. C) Aggregate Demand. D) Inventory Levels. Show Answer Correct Answer: B) Climatic Changes. ← PreviousRelated QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books