This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 100 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 100 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. "Pestle Framework" belongs to which component of marketing environment? A) Internal. B) Micro. C) Macro. D) Product environment. Show Answer Correct Answer: C) Macro. 2. 9 Full form of OTC is ..... A) Over the counter. B) Over the customer. C) Over the capital. D) None. Show Answer Correct Answer: A) Over the counter. 3. IT DESCRIBES THE NET PRESENT VALUE OF THE STREAM OF FUTURE PROFITS EXPECTED OVER THE CUSTOMER'S LIFETIME PURCHASES. A) PROFITABLE CUSTOMER. B) CUSTOMER PROFITABILITY ANALYSIS. C) ABC ACCOUNTING. D) CUSTOMER LIFETIME VALUE. Show Answer Correct Answer: D) CUSTOMER LIFETIME VALUE. 4. Third factor of Marketing Mix is- A) Size of product. B) Place & distribution of product. C) Production of goods. D) Consumer. Show Answer Correct Answer: B) Place & distribution of product. 5. Marketing plans help marketers understand past decisions and outcomes better so that they can avoid ..... A) Repeating past mistakes. B) Writing new marketing plans. C) Explaining problems to management. D) Losing market share. Show Answer Correct Answer: A) Repeating past mistakes. 6. Which among the options is NOT a Marketing activity. A) Product. B) Production. C) Distribution. D) Pricing. Show Answer Correct Answer: B) Production. 7. How do marketing managers measure the effectiveness of their strategies? A) By analyzing KPIs, customer feedback, and using analytics tools. B) By increasing the marketing budget without evaluation. C) By focusing solely on social media presence. D) By conducting random surveys without analysis. Show Answer Correct Answer: A) By analyzing KPIs, customer feedback, and using analytics tools. 8. The segmentation technique where an organization's target market is segmented based on variables such as age, gender, education, income, etc. is called ..... segmentation. A) Demographic. B) Behavioural. C) Psychographic. D) Geographic. Show Answer Correct Answer: A) Demographic. 9. What are the advantages of using television as an advertising medium? A) Limited creativity, low brand recall, lack of audience targeting, declining viewership. B) Limited reach, lack of engagement, outdated medium, high production cost. C) Low cost, easy to produce, interactive content, target specific audience. D) Wide reach, visual and audio stimulation, creative storytelling, brand awareness. Show Answer Correct Answer: D) Wide reach, visual and audio stimulation, creative storytelling, brand awareness. 10. How can businesses effectively target their audience? A) Conduct market research, segment the audience, and tailor marketing strategies. B) Increase prices without justification. C) Ignore customer feedback and preferences. D) Focus solely on social media marketing. Show Answer Correct Answer: A) Conduct market research, segment the audience, and tailor marketing strategies. 11. Which of the following best describes the core concept of marketing? A) Maximizing profits. B) Advertising effectively. C) Creating products. D) Understanding customer needs. Show Answer Correct Answer: D) Understanding customer needs. 12. Which of the following is a true statement about the growth stage of the product life cycle: A) Costs go up. B) Competitors arrive on the scene. C) It's the longest-lasting stage of the product life cycle. D) Sales increase very slowly. Show Answer Correct Answer: B) Competitors arrive on the scene. 13. What are the key components of the macro environment? A) Cultural, Historical, Legal. B) Biological, Geographical, Psychological. C) Financial, Ethical, Technological. D) Economic, Political, Social, Technological, Environmental. Show Answer Correct Answer: D) Economic, Political, Social, Technological, Environmental. 14. Which of the following is not a characteristic of a marketing audit? A) Comprehensiveness. B) Systematic. C) Independent. D) Periodic. E) Responsiveness. Show Answer Correct Answer: E) Responsiveness. 15. Identify the value of the variable in the following equation 4(x/2)=16 A) 2. B) 4. C) 8. D) 16. Show Answer Correct Answer: C) 8. 16. Many people want a Mercedes, only a few are able to buy. This is an example of ..... . A) Need. B) Want. C) Demand. D) Status. Show Answer Correct Answer: C) Demand. 17. Point of view that stresses upon Customer Welfare? A) Production. B) Product. C) Marketing. D) Societal Marketing. Show Answer Correct Answer: D) Societal Marketing. 18. Where should employee expectations be detailed? A) In the employee handbook. B) On a DVD. C) On a flyer. D) In an email. Show Answer Correct Answer: A) In the employee handbook. 19. Mountain Dew uses the tagline 'Darr ke aage jeet hai' to connect with which kind of segmentation? A) Geographic. B) Behavioral. C) Psychographic. D) Demographic. Show Answer Correct Answer: C) Psychographic. 20. What does the term 'value proposition' refer to? A) The distribution channels for a product. B) The price of a product. C) The marketing strategy used. D) A set of benefits satisfying customer needs. Show Answer Correct Answer: D) A set of benefits satisfying customer needs. 21. What is the significance of customer feedback in consumer behavior analysis? A) Customer feedback is primarily used for financial analysis. B) Customer feedback is only useful for marketing strategies. C) Customer feedback is crucial for understanding consumer preferences and improving products and services. D) Customer feedback has no impact on product development. Show Answer Correct Answer: C) Customer feedback is crucial for understanding consumer preferences and improving products and services. 22. Advertising is a useful expenditure as it increases the reach, brings down the unit cost of production and adds to the growth of the economy. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 23. What is the main purpose of marketing management? A) To manage employee relationships. B) To increase production output. C) To satisfy customer needs and wants effectively and efficiently. D) To reduce product prices. Show Answer Correct Answer: C) To satisfy customer needs and wants effectively and efficiently. 24. What role do marketing intermediaries play in the marketing system? A) They facilitate the exchange of products from competitors. B) They provide resources to the company. C) They help the company understand customer needs. D) They assist in distributing products from the company to customers. Show Answer Correct Answer: D) They assist in distributing products from the company to customers. 25. The results of descriptive research are often ..... A) Qualitative. B) Vague. C) Unreliable. D) Quantitative. Show Answer Correct Answer: D) Quantitative. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books