This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 99 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 99 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. What is the purpose of radio advertising? A) To reach a wide audience. B) To provide visual content. C) To target specific demographics. D) To display large images. Show Answer Correct Answer: A) To reach a wide audience. 2. Which segmentation base is most likely used by a company that offers high-quality, vegan skincare products targeting eco-conscious individuals? A) Geographic segmentation. B) Demographic segmentation. C) Behavioral segmentation. D) Psychographic segmentation. Show Answer Correct Answer: D) Psychographic segmentation. 3. What is the central goal of marketing management? A) Maximizing short-term profits. B) Creating customer value and satisfaction. C) Minimizing production costs. D) Controlling internal operations. Show Answer Correct Answer: B) Creating customer value and satisfaction. 4. Which of the following is also referred to as Markup Pricing A) Cost Price. B) Cost Plus Pricing. C) Marginal Pricing. D) Discount Pricing. Show Answer Correct Answer: B) Cost Plus Pricing. 5. Which of the following is not part of the marketing concept? A) Customer needs. B) Integrated marketing. C) Profits through customer satisfaction. D) Profits through sales volume. Show Answer Correct Answer: D) Profits through sales volume. 6. Aini and Khalid decide to consult their parents and relatives on the choice of contractors to use in renovating their house. What stage of the consumer decision making process is this? A) Post purchase decision. B) Evaluation of alternatives. C) Problem recognition. D) Information search. Show Answer Correct Answer: B) Evaluation of alternatives. 7. What are the benefits of content marketing? A) Lower production costs. B) The benefits of content marketing include increased brand awareness, improved customer engagement, enhanced SEO, and higher conversion rates. C) Reduced website traffic. D) Increased employee turnover. Show Answer Correct Answer: B) The benefits of content marketing include increased brand awareness, improved customer engagement, enhanced SEO, and higher conversion rates. 8. What is the primary focus of Buzz Marketing? A) Utilizing social media platforms. B) Maximizing advertising budgets. C) Creating long-term marketing strategies. D) Leveraging word-of-mouth potential. Show Answer Correct Answer: D) Leveraging word-of-mouth potential. 9. Marketing is both an "art" and a "science" there is constant tension between the formulated side of marketing and the ..... side. A) Creative. B) Management. C) Selling. D) Behavior. Show Answer Correct Answer: A) Creative. 10. Which marketing management philosophy focuses on continuous product improvements? A) Production concept. B) Product concept. C) Selling concept. D) Societal marketing concept. Show Answer Correct Answer: B) Product concept. 11. Environmental Issues:The people expertise is categorized in ..... A) Education, training and employment. B) Demographic. C) Technological and product innovation. D) Political. Show Answer Correct Answer: A) Education, training and employment. 12. What is a significant problem faced by marketing management in India? A) Overabundance of marketing strategies. B) Excessive marketing research. C) Lack of trained marketing personnel. D) High consumer demand. Show Answer Correct Answer: C) Lack of trained marketing personnel. 13. Which of the following is an example of exploratory research? A) Case study. B) Test marketing. C) Survey. D) Pilot study. Show Answer Correct Answer: D) Pilot study. 14. Which of the following is responsible for analyzing an organization's marketing campaigns? A) Marketing Generalist. B) Web Producer. C) Marketing Analyst. D) Advertising Coordinator. Show Answer Correct Answer: C) Marketing Analyst. 15. What tool helps businesses analyze internal and external factors? A) CRM. B) STP. C) SWOT Analysis. D) SEO. Show Answer Correct Answer: C) SWOT Analysis. 16. J.D. Power and Associates ranked Jaguar highest in customer satisfaction with dealer service among luxury automotives. A) Production. B) Sales. C) Market. D) Societal. Show Answer Correct Answer: C) Market. 17. Define Promotion A) Any from of communication a business or organization uses to inform, persuade, or remind. B) The number of different product lines a manufactures or sells. C) The process of creating, growing, and manufacturing. D) None of the above. Show Answer Correct Answer: A) Any from of communication a business or organization uses to inform, persuade, or remind. 18. This concept holds that the consumer will favor products that are available and highly affordable. A) Product concept. B) Production Concept. C) Sales Concept. D) Marketing concept. Show Answer Correct Answer: B) Production Concept. 19. Instead of a product-centred "make and sell" philosophy, ..... is a customer-centered "sense and respond" philosophy A) Marketing concept. B) Sales concept. C) Product concept. D) Production concept. Show Answer Correct Answer: A) Marketing concept. 20. What is meant by 'Bargaining Power of Buyer'? A) The ability of buyers to influence prices and terms. B) The strength of suppliers in negotiations. C) The level of competition among buyers. D) The impact of buyer demographics on marketing. Show Answer Correct Answer: A) The ability of buyers to influence prices and terms. 21. Which of the following is an example of psychographic segmentation? A) Dividing consumers based on age and gender. B) Segregating customers based on their purchasing habits. C) Grouping consumers based on their personality traits and values. D) Categorizing customers based on their geographic location. Show Answer Correct Answer: C) Grouping consumers based on their personality traits and values. 22. Mark True or False next to each scenario below to indicate if it is employee theft or not.An employee takes $ 20 from the cash register and returns it next week A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 23. Who is called as the father of modern marketing? A) MC Dalton. B) Philip Kotler. C) MC Grew. D) Edwin Mathew. Show Answer Correct Answer: B) Philip Kotler. 24. Which section of the marketing plan defines the specific and measurable goals the marketing efforts are intended to achieve? A) Marketing Objectives. B) Target Markets. C) Marketing Mix Strategies. D) Budget and Controls. Show Answer Correct Answer: A) Marketing Objectives. 25. The of a product mix refers to how many variants are offered of each product in the line. A) Width. B) Depth. C) Length. D) Consistency. Show Answer Correct Answer: B) Depth. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books