This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 98 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 98 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. The customer focused philosophy is known as the ..... concept. A) Production. B) Product. C) Selling. D) Marketing. Show Answer Correct Answer: D) Marketing. 2. Under which of the following importance is given to consumer's satisfaction? A) Marketing. B) Selling. C) Selling and Production. D) Production. Show Answer Correct Answer: A) Marketing. 3. It is a job, an occupation that is undertaken for a major period of a person's life. A) Career. B) Title. C) Opportunity. D) Designation. Show Answer Correct Answer: A) Career. 4. Samsung is the leading manufacturer of electronic goods across the globe, it is planning to introduce a high-end smart TV in the asian market and is anticipating moderate demand for it.BAsedon these assumptions, it fixed the price of TV at $ 1500 per TV.Which of the following factors affected the price of a TV? A) Utility and demand. B) Product cost. C) Extent of competition in the market. D) None of the above. Show Answer Correct Answer: A) Utility and demand. 5. Toothpaste brands such as Crest and Colgate offer three main lines of products to target kids, adults, and older consumers. What factor is this segmentation based on? A) Gender. B) Age. C) Income. D) Social class. Show Answer Correct Answer: B) Age. 6. ALSO KNOWN AS B2B MARKET A) CONSUMER MARKET. B) BUSINESS MARKET. C) GOVERNMENT MARKET. D) INTERNATIONAL MARKET. Show Answer Correct Answer: B) BUSINESS MARKET. 7. A product that needs a lot of money to buy is called A) Expensive Goods. B) Capital Goods. C) Big Product. D) Rare Product. Show Answer Correct Answer: B) Capital Goods. 8. Which of the following is not a major product and service decision? A) Product line decisions. B) Product mix decisions. C) Individual product decisions. D) Break-even decisions. Show Answer Correct Answer: D) Break-even decisions. 9. Reliance Dairy Products Ltd. has started the business of making milk. The product is initially marketed in Chennai. They decided to put a hologram on the packet to ensure that product is not tampered with.Which type of decision is taken under one of the element of marketing mix? A) Branding. B) Packaging. C) Labelling. D) Place. Show Answer Correct Answer: C) Labelling. 10. ..... guides the development of advertisements and personal sales presentations. A) AIEA. B) AIBA. C) AICA. D) AIDA. Show Answer Correct Answer: D) AIDA. 11. Which of the following is an example of an industrial good? A) Shoes for personal use. B) Oil for manufacturing soap. C) Groceries. D) Toiletries. Show Answer Correct Answer: B) Oil for manufacturing soap. 12. A cluster of closely related goods and services that center around a specific consumption activity: A) Metamediary. B) Metamarket. C) Market. D) Marketspace. Show Answer Correct Answer: B) Metamarket. 13. Outbound marketing primarily includes which method? A) Organic content-based strategies. B) Radio, TV, newspaper advertisements. C) SEM and blogging. D) AI-driven consumer mapping. Show Answer Correct Answer: B) Radio, TV, newspaper advertisements. 14. What is the role of labelling in packing? A) To decrease product quality. B) To increase production costs. C) To provide essential information about the product and its usage. D) None of the above. Show Answer Correct Answer: C) To provide essential information about the product and its usage. 15. Which one of the following philosophies would best-fit or be best to use when "Supply exceeds demand" ? A) Marketing Philosophy. B) Production Philosophy. C) Selling Philosophy. D) Product Philosophy. Show Answer Correct Answer: C) Selling Philosophy. 16. Why is segmentation important in marketing? A) Segmentation is not important in marketing. B) Segmentation leads to increased competition. C) Segmentation does not help in understanding customer needs. D) Segmentation helps target specific customer groups with tailored strategies. Show Answer Correct Answer: D) Segmentation helps target specific customer groups with tailored strategies. 17. Rob decides that he really can't know if Patrick will help him unless he asks, so he decides to do so. Which step of the seven-step problem-solving method does this situation illustrate? A) Evaluate the solution. B) Select and implement a solution. C) Define the problem. D) Determine possible solutions. Show Answer Correct Answer: B) Select and implement a solution. 18. What is a key benefit of using social media for digital marketing? A) Increased audience reach and engagement. B) Decreased brand visibility. C) Higher advertising costs. D) Limited content sharing. Show Answer Correct Answer: A) Increased audience reach and engagement. 19. Businesses spend most of their advertising rupees on business-to-business markets. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 20. Testing before launching a product is known as ..... A) Test marketing. B) Concept testing. C) Acid test. D) Market test. Show Answer Correct Answer: D) Market test. 21. Berikut ini yang bukan termasuk Types of Entities Marketed A) Services. B) Event. C) Music. D) Experiences. Show Answer Correct Answer: C) Music. 22. What are the pillars of Marketing A) Segmentation. B) Positioning. C) Differentiation. D) All of the above. Show Answer Correct Answer: D) All of the above. 23. In which year did Dr. Philip Kotler provide his definition of marketing as referenced in the document? A) 2000. B) 2010. C) 2020. D) 1995. Show Answer Correct Answer: B) 2010. 24. What types of skills are extremely important for an applicant to use effectively during an employment interview? A) Occupational. B) Communication. C) Management. D) Educational. Show Answer Correct Answer: B) Communication. 25. Which marketing concept emphasizes understanding consumer needs and preferences? A) Transactional Marketing. B) Relationship Marketing. C) Strategic Marketing. D) Product Marketing. Show Answer Correct Answer: B) Relationship Marketing. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books