This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 97 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 97 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. The term 'market' may be understood in which of the following context? A) Geographical area coverd. B) Types of buyers. C) Quality of goods transacted. D) All of the above. Show Answer Correct Answer: D) All of the above. 2. What term describes the process by which individuals search for, select, purchase, use, and dispose of goods and services to satisfy their needs and desires? A) Market analysis. B) Consumer behavior. C) Product differentiation. D) Supply and demand. Show Answer Correct Answer: B) Consumer behavior. 3. SBU has which of the characteristics A) All of these. B) It is a single business, or a collection of related businesses, that can be planned separately from the rest of the company. C) It has its own set of competitors. D) It has a manager responsible for strategic planning and profit performance, who controls mostof the factors affecting profit. Show Answer Correct Answer: A) All of these. 4. What is a key consideration when selecting a logo? A) It should match competitors' logos. B) It should be distinctive and represent the brand's values. C) It should be complex and detailed. D) None of the above. Show Answer Correct Answer: B) It should be distinctive and represent the brand's values. 5. Which operational decision is likely for the 'Place' strategy policy? A) Add, change, or drop colors, styles, and/or sizes. B) Offer short-term introductory price "deals". C) In market areas where sales potential is not achieved, add new retail outlets. D) Increase use of local newspaper print ads. Show Answer Correct Answer: C) In market areas where sales potential is not achieved, add new retail outlets. 6. Identify the factor based on the given explanation.As supply increases, prices should decrease, if demand increases, prices should increase and vice versa A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: B) Supply & Demand. 7. An enterprise extends facilities like free hone delivery, free credits, free two services and extended period of warranty. Under which marketing function all these can be categorized? A) Gathering information. B) Standardisation. C) Market analysis. D) Customer support. Show Answer Correct Answer: D) Customer support. 8. What is the significance of customer engagement in marketing? A) It builds long-term relationships. B) It is not important. C) It only applies to B2B. D) None of the above. Show Answer Correct Answer: A) It builds long-term relationships. 9. Non-durable goods are: A) Long-lasting. B) Used frequently and consumed quickly. C) Always intangible. D) Only industrial goods. Show Answer Correct Answer: B) Used frequently and consumed quickly. 10. Car dealers emphasize personal contact with their customers in order to better determine and respond to customer needs and wants. This is an example of which marketing function? A) Product/service management. B) Marketing information management. C) Selling. D) Distribution. Show Answer Correct Answer: C) Selling. 11. How do cultural influences affect consumer consumption patterns? A) They have no impact on consumer preferences. B) They dictate the legal regulations for product usage. C) They shape the values and norms that guide consumer behavior. D) They are irrelevant in a globalized market.TagsDOK Level 2:Skill/Concept. Show Answer Correct Answer: C) They shape the values and norms that guide consumer behavior. 12. A company that chooses to target several market segments and designs separate offers for each is using a(n): A) Undifferentiated marketing strategy. B) Concentrated marketing strategy. C) Differentiated marketing strategy. D) Micromarketing strategy. Show Answer Correct Answer: C) Differentiated marketing strategy. 13. Why is marketing management considered crucial for businesses? A) It solely focuses on product development. B) It helps organizations understand and meet customer needs profitably. C) It primarily involves financial planning and budgeting. D) It is only relevant for large corporations. Show Answer Correct Answer: B) It helps organizations understand and meet customer needs profitably. 14. Competitive advantage is not important in any business. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 15. Which matrix is used in pharma product portfolio analysis? A) GE Matrix. B) Ansoff Matrix. C) BCG Matrix. D) PESTLE Matrix. Show Answer Correct Answer: C) BCG Matrix. 16. Describe the concept of competitive advantage in marketing. A) Competitive advantage is irrelevant in marketing. B) Competitive advantage is when a company copies its competitors' strategies. C) Competitive advantage in marketing is the unique strengths or strategies that set a company apart from competitors and allow it to outperform them in the market. D) Competitive advantage is solely based on pricing. Show Answer Correct Answer: C) Competitive advantage in marketing is the unique strengths or strategies that set a company apart from competitors and allow it to outperform them in the market. 17. Brand equity is believed to give better pricing and thereby a better revenue to a company. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 18. Which factor is considered a macroenvironmental factor? A) Company culture. B) Competitor pricing strategies. C) Economic conditions. D) Customer service policies. Show Answer Correct Answer: C) Economic conditions. 19. With the onset of the thought of producing a thing the process of ..... starts A) Marketing. B) Buying. C) Selling. D) Producing. Show Answer Correct Answer: A) Marketing. 20. What is the significance of understanding the marketing environment? A) It helps in opportunity identification. B) It ensures product quality. C) It reduces marketing costs. D) It increases brand loyalty. Show Answer Correct Answer: A) It helps in opportunity identification. 21. What is market segmentation and its types? A) Consumer, business, and international markets. B) Product, price, place, promotion. C) None of the above. D) All of the above. Show Answer Correct Answer: A) Consumer, business, and international markets. 22. Which of the following marketing strategies is more representative of B2C marketing communication? A) Mass communication. B) Rational Appeal. C) Account based marketing. D) Niche Communication. Show Answer Correct Answer: A) Mass communication. 23. These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited A) Niche. B) Hold. C) Harvest. D) Divest. Show Answer Correct Answer: A) Niche. 24. Calculate inventory shrinkage given the following physical and perpetual inventory information:Physical inventory as of January 1-$ 3, 000; Purchases January-March-$ 7, 500; Sales January-March-$ 6, 500; Markdown Physical inventory as of March 31-$ 3, 400 A) $ 400. B) $ 450. C) $ 500. D) $ 550. Show Answer Correct Answer: A) $ 400. 25. What is the process of New Product Development (NPD)? A) Idea generation, screening, commercialization. B) Market research, advertising, sales. C) Product launch, feedback, revision. D) None of the above. Show Answer Correct Answer: A) Idea generation, screening, commercialization. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books