This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 96 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 96 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Sunita took her niece, Aishwarya for shopping to 'Benetton' to buy her a dress on the occasion of her birthday. She was delighted when on payment for the dress she got a discount voucher to get 20% off for a meal of Rs. 500 or above at a famous eating joint.Identify the technique of sales promotion used by the company in the above situation. A) Rebate. B) Discount. C) Usable Benefit. D) Lucky Draw. Show Answer Correct Answer: C) Usable Benefit. 2. Consumer attitudes is an important ..... factor. A) Economical. B) Social. C) Political. D) Legal. Show Answer Correct Answer: B) Social. 3. Berikut ini termasuk lingkungan makro di dalam lingkungan bisnis, kecuali ..... A) Ekonomi. B) Politik. C) Sosial. D) Owner. E) Budaya. Show Answer Correct Answer: D) Owner. 4. Which one of the following is not a 4 P's of marketing? A) Public. B) Promotion. C) Price. D) Place. Show Answer Correct Answer: A) Public. 5. Select an appropriate definition of 'Want'. A) More consumer Needs. B) Needs backed by buying power. C) Needs directed to the product. D) Basic human requirements. Show Answer Correct Answer: C) Needs directed to the product. 6. What is an example of a Direct Investment? A) To setup a new manufacturing plant. B) To buy Property. C) To buy a new car. D) To get loan from the bank. Show Answer Correct Answer: A) To setup a new manufacturing plant. 7. Cable TV companies charge a fee to its users based on the time for which they will pay in advance. This is an example of: A) Subscription fee. B) Licensing. C) Advertising. D) Mass market. Show Answer Correct Answer: A) Subscription fee. 8. Which key component of the marketing plan is essential for monitoring the effectiveness of each marketing activity? A) Marketing Objectives. B) Target Markets. C) Budget and Controls (Tracking and Evaluation). D) Summary and Introduction. Show Answer Correct Answer: C) Budget and Controls (Tracking and Evaluation). 9. What characterizes an 'Available Market'? A) Consumers who are aware of the product but do not buy it. B) Consumers who have the capacity and interest to buy the product. C) Consumers who have purchased the product in the past. D) Consumers who are indifferent to the product. Show Answer Correct Answer: B) Consumers who have the capacity and interest to buy the product. 10. What does the integrated marketing function primarily focus on? A) Cost reduction. B) Maximizing production. C) Sales quotas. D) Consumer-oriented strategies. Show Answer Correct Answer: D) Consumer-oriented strategies. 11. What is the importance of market research in marketing? A) Market research is only useful for large corporations. B) Market research is crucial for understanding consumer behavior and market dynamics, leading to better marketing strategies. C) Market research focuses solely on product pricing. D) Market research eliminates the need for marketing strategies. Show Answer Correct Answer: B) Market research is crucial for understanding consumer behavior and market dynamics, leading to better marketing strategies. 12. Which of the following actions is most likely to contribute to the creation of a safe business environment: A) Running extension cords across main walkways in a business. B) Salting icy patches on the sidewalk outside the business entrance. C) Storing inventory in stairwells and in front of emergency exits. D) Keeping file drawers in high traffic areas open throughout the day. Show Answer Correct Answer: B) Salting icy patches on the sidewalk outside the business entrance. 13. Which of the following is the basic purpose of a company's promotional mix: A) To provide all product informatoin. B) To influence consumers to purchase. C) To list the company's products. D) To reduce competitor's sales. Show Answer Correct Answer: B) To influence consumers to purchase. 14. Tahapan-tahapan proses perjalanan hidup produk mulai dari peluncuran awal (soft launching), peluncuran resmi (grand launching), perubahan dari target awal, lalu mulai berkompetisi dengan produk-produk yang sejenis, hingga melewati persaingan dan kompetisi produk memiliki tingkat penerimaan/ penjualan/ distribusi yang luas dan tersebar. A) Product life cycle. B) Digital Marketing. C) Marketing Strategy. D) Business Plan. Show Answer Correct Answer: A) Product life cycle. 15. Which of the following includes selling products with the help of machines, it is installed in public or even in private places? A) Direct sales. B) Direct marketing. C) Automatic vending. D) Sales marketing. Show Answer Correct Answer: C) Automatic vending. 16. Which of the following best describes a product mix? A) A single product offered by a company. B) The variety of brands a company sells. C) The complete set of all products a company offers. D) Different variations of the same product. Show Answer Correct Answer: C) The complete set of all products a company offers. 17. A company segments its market based on purchase frequency, brand loyalty, and usage rate. This is an example of: A) Psychographic Segmentation. B) Behavioral Segmentation. C) Demographic Segmentation. D) Geographic Segmentation. Show Answer Correct Answer: B) Behavioral Segmentation. 18. Identify the factor based on the given explanation.As competition increases, the price will decrease and vice versa A) Cost & Expenses. B) Supply & Demand. C) Consumer Perception. D) Competition. E) Government. Show Answer Correct Answer: D) Competition. 19. What is the role of marketing research in developing customer insights? A) It provides data for decision making. B) It is not useful. C) It complicates the process. D) None of the above. Show Answer Correct Answer: A) It provides data for decision making. 20. Berikut adalah keuntungan dari pemanfaatan Digital Marketing, KECUALI? A) Harga lebih mahal namun efektif. B) Jangkauan yang luas. C) Kemudahan evaluasi. D) Kecepatan penyebaran informasi. Show Answer Correct Answer: A) Harga lebih mahal namun efektif. 21. Which type of market involves direct selling to end consumers? A) Wholesale market. B) Consumer market. C) Industrial market. D) Global market. Show Answer Correct Answer: B) Consumer market. 22. Which utility is created by converting raw materials into final products? A) Place Utility. B) Form Utility. C) Person Utility. D) Time Utility. Show Answer Correct Answer: B) Form Utility. 23. Value based pricing considers: A) Cost of production. B) Customers sentiments. C) Demand. D) Competition. Show Answer Correct Answer: B) Customers sentiments. 24. From the following, which is not an element of brand identity: A) Brand name. B) Slogans. C) Packaging. D) Labelling. Show Answer Correct Answer: D) Labelling. 25. Factors to be considered for pricing A) Total cost of the product. B) Demand for the product. C) Competitor's pricing policy for the product. D) All of the above. Show Answer Correct Answer: D) All of the above. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books