This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 95 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 95 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Manfaat segmentasi pasar, kecuali ..... A) Menemukan peluang baru. B) Strategi pemasaran terarah. C) Mengetahui laba perusahaan. D) Pasar lebih mudah dibedakan. Show Answer Correct Answer: C) Mengetahui laba perusahaan. 2. Berikut yang bukan penyesuaian harga ..... A) Penetapan Harga Demografis. B) Diskriminasi Harga. C) Harga Diskon & Insentif untuk penyalur. D) Penetapan Harga Promosi. Show Answer Correct Answer: A) Penetapan Harga Demografis. 3. What does 'promotion' NOT include? A) Advertising. B) Publicity. C) Distribution. D) Personal selling. Show Answer Correct Answer: C) Distribution. 4. "Tasty Ltd." hosted a gala event and involved all of them to raise funds for a few local NGO's. The company also asked its fans and customers to send songs and poetry conveying their impression about "Tasty Ltd. Products. "Identify the tool of promotion in given lines. A) Advertisement. B) Promotion. C) Advertisement. D) Public Relations. Show Answer Correct Answer: D) Public Relations. 5. Identify the level of product which focuses on additional features, benefits or other related services that differentiate the product from its competitors? A) Augmented product. B) Potential product. C) Core product. D) Generic product. Show Answer Correct Answer: A) Augmented product. 6. Direct marketing through catalogs and direct mailers is still the primary method used by marketing professionals. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 7. Which of the following is an internal factor influencing pricing? A) Cost of production. B) Economic conditions. C) Competitor pricing. D) None of the above. Show Answer Correct Answer: A) Cost of production. 8. Identify the type of promotional media based on the example below:Television or Radio commercial A) Print Media. B) Broadcast Media. C) Online Media. D) Specialty Media. Show Answer Correct Answer: B) Broadcast Media. 9. What marketing function involves designing and improving products to meet customer needs and preferences? A) Promotion. B) Pricing. C) Product development. D) Distribution. Show Answer Correct Answer: C) Product development. 10. Which of the following is a part of the Marketing Mix (4Ps)? A) People. B) Product. C) Profit. D) Process. Show Answer Correct Answer: B) Product. 11. The principle of ..... implies that communicators can use their good image to reduce some negative feelings toward a brand but in the process might lose some esteem with the audience. A) Conformity. B) Congruity. C) Confidence. D) Credibility. Show Answer Correct Answer: B) Congruity. 12. Value-added services' means ..... A) Better value at a premium. B) Costlier services. C) Additional services. D) Better value at a discount. Show Answer Correct Answer: C) Additional services. 13. When a customer buys a frequently purchased, inexpensive item, this kind of buying behavior can be categorized as A) Extended decision making. B) Routine response. C) Limited decision making. D) Impulse buying. Show Answer Correct Answer: B) Routine response. 14. Syarat segmentasi yang efektif ..... A) Bisa Dilihat. B) Bisa Dikenali. C) Bisa Diukur. D) Memiliki Persamaan. Show Answer Correct Answer: C) Bisa Diukur. 15. DEVELOPING THE WRONG MARKETING STRATEGIES OVER TIME REQUIRES A BLEND OF DISCIPLINE AND FLEXIBILITY. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 16. A customer-oriented marketing approach focuses on: A) Producing more. B) Selling more. C) Customer satisfaction. D) Reducing labour cost. Show Answer Correct Answer: C) Customer satisfaction. 17. Downward line stretching means: A) Adding high-priced variants. B) Deleting unprofitable products. C) Adding lower-priced items to existing line. D) Adding both high & low priced products. Show Answer Correct Answer: C) Adding lower-priced items to existing line. 18. A customer walks into a retail store looking for a specific product but is unable to find it on the shelves. What is the most appropriate action for the sales associate to take? A) Politely inform the customer that the product is out of stock and offer alternatives. B) Ignore the customer and continue with other tasks. C) Ask the customer to check back later for the product availability. D) Suggest the customer visit a competitor's store. Show Answer Correct Answer: A) Politely inform the customer that the product is out of stock and offer alternatives. 19. "Cash cows" in BCG Matrix are characterized by: A) Low growth, low share. B) High growth, low share. C) High growth, high share. D) Low growth, high share. Show Answer Correct Answer: D) Low growth, high share. 20. What factors cause customers to switch services? A) High prices. B) Availability of services. C) Brand loyalty. D) Promotional programs. Show Answer Correct Answer: A) High prices. 21. An integrated promotional mix is important to marketers because it ensures that: A) All product prices are competitive. B) All departments have separate communication messages. C) All communication channels deliver a clear, consistent, and compelling brand message. D) The company only uses one promotional tool. Show Answer Correct Answer: C) All communication channels deliver a clear, consistent, and compelling brand message. 22. Questions having two options for the answers are called as A) Dichotomous Questions. B) Likert Questions. C) Open Ended. D) Not Any. Show Answer Correct Answer: A) Dichotomous Questions. 23. What are the roles of customer loyalty? A) Retaining customers easier. B) Getting more customer referrals. C) Providing great reviews on social media. D) All of the above. Show Answer Correct Answer: D) All of the above. 24. The way employees treat customers affects the business's: A) Cost. B) Capital. C) Inventory. D) Image. Show Answer Correct Answer: D) Image. 25. The process of planning, organising, implementing, and controlling marketing activities to facilitate exchanges effectively and efficiently is known as? A) Marketing Management. B) Marketing Mix. C) Marketing Orientation. D) Marketing Process. Show Answer Correct Answer: A) Marketing Management. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books