This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 94 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 94 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Mark True or False next to each scenario below to indicate if it is employee theft or not.An employee takes paper, pens, and a calculator to use in their college class A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 2. Marketing is creating and ..... customer value A) Production. B) Capturing. C) Delivering. D) Selling. Show Answer Correct Answer: B) Capturing. 3. Which promotional tool involves direct communication between a salesperson and a potential customer? A) Sales promotion. B) Personal selling. C) Public relations. D) Advertising. Show Answer Correct Answer: B) Personal selling. 4. Which of the following statements is true about a "narrow" product mix? A) It involves offering a large variety of unrelated products. B) It has fewer product lines with limited variations. C) It emphasizes deep variations within each product line. D) It focuses on maintaining consistency across all products. Show Answer Correct Answer: B) It has fewer product lines with limited variations. 5. Department that handles recruitment, hiring and firing, training and other employee matters. They maintain policies, plans, and procedures for the effective management of employees A) Supervisory-level management. B) Human Resources. C) Middle management. D) Vertical Organization. Show Answer Correct Answer: B) Human Resources. 6. Identify an advantage of a partnership. A) There are two or more owners, the partners share in the costs, decisions, and responsibility. B) Money is easily raised by shareholders although most decisions are made by the board of directors. C) Run like a partnership and a corporation limited the responsibility of the partners. D) One owner who makes all of the business decisions. Show Answer Correct Answer: A) There are two or more owners, the partners share in the costs, decisions, and responsibility. 7. Which of the following is a benefit of direct marketing? A) Help you build relationships with customers. B) Test the appeal of your product or service. C) Provide customers with compelling content they can share with potential customers. D) All of the above. Show Answer Correct Answer: D) All of the above. 8. A marketer of LED televisions with 10% market share wants to increase it to 20% in 2 years. What should be included in their marketing plan? A) Increasing production and promoting products. B) Reducing product quality. C) Ignoring market trends. D) Avoiding customer feedback. Show Answer Correct Answer: A) Increasing production and promoting products. 9. Which of the following is not an element of Promotion Mix? A) Transportation. B) Advertising. C) Persona Selling. D) Sales Promotion. Show Answer Correct Answer: A) Transportation. 10. Which factor is NOT considered when fixing the price of a product? A) Demand for the product. B) Competitors' prices. C) Color of the product. D) Consumer's ability to pay. Show Answer Correct Answer: C) Color of the product. 11. Different parts of a business consider as one single entity is known as? A) Environmental marketing. B) Holistic marketing. C) Societal marketing. D) Industrial marketing. Show Answer Correct Answer: B) Holistic marketing. 12. A place where goods are bought and sold against the price consideration between the buyers and sellers is known as ..... A) Market. B) Exchange. C) E commerce. D) Transaction. Show Answer Correct Answer: A) Market. 13. What is the significance of the Extended Marketing Mix? A) It includes 7Ps. B) It is outdated. C) It is only for services. D) None of the above. Show Answer Correct Answer: A) It includes 7Ps. 14. SHOPPEE AND LAZADA SECURE PARTNERSHIP WITH DIFFERENT COURIER COMPANIES LIKE J&T AND NINJA VAN. THIS IS AN EXAMPLE OF WHAT FORM OF MARKETING ALLIANCES? A) PROMOTIONAL ALLIANCES. B) LOGISTICS ALLIANCES. C) PRODUCT/SERVICE ALLIANCES. D) PRICING COLLABORATIONS. Show Answer Correct Answer: B) LOGISTICS ALLIANCES. 15. What increases gross domestic product: A) Decreasing exports. B) Improving the use of resources. C) Reducing productivity. D) Purchasing fewer capital goods. Show Answer Correct Answer: B) Improving the use of resources. 16. "Limited decision-making" consumer behavior generally applies to: A) Medicines. B) Highly expensive luxury goods. C) Known product category but unfamiliar brands. D) Impulse items. Show Answer Correct Answer: C) Known product category but unfamiliar brands. 17. This environmental factor does not fall under the political factors A) Language. B) Nationalism. C) Ideology. D) Stability. Show Answer Correct Answer: A) Language. 18. Which function of marketing is concerned with physical movement of goods from one place to another? A) Distribution. B) Marketing Planning. C) Logistics. D) Transportation. Show Answer Correct Answer: D) Transportation. 19. What is the purpose of understanding marketing systems according to the document? A) To increase competition. B) To create strategies ensuring sustainability and adaptability. C) To focus solely on sales. D) To eliminate customer needs. Show Answer Correct Answer: B) To create strategies ensuring sustainability and adaptability. 20. Societal marketing orientation emphasizes: A) Customer Satisfaction and Welfare. B) Only profits. C) Low cost production. D) Aggressive selling. Show Answer Correct Answer: A) Customer Satisfaction and Welfare. 21. A person who purchases a product or service either for his own consumption or for others. Term used to deal with situations where product cannot be directly consumed. A) Buyer. B) Customer. C) Consumer. D) None of the above. Show Answer Correct Answer: B) Customer. 22. Kegiatan yang hanya berfokus terhadap penjualan barang saja disebut sebagai ..... A) Pemasaran. B) Periklanan. C) Distribusi. D) Penjualan. E) Perekonomian. Show Answer Correct Answer: D) Penjualan. 23. Brikut adalah kegiatan dari Online Advertising, yaitu? A) Melakukan posting di FB, IG dan Tiktok. B) Upload video di Youtube. C) Upload berita di website. D) Beriklan di Facebook Ads (berbayar). Show Answer Correct Answer: D) Beriklan di Facebook Ads (berbayar). 24. ..... involves actually distinguishing the firm's market offering to create superior customer value. A) Mass customization. B) Differentiation. C) Market segmentation. D) Targeting. Show Answer Correct Answer: B) Differentiation. 25. Discuss the significance of customer relationship management in strategic marketing. A) CRM helps businesses understand customer needs, preferences, and behaviors, leading to targeted marketing efforts, personalized communication, improved customer satisfaction, and increased customer loyalty. B) CRM is only relevant for small businesses. C) CRM only focuses on short-term customer relationships. D) CRM has no impact on marketing strategies. Show Answer Correct Answer: A) CRM helps businesses understand customer needs, preferences, and behaviors, leading to targeted marketing efforts, personalized communication, improved customer satisfaction, and increased customer loyalty. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books