This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 93 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 93 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Hal yang diperhatikan dalam pemasaran adalah ..... A) Pengemasan. B) Volume Penjualan. C) Kepuasan konsumen. D) Banyaknya transaksi. E) Harga. Show Answer Correct Answer: C) Kepuasan konsumen. 2. At this point in the Marketing Funnel, they have already evaluated you and have decided to do business with you in some small way. A) Interest. B) Evaluation. C) Trial. D) Adoption. Show Answer Correct Answer: C) Trial. 3. Which of the following leads to customer satisfaction? A) Meeting or exceeding customer expectations. B) Reducing product quality. C) Increasing product price. D) None of the above. Show Answer Correct Answer: A) Meeting or exceeding customer expectations. 4. THERE ARE 8 STEPS IN BUYING DECISION PROCESS OF BUSINESS MARKET A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 5. THE CUSTOMER-CENTERED ORGANIZATION USE THE TRADITIONAL ORGANIZATION CHART AND PUT THEIR CUSTOMERS AT THE BOTTOM. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 6. THIS STRATEGY SETS AN ARTIFICIALLY HIGH PRICE AND THEN OFFERS THE PRODUCT AT SUBSTANTIAL SAVINGS, FOR EXAMPLE "FROM 359, NOW 299" A) CASH REBATES. B) LOSS LEADER PRICING. C) CASH REBATES. D) PSYCHOLOGICAL DISCOUNTING. Show Answer Correct Answer: D) PSYCHOLOGICAL DISCOUNTING. 7. Which of the following is NOT related to marketing management. A) Value Proposition. B) Customer satisfaction. C) Long term customer relationship. D) Profit maximization. Show Answer Correct Answer: D) Profit maximization. 8. What is umbrella branding? A) Using multiple brand names for different products within a company. B) Creating a new brand specifically for a product line extension. C) Using a single brand name for all products across different categories. D) Partnering with another brand to create a new product. Show Answer Correct Answer: C) Using a single brand name for all products across different categories. 9. Subdividing of market into homogeneous subsections of customers is referred to as: A) Target marketing. B) Market segmentation. C) Product positioning. D) Differentiated marketing. Show Answer Correct Answer: B) Market segmentation. 10. Price and cost are the same. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: B) False. 11. Mail order selling is a ..... channel of distribution A) Direct. B) Three level. C) One level. D) Two level. Show Answer Correct Answer: A) Direct. 12. Which of these is a generic name? A) Dettol. B) M-seal. C) Exposy Compound adhesive. D) Photoshop. Show Answer Correct Answer: C) Exposy Compound adhesive. 13. ..... MEASURES TO WHAT EXTENT A PRODUCT OR SERVICE MEETS THE EXPECTATIONS OF THE CUSTOMER. A) QUALITY. B) CONFORMANCE QUALITY. C) PERFORMANCE QUALITY. D) CUSTOMER SATISFACTION. Show Answer Correct Answer: C) PERFORMANCE QUALITY. 14. If a company ensures that all its product lines are closely related in terms of end-use, production processes, or distribution channels, it is focusing on: A) Product mix width. B) Product line depth. C) Product consistency. D) Product mix expansion. Show Answer Correct Answer: C) Product consistency. 15. Which of the following is a function of marketing? A) Accounting. B) Market research. C) Auditing. D) Recruitment. Show Answer Correct Answer: B) Market research. 16. Which targeting strategy involves creating a single marketing mix for an entire market? A) Undifferentiated marketing. B) Differentiated marketing. C) Concentrated marketing. D) Micromarketing. Show Answer Correct Answer: A) Undifferentiated marketing. 17. How does the marketing mix influence consumer behavior? A) The marketing mix has no effect on consumer behavior. B) Consumer behavior is solely influenced by price changes. C) The marketing mix only affects business operations, not consumers. D) The marketing mix influences consumer behavior by shaping perceptions and driving purchasing decisions. Show Answer Correct Answer: D) The marketing mix influences consumer behavior by shaping perceptions and driving purchasing decisions. 18. This marketing concept focuses on persuading and convincing customers to buy the Products- A) Production. B) Product. C) Selling. D) Marketing. Show Answer Correct Answer: C) Selling. 19. A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.Identify the element of marketing mix discussed here. A) Product mix. B) Price mix. C) Place mix. D) Promotion. Show Answer Correct Answer: A) Product mix. 20. Market segmentation assumes that different segments require different: A) Products only. B) Marketing programs. C) Prices only. D) Distribution channels only. Show Answer Correct Answer: B) Marketing programs. 21. Wrong ..... leads to wrong ..... A) Market research; segmentation. B) Segmentation; positioning. C) Positioning; implementation. D) All of the above is correct. Show Answer Correct Answer: D) All of the above is correct. 22. Which of the following is considered a "key player" in the marketing industry? A) Marketer. B) Suppliers or vendors. C) Distributors or retailers. D) All of the above. Show Answer Correct Answer: D) All of the above. 23. Which is NOT an example of a strategy used in Marketing? A) Placement. B) Pricing. C) Producing. D) Promoting. Show Answer Correct Answer: C) Producing. 24. Types of branding could be: A) Individual Brands. B) Organization Brands. C) Personal Brands. D) Private-Label Brands. E) All of them. Show Answer Correct Answer: E) All of them. 25. Which of the following is the elements of marketing? A) Needs and Wants. B) Creating a Market Offering. C) Customer Value. D) All of the above. Show Answer Correct Answer: D) All of the above. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books