This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 92 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 92 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which of the following guidelines should you follow when completing a job application form: A) Print the requested information in black ink. B) Complete the parts labeled for employer use only.". C) Identify the minimum salary level that is acceptable. D) Leave information blank when it does not apply to you. Show Answer Correct Answer: A) Print the requested information in black ink. 2. This type of Customer Perceived Value refers to any service offered with a product that makes the experience of using the product enhanced. A) Product Benefit. B) Services Benefit. C) Personnel Benefit. D) Image Benefit. Show Answer Correct Answer: B) Services Benefit. 3. Which of the following variables is a part of Psychographic segmentation? A) Lifestyle. B) Family Size. C) Family Life Cyce. D) Occupation. Show Answer Correct Answer: A) Lifestyle. 4. What is the value of a 6% discount on a $ 1, 200.00 worth of merchandise? A) $ 62.00. B) $ 72.00. C) $ 1, 128. D) $ 1, 138. Show Answer Correct Answer: B) $ 72.00. 5. Marketing manager outlines the marketing activities that will be undertaken to execute the marketing strategy is known as A) Marketing plan. B) Marketing strategy. C) Marketing tactics. D) Marketing projections. Show Answer Correct Answer: C) Marketing tactics. 6. Which is not applicable for Order processing A) Receiving payment. B) Checking inventory. C) Transmission of order. D) Storing of goods. Show Answer Correct Answer: D) Storing of goods. 7. What is the fundamental importance of brand positioning to marketers? A) To guarantee an increase in sales volume. B) To create a unique and meaningful competitive advantage. C) To reduce the fixed costs of production. D) To outsource marketing activities. Show Answer Correct Answer: B) To create a unique and meaningful competitive advantage. 8. BUSINESS MODELS ARE THE SAME TO ALL KINDS OF BUSINESSES A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 9. Louis Vuitton maintaining a cohesive luxury identity across fashion, leather goods, fragrances, and accessories demonstrates high: A) Consistency. B) Depth. C) Width. D) Length. Show Answer Correct Answer: A) Consistency. 10. What is the primary focus of psychographic segmentation in marketing? A) Demographic characteristics. B) Geographic locations. C) Market size. D) Consumer lifestyles and values. Show Answer Correct Answer: D) Consumer lifestyles and values. 11. In every product or service, there exists a fundamental reason for its existence-the essential need or benefit that it fulfils for the customer. This underlying value that motivates a purchase decision is known as the: A) Core Benefit. B) Basic Product. C) Expected Product. D) Augmented Product. E) Potential Product. Show Answer Correct Answer: A) Core Benefit. 12. Which medium is often used for outdoor advertising? A) Print. B) Radio. C) Television. D) Hoarding. Show Answer Correct Answer: D) Hoarding. 13. In marketing research, researcher can ask consumer via google meet/ ms team A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 14. New-to-the-world products are ..... A) Low-cost products designed to obtain an edge in highly competitive markets. B) New product enhancements that supplement established products. C) New versions of an existing product that has been less successful. D) New products that create an entirely new market. Show Answer Correct Answer: D) New products that create an entirely new market. 15. An internal factor or characteristics that places an organization at disadvantage or poses a challenge in achieving its objectives or competing effectively in its industry or markets.The description above best represents which aspect of SWOT? A) Strengths. B) Opportunities. C) Weakness. D) Threats. Show Answer Correct Answer: C) Weakness. 16. The policy at Will's Hardware store is that if you find a lower price at a competitor's store, they will match the price. This is known as a goal in pricing where the firm will meet the ..... A) Market share. B) Return on investment. C) Competition. D) Cost-Benefit Analysis. Show Answer Correct Answer: C) Competition. 17. Mansi took her niece Ridhima for shopping to 'Mega Stores' to buy her a bag for her birthday. She was delighted when on payment of the bag she got a pencil box along with the bag free of cost. Idenfity the technique of sales promotion used by the company. A) Product combination. B) Quantity Gift. C) Refund. D) Gift. Show Answer Correct Answer: A) Product combination. 18. Today, marketing must be understood in a new sense that can be characterized as ..... A) Get there first with the most. B) Management of youth demand. C) Satisfying Customer Needs. D) Telling and selling. Show Answer Correct Answer: C) Satisfying Customer Needs. 19. The definition of measurable in market segmentation is ..... A) Market segments must be measurable to a certain degree. B) The market segment is quite profitable. C) Market segments can be clearly distinguished. D) Market segments can be reached and served effectively. Show Answer Correct Answer: A) Market segments must be measurable to a certain degree. 20. Which agencies are involved in the storage function during the marketing process? A) Manufacturers, wholesalers, and retailers. B) Customers and advertisers. C) Banks and insurance companies. D) Government and NGOs. Show Answer Correct Answer: A) Manufacturers, wholesalers, and retailers. 21. Many people want BMW, only few are able to buy" this is an example of ..... A) Need. B) Want. C) Demand. D) Status. Show Answer Correct Answer: C) Demand. 22. What is one question that a company needs to answer about a product that is in the introductory stage of its life cycle? A) Should we regionalize the product?. B) Does the product need to be modernized?. C) Should we take the product off the market?. D) How can we make the public aware of our product?. Show Answer Correct Answer: D) How can we make the public aware of our product?. 23. 7 which of the following is a sector of omni-channel A) Mobile application. B) Marketing. C) Production. D) None. Show Answer Correct Answer: A) Mobile application. 24. Which of the following is the example of Shaving Cream? A) Primary Packaging. B) Secondary Packaging. C) Transport Packaging. D) None of the above. Show Answer Correct Answer: A) Primary Packaging. 25. TO UNDERSTAND HOW CONSUMERS ACTUALLY MAKE BUYING DECISIONS, MARKETERS MUST IDENTIFY WHO MAKES AND HAS INPUT INTO THE BUYING DECISION. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books