This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 91 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 91 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. Which companies mobile phone are marketed with the slogan-Big inside. Small Outside A) Nokia. B) Sony. C) Samsung. D) Motorola. Show Answer Correct Answer: C) Samsung. 2. They are incentives used to encourage short-term increase in sales or repeat purchase A) Advertising. B) Publicity. C) Sales Promotion. D) Sponsorship. Show Answer Correct Answer: C) Sales Promotion. 3. Which of the following plays an important role in introducing a new product to the consumers A) Publicity. B) Advertisement. C) Sales Promotion. D) Personal Selling. Show Answer Correct Answer: D) Personal Selling. 4. Which type of good is characterized by being bought infrequently and requiring comparison shopping? A) Convenience Goods. B) Shopping Goods. C) Specialty Goods. D) Industrial Goods. Show Answer Correct Answer: B) Shopping Goods. 5. Contoh Threat of Substitute dari Starbucks adalah ..... A) Excelso. B) Kopi Instan. C) Maxx Coffee. D) Coca Cola. Show Answer Correct Answer: D) Coca Cola. 6. The primary responsibility of the person making business purchases is: A) Setting a budget. B) Buying needed goods and services. C) Establishing sales goals. D) Training staff on tax rules. Show Answer Correct Answer: B) Buying needed goods and services. 7. What is the primary focus of selling compared to marketing? A) Customer satisfaction. B) Product features. C) Profit maximization through sales volume. D) Building long-term customer relationships. Show Answer Correct Answer: C) Profit maximization through sales volume. 8. Search Engine Optimization is considered the part of search marketing that uses PAID tactics to gain visibility in SERPs. A paid SEM strategy includes both the activities involved with setting up and optimizing ads as well as setting a budget that pays for the placement of ads. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: B) FALSE. 9. Geographic segmentation is based on: A) Income levels. B) Psychographic characteristics. C) Physical location or region. D) Consumer attitudes. Show Answer Correct Answer: C) Physical location or region. 10. ..... from the types of questions we can use in our survey A) Open ended. B) Qualitative. C) Quantitate. D) None of the above. Show Answer Correct Answer: A) Open ended. 11. What are some current digital marketing trends that businesses are leveraging? A) Email marketing, billboard advertising, direct mail campaigns. B) Telemarketing, print advertising, radio commercials. C) Influencer marketing, video content, chatbots for customer service, personalized marketing, voice search optimization, social media stories. D) Flyers, cold calling, TV commercials. Show Answer Correct Answer: C) Influencer marketing, video content, chatbots for customer service, personalized marketing, voice search optimization, social media stories. 12. PRICES VARY BY SEASON, DAY, OR HOUR. A) IMAGE PRICING. B) LOCATION PRICING. C) TIME PRICING. D) CHANNEL PRICING. Show Answer Correct Answer: C) TIME PRICING. 13. What is the main definition of services? A) Tangible products that can be stored. B) Activities or performances offered by one party to another. C) Goods that do not require additional service support. D) Products with high quality assurance. Show Answer Correct Answer: B) Activities or performances offered by one party to another. 14. Which method is commonly used to gather primary data in marketing research? A) Focus groups. B) Observational studies. C) Case studies. D) Surveys. Show Answer Correct Answer: D) Surveys. 15. Most businesses provide employee orientation as soon as new employees report for work because A) Orientation focuses on specific job tasks. B) That is when employees are anxious to learn. C) Employees can learn everything in the beginning. D) Employees can't work until they have been oriented. Show Answer Correct Answer: D) Employees can't work until they have been oriented. 16. Which of the following is the best definition of marketing? A) Satisfying customer needs profitably. B) Advertising and promoting products. C) Selling goods and services. D) Creating demand for products. Show Answer Correct Answer: A) Satisfying customer needs profitably. 17. Marketing is the term given to those activities that occur at the interface between the organisation and its customers. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 18. Setelah menentukan segmenting selanjutnya perusahaan harus menentukan ..... A) Market. B) Positioning. C) Differentiation. D) Targeting. Show Answer Correct Answer: D) Targeting. 19. What does market research involve? A) Gathering and analyzing information about consumer needs. B) Creating and refining products. C) Establishing uniform quality standards. D) Communicating with potential customers. Show Answer Correct Answer: A) Gathering and analyzing information about consumer needs. 20. Which of the following is NOT part of the external marketing environment? A) Political. B) Product. C) Legal. D) Socio-cultural. Show Answer Correct Answer: B) Product. 21. Which of the following is a function of a marketing generalist? A) Develop brand strategies. B) Develop sales presentations. C) Track and report social media trends and engagement. D) Researching current marketing trends. Show Answer Correct Answer: A) Develop brand strategies. 22. Melakukan promosi dengan cara bertemu langsung kepada customer, seperti bertemu dan meeting langsung dengan client di sebuah lobby hotel, adalah pendekatan promotion mix melalui elemen? A) Personal Selling. B) Direct Selling. C) Advertising. D) Sales Promotion. Show Answer Correct Answer: A) Personal Selling. 23. Production orientation dominated before: A) 2000s. B) 1980s. C) 1950s. D) 1960s. Show Answer Correct Answer: C) 1950s. 24. What is the main focus of Product concept? A) Attracting Consumers. B) Consumer satisfaction. C) Quantity of product. D) Consumer welfare. Show Answer Correct Answer: C) Quantity of product. 25. Which among the following is not an element of marketing mix- A) Product. B) Price. C) Place. D) Advertising. Show Answer Correct Answer: D) Advertising. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books