This quiz works best with JavaScript enabled. Home > Class 12 > Class 12 Business Studies Chapter 11 Marketing Management – Quiz 90 🏠 Homepage 📘 Download PDF Books 📕 Premium PDF Books Class 12 Business Studies Chapter 11 Marketing Management Quiz 90 (25 MCQs) Quiz Instructions Select an option to see the correct answer instantly. 1. The marketing concept which focuses on maximizing efforts to sell in the target market is A) Sales concept. B) Product concept. C) Market concept. D) None of the above. Show Answer Correct Answer: A) Sales concept. 2. Ebay is an example of what type of business represented in our society? A) Service. B) Global/International. C) Retail. D) Online. E) Franchise. Show Answer Correct Answer: D) Online. 3. How do core values relate to behavior and attitude? A) Core values go much deeper than either behavior or attitude. B) Core values are the same as behavior. C) Core values are the same as attitude. D) People never behave in defiance of their core values. E) People's attitudes shape their core values, also shaping their behaviors. Show Answer Correct Answer: A) Core values go much deeper than either behavior or attitude. 4. Name the strategy which adds a higher priced prestigious product to the existing line of lower priced products? A) Trading-Up. B) Trading-Down. C) Product differentiation. D) Product simplification. Show Answer Correct Answer: A) Trading-Up. 5. After determining that the product requested by the customer is not available, the salesperson's next steps in substitute selling are to A) Explain how to care for the product and reinforce the customer's decision. B) Evaluate the customer and select substitute products. C) Reinforce the customer's decision and close the sale. D) Clarify the customer's need and select substitute products. Show Answer Correct Answer: D) Clarify the customer's need and select substitute products. 6. Which market segmentation base is used by Maggi when it targets school-going children and young adults? A) Geographic. B) Behavioral. C) Demographic. D) Psychographic. Show Answer Correct Answer: C) Demographic. 7. ..... involves designing and providing container or wrapper of the product A) Marketing. B) Selling. C) Advertising. D) Packaging. Show Answer Correct Answer: D) Packaging. 8. Manufacturer uses wholesalers and retailers to distribute goods to the customers. Which level channel of distribution is the manufacturer using- A) Zero. B) One. C) Two. D) Multi. Show Answer Correct Answer: C) Two. 9. The major benefit of following an undifferentiated approach is: A) Less competition. B) Cost economies. C) Greater profit. D) Greater consumer satisfaction. E) Broad product lines. Show Answer Correct Answer: B) Cost economies. 10. The key to building and establishing a sustainable relationship with customers is: A) Creating the right product. B) Setting attractive pricing. C) Providing accompanying services. D) Creating and delivering better value and satisfaction to customers. Show Answer Correct Answer: D) Creating and delivering better value and satisfaction to customers. 11. Marketers segment the market on the basis of personality of consumers.Identify the bases of market segmentation? A) Demographic segmentation. B) Behavioural segmentation. C) Psychographic segmentation. D) Geographic segmentation. Show Answer Correct Answer: C) Psychographic segmentation. 12. BUYERS THAT ACQUIRE PRODUCTS OR SERVICES FOR THEIR OWN CONSUMPTION. A) BUSINESS MARKET. B) RESELLER MARKET. C) CONSUMER MARKET. D) GOVERNMENT MARKET. Show Answer Correct Answer: C) CONSUMER MARKET. 13. In decline stage, firms usually: A) Increase price drastically. B) Remove competition. C) Reduce distribution & cut prices. D) Invest more in advertising. Show Answer Correct Answer: C) Reduce distribution & cut prices. 14. A luxury car brand focuses on self-image, prestige, and social status in its advertising. This is an example of: A) Experiential Positioning. B) Symbolic Positioning. C) Emotional Positioning. D) Behavioral Positioning. Show Answer Correct Answer: B) Symbolic Positioning. 15. Dasar-dasar segmentasi pasar, kecuali A) Segmentasi Demografis. B) Segmentasi Harga. C) Segmentasi Consumer Behaviour. D) Segmentasi Psikografis. Show Answer Correct Answer: B) Segmentasi Harga. 16. For customers, the benefits of direct marketing are being able to shop online anytime and anywhere. A) True. B) False. C) All the above. D) None of the above. Show Answer Correct Answer: A) True. 17. What is a key step in new product development? A) Idea generation. B) Employee hiring. C) Market research. D) None of the above. Show Answer Correct Answer: A) Idea generation. 18. According to Allen Aeker, the highest position in customer awarenss is A) Unaware. B) Brand recognition. C) Top of mind. D) Brand recall. Show Answer Correct Answer: C) Top of mind. 19. When does a consumer decision making process take place? A) Before a purchase. B) During and after a purchase. C) Before, during and after a purchase. D) At home. Show Answer Correct Answer: C) Before, during and after a purchase. 20. Which Concept of marketing emphasise on availability and affordability of the product? A) Marketing Concept. B) Product Concept. C) Sales Concept. D) Production Concept. Show Answer Correct Answer: D) Production Concept. 21. Marketing is a fast-changing field. A) TRUE. B) FALSE. C) All the above. D) None of the above. Show Answer Correct Answer: A) TRUE. 22. 4 P's are A) Product, price, place, promotion. B) Production, price, place, promotion. C) Product, price, position, promotion. D) None of the above. Show Answer Correct Answer: A) Product, price, place, promotion. 23. Fast food restaurants such as McDonalds use this pricing strategy for selling combos of burgers, fries and a beverage at a lower price than the total price of the items sold individually. This is an example of: A) Discounts. B) Stability pricing. C) Price discrimination. D) Product-bundle pricing. Show Answer Correct Answer: D) Product-bundle pricing. 24. Wrong We're trying to decrease the manufacturing costs in order to get a better profit ..... on this product. A) Limit. B) Margin. C) Surplus. D) None of the above. Show Answer Correct Answer: B) Margin. 25. Select the technique and example used in pricing products.Technique:Pricing products in a given category at a particular price. Pricing Example:Pricing all pants at $ 25, $ 45, and $ 65. A) Promotional Pricing. B) Everyday Low Price (EDLP). C) Pricing Lining. D) Bundle Pricing. Show Answer Correct Answer: C) Pricing Lining. ← PreviousNext →Related QuizzesClass 12 Business Studies Chapter 11 Marketing Management Quiz 1Class 12 Business Studies Chapter 11 Marketing Management Quiz 2Class 12 Business Studies Chapter 11 Marketing Management Quiz 3Class 12 Business Studies Chapter 11 Marketing Management Quiz 4Class 12 Business Studies Chapter 11 Marketing Management Quiz 5Class 12 Business Studies Chapter 11 Marketing Management Quiz 6Class 12 Business Studies Chapter 11 Marketing Management Quiz 7Class 12 Business Studies Chapter 11 Marketing Management Quiz 8Class 12 Business Studies Chapter 11 Marketing Management Quiz 9Class 12 Business Studies Chapter 11 Marketing Management Quiz 10 🏠 Back to Homepage 📘 Download PDF Books 📕 Premium PDF Books